Categories
Internet Marketing

Google brings marketing message to small businesses

Google brings marketing message to small businesses
The Leaf-Chronicle had fielded a couple of questions earlier in the week about whether the Google workshop is in conflict with the work of local small business marketing firms that also specialize in assisting clients with online Web hosting. Lenihan …
Read more on Clarksville Leaf Chronicle

The Priceline Group: Online Travel Industry Leader With 20% Upside
Competitors such as Airbnb (Private:AIRB) and Instant Booking from TripAdvisor (NASDAQ:TRIP) also cause worries over PCLN losing market share, but the negative impacts are overestimated as Airbnb lacks professional service qualities and faces …
Read more on Seeking Alpha

3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
When this news broke, chaos ensued in the digital marketing sphere. Every industry publication published the story, each adding their own spin on how it might impact online marketers. Then, individual SEMs jumped on the bandwagon and shared their …
Read more on WordStream (blog)

Categories
Local Marketing

5 Marketing Tips to Help Your Small Business Grow

5 Marketing Tips to Help Your Small Business Grow
… an accomplished reality. You will never be able to accomplish your goal of expansion until you seek and implement successful advertising strategies that will help you market your company to potential customers in your local area or around the world.
Read more on Huffington Post

Hawaii Begins Marketing the Islands in Southeast Asia
Kelvin Ong, who is leading Hawaii Tourism Southeast Asia's marketing efforts, told industry representatives at a meeting Tuesday the region offers huge opportunity for Hawaii's tourism industry. The biggest … We want to try the local cuisine," he said.
Read more on ABC News

Google Drops Display Of Local Business Reviews in New Google+
One local search marketing expert says that message is clear. Mike Blumenthal writes: Over the past two years I have discussed the parting of the ways between local and Plus but through all of that Google had retained the essence of tabbed business …
Read more on Marketing Land

Categories
Virtual Marketing

Virtual Offices Help Small Business With Local Search Marketing

No one denies that there are great benefits of working from home but most professionals today get up early, get ready, barely have the time to grab a bite and rush through the pollution and traffic to their offices. In bigger cities some travel for an hour or more to get to work.
Still very few opt to work from home. Its simply not viable. The business you may lose by not having an office in the commercial sector can be too high a price for the comforts of your cozy study.

This is when Virtual Office comes to your rescue. Its a perfect middle path, which lets you have a high profile business address in a prestigious street for less than half the price it would take to rent out an actual office space.

Virtual office as a concept is still new, starting only in early 90s, the possibilities and advantages it offers have still not been fully explored. We are in the midst of a communication revolution, pioneered by the internet and driven by smart phones and lo-so networks such as Foursquare, Gowalla, Twitter and Facebook; the very manner in which we do business is set to change forever. Having an impressive company address has become ever more critical for small business.

Fewer and fewer people refer to phone directories and the likes of yellow pages when looking to buy something or hire a service. Everything happens online or via smart phones aided by GPS. Your business information, phone number, business address as well as reviews of the service you provide are all only a click away from your potential customers.

The first impression is no more made when you hand out your business card or when a customer visits your store or office but when she logs on to check your website or visit your business profile on business directories of search engines such as Google, Bing or Yahoo.

Virtual Office can turn out to be a great tool for anyone who is looking at local search marketing. Having a virtual office will let you add a prestigious address to all your online business profiles. If used intelligently the concepts of Virtual Office and Local Search Marketing together can give an incomparable advantage to small business over their competitors.

Virtual office makes it possible for small companies to have an office in every commercial region, letting you cover the entire market. Its affordable, and free of all the hassles of maintenance.

As Multi-National Corporations you will be everywhere; in every city which you wish to cover. Customers who use smart-phones and the internet to explore available possibilities in the market would start considering you as a viable option. No more would it matter where you actually work from or which corner of the city your customer is in.

This is just the beginning. Virtual office is quite new and Local Search Marketing is still in its infancy. We still havent explored the possibilities they offer but one thing is sure that they will have a much greater and a diverse role in the times to come.

David Nikolic is the owner of United Virtual Office which provides Virtual Office Services to business owners making a prestigious address affordable with all conveniences of a traditional office. These Virtual Offices are equipped with the latest technology updates and live phone answering services.

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Categories
Local Marketing

Local Video Marketing – Online Video Marketing For Small and Local Business

Get our FREE 3 Day Local Video Marketing Course: http://www.soldwithvideo.com/LocalVideoCourse As a small and local business owner your time if very limited,…
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Categories
Mobile Marketing

Six Mobile Marketing Tips for Small Businesses

Six Mobile Marketing Tips for Small Businesses
But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they're slogging through crowds of holiday shoppers. So how can local merchants use mobile marketing effectively?
Read more on Businessweek

Why the Indian mobile marketing story is hardly a potboiler
With one of the world's largest and most diverse mobile universes, mobile should have been something that marketers put front and centre and which agencies ought to be struggling to crack. Yet the good mobile idea from India is more exception than rule.
Read more on Economic Times

2015 Predictions: Kazam
Whether it's dedicated apps, longer warranty periods, or just more thoughtful customer service, investing in these areas will deliver significantly more value to the consumer than the latest gimmick. Is 2015 the year the UK adopts a more open market …
Read more on MobileMarketing Magazine

Categories
SMS Marketing

Digital Strategies For Small Businesses

Digital Strategies For Small Businesses
QR codes could also be used in conjunction with your social media efforts by using these codes to direct people to your social accounts. Another mobile marketing strategy worth looking into is SMS marketing. Implementing this strategy successfully …
Read more on Business 2 Community

What is SMS Marketing?
SMS Marketing is permission based, thus each customer must have given permission to the company to send text messages to their mobile phone. Companies can collect their customer's mobile phone numbers in many different ways. Once you have …
Read more on Business 2 Community

Sinch enables low-cost SMS integration for apps and websites
Previously integrating SMS capability has been a difficult challenge for developers, involving deals with SMS termination providers, then managing the back-end operation, which can require a major commitment of resources. Sinch offers a simple …
Read more on BetaNews

The Rap Industry Needs SMS Marketing
With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it's hard not to …
Read more on hypebot.com