Categories
Internet Marketing

New digital marketing ? answers your questions

New digital marketing ? Please send your questions,
Although the term is in the digital marketing industry “new” may sound strange, it will always be a customer, a diploma or an employee, the “new” to trade in new and jargon, work processes, the concept the endless stream of …
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The Top 7 Online Marketing Trends Dominate 2016
The online marketing industry is complex and volatile, but exciting for all who rest on modern trends above. Each year, new hardware, new software, new businesses and new user preferences dictate a number of profound changes that received either & amp; amp; nbsp; …
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Law Firm Marketing : 6 Spring Cleaning Tips
This knowledge will help you greatly improve your marketing firm. When new prospects to contact you, train your staff to ask how they found you. Do they have specific; if the answer is: “On the Internet,” followed with “Where the Internet …
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Categories
Online Marketing

10 Revealing Digital Marketing Stats From the Last Week

10 Revealing Digital Marketing Stats From the Last Week
Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over the last week. 1. Chief digital officers are the highest-paid …
Read more on Adweek

Women's Mastermind Maui group to hone online marketing skills
"I launched Women's Mastermind Maui in the summer of 2014 in search of a warm, welcoming and supportive group," shared Danielle Miller, founder of Miller Media. "I'm excited to impart my knowledge through hands-on training. I know it will help these …
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Digital trends shaping the US marketing landscape
The US digital marketing landscape is a vast, complex and highly competitive place. While it's by no means the only player in the digital and social innovation space, many still look to the US as an indicator of what's coming next. Below I've outlined …
Read more on The Guardian

Marketing Amish-made furniture online
They started their online marketing business in 2003 with just $ 1,000. "We had to make money from the very beginning," Jim Miller said. After a modest success with hand-made mailboxes, they found "this Amish guy who had these lighthouse replicas …
Read more on seattlepi.com

Categories
SEM Marketing

Toby Evers Consulting LLC Will Now be Doing Business as acKnowledge Digital Marketing

New York, New York (PRWEB) March 15, 2015

Toby Evers Consulting LLC is happy to announce an update to their growing brand. TEC is now doing business as acKnowledge Digital Marketing, aka AKDM. The recent naming shift is another marker of the phenomenal success the company has enjoyed since its inception. It will remain business as usual for AKDM team members and its clients and its founder, Toby Evers, remains ever-present at the helm. The switch to AKDM represents only a thrilling sign that TEC has grown far beyond the recognition of its primary attribute and is firmly established as a team of industry-leading experts.

Toby Evers Consulting LLC, d.b.a. acKnowledge Digital Marketing is a full service digital marketing agency that was founded by Toby Evers in 2012. AKDM’s goal is to help traditional premium brands and businesses evolve in the constantly changing digital world. They help companies execute strategic initiatives and identify their key performance indicators for success. Prior to forming AKDM, Toby Evers was the SVP of Media Operations for Morpheus Media/CreateThe Group, a full service Digital Agency.

Over the next few months, acKnowledge Digital Marketing will be going through a full rebranding effort launching a new brand identity, logo, and website.

acKnowledge Digital Marketing is currently working with premium brands including Virgin America, A+E Networks, Reed Krakoff, She Knows, AMI Entertainment, Harry’s and many others. AKDM has grown to 12 full-time employees and counting, offering services in SEM/PPC, Media Planning, SEO, Social Media Optimization, Digital Strategy, Projection Modeling and Analytics.







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Categories
SMS Marketing

Digital Strategies For Small Businesses

Digital Strategies For Small Businesses
QR codes could also be used in conjunction with your social media efforts by using these codes to direct people to your social accounts. Another mobile marketing strategy worth looking into is SMS marketing. Implementing this strategy successfully …
Read more on Business 2 Community

What is SMS Marketing?
SMS Marketing is permission based, thus each customer must have given permission to the company to send text messages to their mobile phone. Companies can collect their customer's mobile phone numbers in many different ways. Once you have …
Read more on Business 2 Community

Sinch enables low-cost SMS integration for apps and websites
Previously integrating SMS capability has been a difficult challenge for developers, involving deals with SMS termination providers, then managing the back-end operation, which can require a major commitment of resources. Sinch offers a simple …
Read more on BetaNews

The Rap Industry Needs SMS Marketing
With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it's hard not to …
Read more on hypebot.com

Categories
SEM Marketing

Digital Media Marketing: 6 savvy SEM tips

Digital Media Marketing: 6 savvy SEM tips
By Kevin Dunn, Propel Marketing. Google AdWords can be called a number of different things – search engine marketing (SEM), pay-per-click (PPC) – but one thing is for certain: No matter the name, running an AdWords campaign can be imperative for your …
Read more on HollandSentinel.com

SEO, SEM: is it all just marketing smoke and mirrors?
Most business owners I speak to have dabbled at some point in using professional search engine marketing (SEM) and search engine optimisation (SEO) services and those that haven't have stayed away because they don't understand it and don't trust it.
Read more on SmartCompany.com.au

Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]
In April, Pinterest overhauled its search engine, introducing Guided Search. Pinterest CEO Ben Silbermann said Guided Search would help users sift through the 30 billion pins (that had been made at the time) to find things they didn't know they were …
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Up Close @SMX East: What I Wish CMOs Knew About Search Marketing
However, it's important for them to understand that Search Engine Optimization (SEO) and Search Engine Marketing (SEM aka Paid Search) take time and effort. They will need to have patience, as results can take six months or more. Three rules for CMOs …
Read more on Marketing Land

Categories
Online Marketing

4 Phases of Digital Marketing | online marketing seminar

http://www.26weekplan.com/ The 4 Phases of Digital Marketing is the framework behind the 26-Week Digital Marketing Plan – a step-by-step online marketing pla…
Video Rating: 4 / 5

Online Marketing 101: Learn The ABCs

Learn how online advertising can help attract new customers to your business. This video describes how the opportunities available with organic and paid sear…

Categories
Local Marketing

Local marketers say they prefer direct mail over digital

Local marketers say they prefer direct mail over digital
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they're more satisfied with the results they get from email. So why are they choosing direct mail over email? 56% said …
Read more on Marketing Pilgrim (blog)

5 Local Marketing Lessons I Learned From The Insurance Industry
Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have defined the term. Yet …
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Local marketing options
As we continue our series explaining the value of going to an expanded Sunday publication, we want to explain why going through this change not only will improve readership enjoyment for our subscribers, but also will enhance the power of our marketing …
Read more on Covington News

SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs …
Read more on Street Fight