Tag: marketers

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Online Marketing

A personalised New Year message for online marketers

A personalised New Year message for online marketers
The key New Year marketing predictions are being debated, and the biggest trends range from more mobile-focused online advertising and a new swathe of video ads, to the imminent release of wearable technology and its implications for the industry.
Read more on Fourth Source

Debt and Injury Lawyer Serving Tacoma, WA, Turns to Web Marketing to Reach …
The firm, which caters to people in need of a personal injury lawyer, car accident lawyer, or bankruptcy attorney, will be working with the online marketing specialists at Prospect Genius to boost its Web prominence, making it easier for people to …
Read more on PR.com (press release)

Email still the most popular method for driving B2B business online
92% of B2B digital and ecommerce professionals rely on email marketing to promote online sales, according to new data from Accenture. Other traditional channels used are mailers used to promote website products (86%) and telephone online sales support …
Read more on Marketing magazine Australia (registration)

Categories
Social Marketing

Social media: the land of opportunity for brands and marketers

Social media: the land of opportunity for brands and marketers
In an article on Forbes.com written by Brent Gleeson and Devon Garner, social media director at marketing agency Internet Marketing Inc, they say a brand relying on the organic reach of their social media posts is simply not going to cut it. The answer …
Read more on Media Update

Marketing Tech Changes Everything
These insights didn't just benefit marketing; they also better-informed IT. Harding says he was surprised to learn, for example, that most customers were having conversations outside of the brand's official social channels. “By using one of these tools …
Read more on Direct Marketing News

Categories
Marketing

The Four Ms of Social Media That All Marketers Should Master

The Four Ms of Social Media That All Marketers Should Master
Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and …
Read more on Entrepreneur

Categories
Local Marketing

Local marketers say they prefer direct mail over digital

Local marketers say they prefer direct mail over digital
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they're more satisfied with the results they get from email. So why are they choosing direct mail over email? 56% said …
Read more on Marketing Pilgrim (blog)

5 Local Marketing Lessons I Learned From The Insurance Industry
Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have defined the term. Yet …
Read more on Search Engine Land

Local marketing options
As we continue our series explaining the value of going to an expanded Sunday publication, we want to explain why going through this change not only will improve readership enjoyment for our subscribers, but also will enhance the power of our marketing …
Read more on Covington News

SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs …
Read more on Street Fight