Categories
Internet Marketing

Google brings marketing message to small businesses

Google brings marketing message to small businesses
The Leaf-Chronicle had fielded a couple of questions earlier in the week about whether the Google workshop is in conflict with the work of local small business marketing firms that also specialize in assisting clients with online Web hosting. Lenihan …
Read more on Clarksville Leaf Chronicle

The Priceline Group: Online Travel Industry Leader With 20% Upside
Competitors such as Airbnb (Private:AIRB) and Instant Booking from TripAdvisor (NASDAQ:TRIP) also cause worries over PCLN losing market share, but the negative impacts are overestimated as Airbnb lacks professional service qualities and faces …
Read more on Seeking Alpha

3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
When this news broke, chaos ensued in the digital marketing sphere. Every industry publication published the story, each adding their own spin on how it might impact online marketers. Then, individual SEMs jumped on the bandwagon and shared their …
Read more on WordStream (blog)

Categories
SMS Marketing

Email to SMS marketing strategy for businesses

Internet SMS marketing offers a huge opportunity for growth of businesses of all sizes. It provides a relatively cheap means to communicate to multiple recipients in a timely and convenient fashion.

Before, businesses used email marketing to reach out to a wider market area. The problem with such a method lies with the fact that very few individuals like to read marketing emails. If you received about 10 to 20 emails every day from sources you do not know, chances are that you do not read those.

On the other hand, a text message is direct and personal. In the meantime, very few people receive text messages from businesses, meaning potential customers a less likely to treat those as trash. Thus, a business that manages to send the same text message to over10, 000 can rest assured that about 99% of them will read it.

Today, there is not a single thing businesses will not do to beat competition. When the waters, get murky, gloves come off as everyone tries hard to lead the pack. Luckily, technology is kind; it brings to the fore cost-effective marketing tools that businesses can use to successfully command the lions’ share of the market.

For instance, Bulk SMS technology has added a crucial twist to online marketing techniques, allowing businesses to send personalised and general messages to a wide audience. With the technology it is possible to send the same text message from Email to SMS across hundreds of mobile phone networks.

You incorporate gateway services and integrate API software with your business website to make it possible for Email to SMS marketing technique to work. Whether, sending a single text message or Bulk SMS, the system is two-way in that your recipients will be able to respond immediately.

Avoid common pitfalls in Internet SMS marketing campaigns

As mentioned earlier, many people do not read business mails. The same can happen to text messages that fail to suit customers preferences. Actually, in a number of cases mobile users delete without first reading messages that come from certain sources. As such, your business has to deliver value for potential customers to show interest in your initiative to conduct them.

For SMS marketing campaigns to work, you have to win your customer’s trust. To win a customer’s trust, you have to be true to your word. Do not send misleading or highly exaggerative marketing messages to you customers. People are smart and they will tell if you are trying to rip them off.

Secondly, show personal interests to your customers. Talk to them during their special occasions or festivities. This way you stand out from businesses that conduct customers only when they are trying to get them to buy something.

Importantly, employ stable and properly functioning technology. Your aggregator (provider of gateway and internet SMS services) should have proper technology for the task. The last thing you want is system failure when you are trying to deliver mission critical messages, worse still when customers are trying to contact you.
 

Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Software, internet sms, SMS and text online.

Categories
Mobile Marketing

Six Mobile Marketing Tips for Small Businesses

Six Mobile Marketing Tips for Small Businesses
But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they're slogging through crowds of holiday shoppers. So how can local merchants use mobile marketing effectively?
Read more on Businessweek

Why the Indian mobile marketing story is hardly a potboiler
With one of the world's largest and most diverse mobile universes, mobile should have been something that marketers put front and centre and which agencies ought to be struggling to crack. Yet the good mobile idea from India is more exception than rule.
Read more on Economic Times

2015 Predictions: Kazam
Whether it's dedicated apps, longer warranty periods, or just more thoughtful customer service, investing in these areas will deliver significantly more value to the consumer than the latest gimmick. Is 2015 the year the UK adopts a more open market …
Read more on MobileMarketing Magazine

Categories
SMS Marketing

Digital Strategies For Small Businesses

Digital Strategies For Small Businesses
QR codes could also be used in conjunction with your social media efforts by using these codes to direct people to your social accounts. Another mobile marketing strategy worth looking into is SMS marketing. Implementing this strategy successfully …
Read more on Business 2 Community

What is SMS Marketing?
SMS Marketing is permission based, thus each customer must have given permission to the company to send text messages to their mobile phone. Companies can collect their customer's mobile phone numbers in many different ways. Once you have …
Read more on Business 2 Community

Sinch enables low-cost SMS integration for apps and websites
Previously integrating SMS capability has been a difficult challenge for developers, involving deals with SMS termination providers, then managing the back-end operation, which can require a major commitment of resources. Sinch offers a simple …
Read more on BetaNews

The Rap Industry Needs SMS Marketing
With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it's hard not to …
Read more on hypebot.com

Categories
Direct Marketing

How do businesses benefit from direct marketing?

How do businesses benefit from direct marketing?
While there are no doubt some out there in the business community with an aversion to direct marketing, wary of its ability to attract real customers in this high-tech era, there is still plenty of evidence that it works. Numerous studies have shown …
Read more on Experian Data Quality

The Dawn of Digital Détente?
The rich kid dreams of becoming a proletarian poet. It's only natural that the inventors of digital cookies would be smitten with a real working kitchen. “You are going to see more digital companies integrating their own marketing efforts with TV and …
Read more on Direct Marketing News

Excalibur Direct Marketing celebrates 40 with 000 in grants to local nonprofits
As it turns 40, Winston-Salem-based Excalibur Direct Marketing is making a mark on the area nonprofit community by offering $ 40,000 in pro bono marketing services to a selection of nine organizations. The company received an "overwhelming response" to …
Read more on Triad Business Journal