Tag: mail

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Direct Marketing

The advantage of direct mail marketing postcards

What direct marketing campaign can do for your business? Do you try to customers, receive the message, but did not feel as if they are the way they react they want? Have you imagined them sitting in their homes or offices, sifting through piles of letters and bills to only throw your precious marketing materials as soon as they come into contact with their hands? We know it’s difficult to get your name out there, but you can still take some steps to make your more effective direct marketing.

The advantage of direct mail marketing postcards

You must first realize that your customers or potential customers already receive large amounts of email. Anyone over a certain annual income threshold can bet his people. After money you can expect to get many different types of materials of unwanted mail direct marketing. Therefore, your organization with a graphic or design of this must fit your direct marketing is more effective. A notable design is your marketing materials to look like a postcard from an old friend. Most people can not do without such an opportunity so that your organization stand out in stark constrast against a wall paper to jaded letters.

1) Choose what you want to say

With advertising postcards, you get to decide what to say to your customers, and more importantly, how you say want. Ordinary mail will not let you get close to them to do in the situation. Remember that people are trying so fast through their emails to sift through as they can, and they have seen it all. You know what everyone is trying to get them to do, but you can do better. You can create unique content for your business opportunities. You can also select a unique design that makes your business really shine over all the “junk” mail received other direct mail marketing campaigns.

2) What the research shows

Research shows that advertising is a proven way of postcards to get the word about your business. If you doubt the effectiveness of using postcards in your direct mail marketing campaign, just ask some entrepreneurs who have used them in the past. You will notice that the contractors are on average more satisfied with the results they have seen their advertising postcard campaign. You will be able to breathe a sigh of relief, knowing that you have chosen a very effective way of advertising.


Resources: http://www.fastcolorprinter.com and http://www.fastcolorprinter.com/products/brochures.html

Categories
Direct Marketing

Direct Mail

Want the very best Direct Mail services?

Why wouldn’t you? Direct Marketing will drive customers to your site. Campaigns can be used to pinpoint target audiences and you can increase the chances of boosting your sales figures with a Direct Mail operation. Tell your customers about the special events that you’ll be running in the near future with Direct Mail services. Let them know how valued they are and give them free gifts as part of your next marketing campaign. Whether you are pinpointing specific customers or want to reach out to a general audience, Direct Mail services can assist you at each step of the way. Professional Direct Mail companies will print and deliver marketing material to customers found on existing databases.

Drum up new business

Things might be ticking along nicely at the moment and you are happy with your current crop of customers. What happens if the well runs dry and your customers decide to take their business elsewhere? Isn’t it better to attract the attention of new customers and build up your existing client base? Reach out to new audiences with Direct Mail campaigns and you’ll be adding more consumers to your existing client list. Can there be a thing as too many customers? Of course there can’t. The services of Direct Mail companies can help your business stay sharp. Use Direct Mail as part of a Direct Marketing campaign and you can let new consumers or business know all about the services that you offer. Want to increase your sales figures? Let Direct Mail services increase your profit margins.

It’s going to cost

Let’s put it this way. Think of the Direct Mail services as an investment for the good of your company. Input a small amount of money into Direct Mail campaigns now and you’ll be sowing the seeds of potential sales in the future. Once Direct Marketing takes place the rewards of your financial input are quick to blossom. Fulfilment services can be provided by high volume Direct Mail specialists and they help to make mail marketing seem rather easy. They can deal with all aspects of Direct Mail campaigns so all you have to worry about is keeping up with client orders. Get a quote for your next mail marketing venture. It’ll cost, but not as much as you might think.

Directmailservice.co.uk offers a multitude of mail and marketing campaigns; visit our site today for more information on Direct Mail and Direct Marketing .

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Direct Marketing

Direct Mail Marketing: A Marketing Bulls Eye

With all the technological advancements present nowadays that can be used in advertising any products or services, it is necessary that merchants should know and understand who their target audience is and how are they going to reach these people. They have to spend more effort on this or else their competitors will be the one to get all their prospects.

Many forms of traditional media are now slowly deteriorating when it comes to their effectiveness. A lot of them are replaced with new media tools that are in today. Some of the old media that are not effective to use nowadays are radio, newspapers and even TV. The only old traditional media that is still effective amidst all the advancements is the traditional mail that is used for direct marketing. Based on the data submitted by Infotrends(1), 69% of consumers still prefer the traditional mail compared to its electronic counterparts.

Businessmen used new technologies to their advantage for direct mailing rather than replacing it with new media tool. It is believed that if you put personal touch in your mail, the campaign will have a greater chance to succeed. By creating a personal message like putting the name of the target clients for example, makes them feel important and get more attached to your business.

Almost all business owners already have the technology to use for the success of their direct mail campaign. They have this software that stores the collected list of prospect clients and important details that can be used for the campaign. Theres a tool also that can be used to make more personalized direct mail marketing.

Always Keep Track of Basic Information & Every Transaction with a Prospect or Customer

You should always update and keep track of all the needed information of your customers. Do not just get the basic information like the name, telephone number and address, as much as possible try to record details such as, the last time they purchase a product from you and what did they purchase, their special product reference, the last time you had an encounter with them, or their response to your ads. Meaning to say, all possible and needed information should be recorded and this can be used for future reference.

If you are new in the business and having difficulties in gathering list of prospect clients, you can actually purchase list of prospect clients from a broker with unquestionable reputation. Doing a direct marketing campaign with the use of the lists given by the brokers can be a good start while youre still groping in the dark.

Using direct mail as a way to advertise your products and services is very cost effective. You only get to mail those clients who have the potential of doing business with you. You wont go astray just like what happen to other forms of advertising. In suing direct mail, you dont have to spend much, but you get to touch more people especially those people who are really interested with the services youre offering and the products that youre selling.

Direct mail campaign gives you results that you can record and adjust for more possible profit. This is one of the benefits that you can get in using this medium for advertising your products and services.

Giving promotional goods as a gift or token in responding to the mail will definitely increase the effectiveness of your direct mail. This will also help to easily measure the effectiveness of your direct mail campaign.

Nitesh Patel is a blogger and also content service provider for various website. His work is related to blog setup and customization if you want more advice or need help with content and blog you can contact me on my website Redefining Technology.

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Direct Marketing

Is Direct Mail Marketing Dead?

Depending on who you talk to these days, some people seem to think that direct mail is as dead as the dodo. Rising postage rates coupled with a struggling U.S. Postal Service, shrinking mail volume, and rising paper costs have all led many businesses to abandon mail and turn to email or online marketing instead to acquire and retain customers.

But think twice before you abandon traditional mail. For some, using old-fashioned mail remains the best marketing strategy.

Direct Mail as Marketing Strategy
Many people believe that direct mail should be considered a marketing tactic, a method to reach customers. Direct mail can also be considered a strategy.

Consider these attributes:

It’s stealthy. It flies under the radar. Competitors cannot easily track and monitor mailing activities. They can peruse your website, sign up for your email lists, and monitor your online activities much more easily than they can see your direct mail efforts.
It gets attention. Because the volume of mail has declined, new catalogs, offers and well-crafted direct mail stand out from the crowd.
It’s tangible. Many people like to hold a mail piece in their hands.
It gets past the gatekeeper or the spam filter. True, people still read their unsolicited mail over the trash can, and you still have only a few seconds to grab their attention. But compared to automated spam filters and blocks on the major email list serves, you’ve got a better chance of getting a mail piece in front of a customer than you do an email if you have no prior relationship with the customer.
It’s measurable. It’s accountable. With every dollar spent on mail, you can directly attribute sales, customer acquisition, and over time, the lifetime value of a customer.

Many consumers still prefer mail to email. With the prevalence of malicious computer viruses and spam emails bordering on pornography, the control, immediacy and tangible pleasure of receiving a new direct mail catalog or offer through the mail remains a draw for many people.

Reduce Costs

Many companies remain skeptical, especially given the costs of sending a large-scale mail piece. There are several ways to reduce the costs.

Use postcard mailings instead of packages. Postcards are inexpensive, get attention quickly, and can be equally effective.
Review U.S. Postal Service guidelines for mail pieces and be sure to structure pieces for maximum discounts. This includes size, format, and weight requirements.
Look for opportunities to group your mailing with others to achieve postal discounts.
Use lighter papers to save postage.
Keep your lists scrupulously clean.
Combine mail with email for a one-two punch and higher response rates.

Direct mail isn’t dead. It’s fallen a bit in popularity, but for companies who really want to keep their marketing activities under the radar, it remains the best strategy to promote products and services without announcing their marketing efforts.

Jeanne Grunert is president of Seven Oaks Consulting, offering direct and online marketing services and unique freelance writing. After a successful 20 year career in direct and online marketing where she led marketing efforts for major global firms, Ms. Grunert opened Seven Oaks Consulting and focuses on direct and online marketing strategies for her clients. Ms. Grunert holds a Master of Science degree (with distinction) in Direct and Online Marketing from New York University and has won many awards for her business, direct marketing, and writing projects. For more information about Seven Oaks Consulting and Jeanne Grunert, visit http://www.sevenoaksconsulting.com

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Postcards

Now send postcards from highest mail box

Now send postcards from highest mail box
"If you're a tourist and you visited Burj Khalifa, you can buy a postcard and send it to your family and friends back home. Then you can (proudly) say that you've sent it from the 'highest post box' in the world," explained Bin Karam. "The stamp will …
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Postcards from Uzbekistan: The Kalta Minor Minaret, Khiva
This week our Postcard comes to you from the west of Uzbekistan and the ancient city of Khiva. Behind the fortress of the inner-town called Itchan-Kala, visitors are met with the beautiful site of the Kalta Minor, which means short minaret – but is …
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Pioneer TV's Postcards Season 7 Premiere to Showcase Fire Sculpture, Female …
The cultural and historical importance of the annual Lower Sioux Wacipi in Morton is showcased on the upcoming Postcards episode airing on Pioneer Public Television Sunday, January 10 at 7:00 p.m. The program will also be available after that date for …
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Postcards from the past: Len Goodman delivers a slice of nostalgia in a second …
Nibbling a warm sausage wrapped in foil. Chasing cows on a windswept island. Nodding off, warmed by the sun, on a motorway coach journey. Innocent pleasures they may be, but for BBC weather presenter Carol Kirkwood, singer Daniel O'Donnell and …
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Online Marketing

Online Marketing Mail

Online Marketing Mail

Online marketing mail involves the use of email to do your promotion. I have seen that very many businesses still do not know the importance of list building and how you can massively increase your profits by using an email list to perform youronline marketing.

In order to achieve this there are several things you require. The main two things you need are a squeeze page ( I will talk more about this in a second) and traffic. Not just any traffic but highly targeted traffic for that matter.

Okay so let’s talk about a squeeze page.

You might be asking what is a squeeze page? Well this is a page that has a very strong headline. A very catchy headline that makes visitors to your website want to stay and listen to what you have to say. On this page, you’ll have what is known as an autoresponder. This is a script which you place on your website that helps you collect the names and email addresses of your website visitors. In exchange for their name and email, you will offer them a free gift in the form of a report or a newsletter. Once they sign up to your newsletter or for your report, your autoresponder automatically starts to send out rescheduled email messages that you would have prior to this time, configured to go out to them as specific dates and times. A very good autoresponder which I personally use is aweber.

Okay so now you have your squeeze page and your autoresponder, what you need now is quality targeted traffic. You can get this by using PPC or PPV. PPV networks such as DirectPPV and Lead Impact are both networks you can use to drive targeted traffic. I won’t go into detail about these networks here, but you can get free tips from my website at www.ImrisInternetMarketing.com

Feel free to email me if you would like more free tips on how to use these networks or how to start your own online business.

 

To Your Success,

Mark Imris

Imris Mark is an Internet Preneurer. With vast experience in Internet Marketing and Business Start-Ups working from Home

Categories
Direct Marketing

Direct Marketing Tips: How to send a successful direct mail


lot of time on the basic building blocks of a direct mail campaign is critical to success, especially when it comes to race across borders. Digital Techno …
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The future of direct marketing

Marketing Automation discipline of direct marketing by traders changed campaigns focused more on the needs of customers in the individual’s …

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Local Marketing

Local marketers say they prefer direct mail over digital

Local marketers say they prefer direct mail over digital
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they're more satisfied with the results they get from email. So why are they choosing direct mail over email? 56% said …
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5 Local Marketing Lessons I Learned From The Insurance Industry
Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have defined the term. Yet …
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Local marketing options
As we continue our series explaining the value of going to an expanded Sunday publication, we want to explain why going through this change not only will improve readership enjoyment for our subscribers, but also will enhance the power of our marketing …
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SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs …
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