Categories
Mobile Marketing

Mobile Marketing Features and History

Marketing has come to existence since the introduction of the metal movable type, the first printing press invented by Johannes Gutenberg in 1450. When his printing machine became popular due to the success of publishing the Gutenberg Bible, flyers and brochures have become widespread and have become the first form of marketing. Since then, promotion of products and services has been done through printed and later, digital means. Magazines, newspapers, and posters have been filled with products and services that cater to the needs and wants of people. With television sets and radios becoming available on a commercial scale, people have seen and hear commercials during break times in between shows that are aired on both media.

The introduction of the first mobile phone in 1973 has revolutionized the way organizations endorse products and services to be sold. SMS, known as text messages, sparked a new way of advertising, which became known as mobile marketing. In comparison to traditional marketing, which comes in various media and sizes from the flyers to the billboards, mobile marketing comes in small packages, although more phones have been improved with wider screens, including smartphones, causing a cultural hype within the youth, which is the most dominant cell phone-using demographic. To most people mobile marketing can be a form of guidance and annoyance depending on how companies endorse their products. And with the further innovations on mobile technology, including the introduction of smartphones and 3rd generation (3G) phones, most people like yourself find the current mobile marketing trends complex. Here are the common marketing methods used by advertisers on mobile phones.

SMS or short messaging service is the most common marketing method done by promoters on phones. Promotional messages include details of a product or service, and the numbers to call for people who want to try or purchase it. SMS gained fame after 2000, when firms and business in Europe and some countries in Asia have collected phone numbers and started sending unnecessary text messages.

MMS, known as multimedia message service, is used as a marketing method where an organized set of images, text, sounds, and clips is used to endorse a product or service. MMS uses various types of media in comparison to SMS, which is a text-only message. The former method can be used in 2 ways: application-to-person (A2P) and person-to-person (P2P). One great example is the continuous advertisements of Motorola at House of Blues, where the brand tolerates the users to send their pictures through phones to the light-emitted diode (LED) and make a web log or blog for their images in real-time.

Mobile marketing can also be performed through games, specifically on real-time 3D games, massive multi-player games, and casual games. These games have been played by millions of mobile phone users, including the youth demographic, which caused companies to send marketing messages through the games and endorse games to attract customers. The method is termed as mobile advergaming.

There are other means of cellphone-based marketing including the use of Bluetooth and Infrared, although they are less popular to SMS, MMS, and mobile advergaming. You may find all of the mobile ads as a nuisance, but they have changed the way people endorse their products forever. Whether you like it or not, mobile marketing is here to stay, so get used to it.

Are you looking for more information regarding mobile marketing trends? Visit www.ad4text.com today!

Related Mobile Marketing Articles

Categories
Mobile Marketing

Using Mobile in Email Marketing

Now that high-technology phone and gadgets are now being popular, it is not shocking to know that an increasing number of people will now use these gadgets to access their favorite websites and check their email while on mobile. Web marketing experts should keep an eye to this. Moreover, eMarketer announced that, according to their research, majority of those who use mobile internet check mostly of their email than doing any other activities. This is mainly because email stays as the most vital tool for communication both for personal and professional reasons.

For the mean time, the study conducted by the Pew Internet & American Life Project and Nielson concluded that even though desktop users spend most of their time on social networking sites, mobile users give main concern to email messages. For June 2010, Nielson found out that in one hour, 25 minutes will be dedicate to email, 6.18 minutes on social sites, and the rest on other activities. This presents a lot of opportunities in web marketing.

It seems that email only comes second to search when it comes to internet popularity. Even then, email remains more effective for marketers because it captures and retains the attention of a highly targeted audience. As a result, it is safe to conclude that email marketing, already one of the key ingredients of a successful web marketing campaign, will become even more important.

Getting Mobile Email Marketing Right

If you intend to take advantage of this trend early, there are a few things you need to look into. First of all, you need to ensure that the email messages you send can display correctly in mobile devices. Some of the considerations include:

Usage – users are pressed for time when they’re traveling. That’s why it is important to know their surfing habits. Right now, many are used to checking at their inboxes and deleting the not-so-important information. This might start trouble for some web marketing firms because this habit might tend to become regular usage. Of course, if your messages are highly targeted, it will just make your company more competitive.

Content Rendering – the competition in the technology manufacturing sector is stiff. Who will ultimately end up as the winner: the iPhone, Android, Blackberry, maybe even Nokia? Every firm is trying to create the most user-friendly interface that users will get used to. As a result, devices vary in how content is rendered. Make sure that your emails are easily readable in the most popular devices today.

Platform – instead of a big screen in front of them, they’re viewing your message in a 2 to 4 inches screen. Email formatting should be unique, straight-forward, and large, heavy graphics are ideally avoided.

Pilar Torres – Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. Check out our Professional Website Hosting Services. We also offer Reseller Hosting and other services such as Dedicated Servers, VPS Hosting, Domain Names, Web Design, Online Website Builder, Web Design Templates, Email Marketing, Data Backup and 0800 Numbers.

Categories
Mobile Marketing

The Growth of Mobile Marketing

It is not a surprising fact how most people who are now in the age bracket ranging from 18 up to 34 are the ones who grew up with online technology as a big part of their lives. Because of this undeniable fact, it is also undeniable this age group will be more interested in and responsive to mobile marketing. Furthermore, mobile marketing appears to be more effective for them because of the fact they are not accustomed to receiving news and other information the traditional way – which is through newspapers or any other traditional media.

And because of this rapid boom in mobile marketing campaigns, the most affected industry is the traditional media, particularly the major newspapers. As a matter of fact, just recently, a major newspaper company which has been running for almost 100 years has called it quits because they admitted to losing to the cheaper and more accessible advertising medium brought about by these mobile technologies.

Mobile campaigns are also competing on par with the internet when it comes to marketing a particular product or service. History has shown over the last few years the internet is a powerful tool for anyone who wants to distribute a message and the transition to web access on mobile devices will be more powerful than ever. Recent case studies have shown how those people who read advertisements through their mobile phone more often than not purchase the product, compared to those who come across offers via email. Many times people using a mobile device are en route with intent to purchase and simply look for the closest local vendors and decide where to shop. Having a closer look at the purchase intent of a group of people will more or less speak about the overall voice of the public about something; and when they studied the purchase intent of the different age groups comparing online marketing and strategies designed for mobile devices, the results are clear.

For instance, when the purchase intent of those who were between 18 to 24 years was measured, mobile marketing was more favoured by 9.1 times as compared to email or other media. In addition, people who were between 35 and 44 years also favoured the convenience of mobile by as much as 8.9 times. Not to mention, even those people who are already above the age of 44 also prefer mobile campaigns by 5.1 times compared to the internet. This shows how a campaign done with technology and mobile marketing is considered by a lot of people to be more influential, persuasive, and interesting to be able to get their attention.

No other strategy can reach so many people across all demographics as the use of mobile marketing. Cell phones are a permanent industry and more people world wide will own smart phones with great capabilities. Even now the latest devices can stream movies so phones are not just for talking any more. Small business now has the equalizer with competition by using mobile marketing no matter the size of the company.

We have lots of information available for the red hot, ground floor opportunity in mobile marketing, check out this free e-book now.

Related Mobile Marketing Articles

Categories
Mobile Marketing

Study: US mobile app experience low

Study: US mobile app experience low
Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under …
Read more on BizReport

Sailthru Acquires Mobile Marketing Automation Platform Carnival.io; Extends
NEW YORK–(BUSINESS WIRE)–Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that it has acquired Carnival.io, a mobile marketing automation platform for global brands. With the Carnival …
Read more on Business Wire (press release)

MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology. This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led by …
Read more on Mobile Marketing Watch

Categories
Mobile Marketing

Media Buyers' Mobile Cheat Sheet

Media Buyers' Mobile Cheat Sheet
Incentivized versus non-incentivized traffic – App download campaigns represent a significant chunk of the mobile marketing ecosystem. Typically measured on a cost-per-install (CPI) basis, advertisers only pay when a consumer installs their app. But …
Read more on Mobile Marketing Watch

3 smart mobile marketing trends to watch
As stakeholders in the advertising and marketing sectors reorient their strategies to the new mobile-first reality, it's crucial for them to keep an eye on the most impactful trends in the mobile space… or else they risk dropping their dollars (and …
Read more on ITProPortal

Categories
Mobile Marketing

Mobilegeddon 2016? Google Update Next mobile Search May Come

Mobilegeddon 2016? Google Next mobile Update search coming soon
Google has added a new update for its mobile search results known, based on the so-called Mobile usability “as a ranking signal” update Mobilegeddon last April the first update introduces. “- Understand sites that do not meet the criteria of Google place …
More MobileMarketing Code
Magazine

exceeded your current talent pool: The elastic labor for
Your digital marketing team should be alert and agile thanks to a flexible working pattern of the staff; only reduces sagging productivity with choice of existing employees in the long run, by diverting essential tasks. For example, companies such as …
More
Mobile Follow the

Categories
Mobile Marketing

Mobile Marketing is not only for Apple devices

Mobile Marketing is not only for Apple devices
The growth in marketing specifically for mobile devices has grown dramatically in recent years. And why on earth not? It is clear where the action seems to be. We use more and more phones and tablets preferably desktops …
More Business 2 code shared

New Mobile Marketing E-Book Reveals How Major Brands physical Bridge and
LONDON, UK and Cologne, Germany – February 22, 2016 – The Mobile Marketing Association (MMA), the leading professional non-profit association in the world a global transformation of marketing through mobile phone on speeding with & amp; amp; nbsp; …
More
RealWire (Press Release)
Code

Top 5 Mobile Marketing Political Trends ads
Regarding politics, the phone screen is often where the voter accesses information on politicians. Many believe that digital marketing has led to the upper hand Obama in the 2012 election and almost everything digital has helped …
More
MediaPost Communication Code

Categories
Mobile Marketing

45 Phenomenal email and Mobile Marketing Statistics

45 Phenomenal email and Mobile Marketing Statistics
Email remains the most effective digital marketing for B2B and B2C marketing tool. But the majority of e-mail activity is now on mobile devices, not all traders have actually adapted to this rapid change. These are just a few …
More Business 2 code shared

Kahuna announces layoffs while focusing on Mobile Marketing Tech
Kahuna, a company in Silicon Valley, the company with automated marketing solutions and personalized mobile offers optimized, announced 18 redundancies. This was another shock for the company in November last year, there are about a dozen layoffs and amp; were nbsp; …
More
MarTech Advisor code

Categories
Mobile Marketing

Latest Mobile Marketing News

Does Mobile Marketing Produce Measurable ROI for Small Business?
Mobile is the future of marketing, period. According to an ongoing Cisco initiative that looks into global IP traffic, more than half of all online traffic will come from non-PC devices in 2019. In the same year, mobile and wireless device traffic will …
Read more on Small Business Trends

Top 3 trends to watch in ad:tech
Further, understanding your Location Return on Investment (or L-ROI) will be the metric that will take hold in walls of agencies and in the heads of marketers. 56% of agencies rated the use of mobile location data as one of the most important digital …
Read more on BizReport

Categories
Mobile Marketing

Latest Mobile Marketing News

ITV Launches Ad Sync+ in Partnership with RadiumOne
X-Factor-4.jpg ITV's Commercial division has struck a deal with programmatic ad platform, RadiumOne, that will see ITV launch Ad Sync+. This will link ITV's broadcast output to RadiumOne's platform to enable ITV's TV advertisers to reach their desired …
Read more on MobileMarketing Magazine

WPP's Group M snaps up mobile marketing specialist Yonder Media
“Our Yonder Media team has distinguished its excellence in digital and mobile advertising by leading the market and garnering international recognition with awards at Mobile Marketing Association's Global Smartie Awards for the past three years running …
Read more on Memeburn

Sky News Launches First Virtual Reality Report
Sky News VR Sky News has launched its first Virtual Reality (VR) news report, Migrants Crisis – The Whole Picture. The report takes viewers to the front line of Europe's migration crisis in Greece enabling them to see for themselves what is happening …
Read more on MobileMarketing Magazine