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Direct Marketing

The sheer power influencers get to wield these days

The sheer power influencers get to wield these days
Getting influencer marketing isn't easy. If your brand is looking to influence that really tight slice of your audience — and who will then cast a magic spell on the rest of your target group — you need to have a pretty good strategy in place …
Read more on gulfnews.com

Government consults on caller ID requirement for direct marketing
The government has launched a consultation on plans to make it a legal requirement for anyone making calls for the purposes of direct marketing, including charities, to display their telephone number on caller ID. The Department for Culture, Media …
Read more on Third Sector

Sponsored content: Stopping the vicious cycle of ad fraud
It's a big number and clients should be worried because it is highly possible that they have contributed part of their marketing spend to it without them knowing. And truth be …. However, what we see outstripping RTB growth is growth in programmatic …
Read more on Marketing Interactive

Programmatic Direct Mail Makes Its Debut
“It's physical retargeting of digital activity, but it's also a powerful new form of direct mail,” says David Cooperstein, a former Forrester marketing analyst who serves as PebblePost's CMO. “Here we know there's interest and there's relevancy …
Read more on Direct Marketing News

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Postcards

Students stage protests via postcards, cartoons

Students stage protests via postcards, cartoons
To express their dissent and anger against the administration, students are using postcards, cartoons and art installations outside the Jawaharlal Nehru University administrative block. Hundreds of postcards for “the jailed” students have been put on …
Read more on The Asian Age

Artists and refugees join Syria postcard project
Artists, actors and celebrities are joining refugees and school children for the British Red Cross Postcards for Syria project to mark five years of the humanitarian crisis. Contributors, including artists Grayson Perry and John Keane, film director …
Read more on British Red Cross (press release)

Postcards from RSC's King and Country in Shanghai
I was watching a story about China on the news in the river room in Stratford-Upon-Avon when Mateen, a security guard at the theatre, commented "You might fit in over there". He was referencing my wig in Henry V, a Dora the Explorer come Jessie J come …
Read more on WhatsOnStage.com

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Postcards

Anonymous benefactor contributes to the introduction of a Leek Post to raise money

Anonymous benefactor contributes to the introduction of a Leek Post to raise money
An anonymous benefactor has donated money to help a city postcard departure is set to raise money for charity. The new “Leek historic market town – city Speier and chimneys of the postcard was produced by Roger Warrillow business.
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Card Sharks: Post to collectors hunting portraits of past eras
“Postcards were Instagram, they were on the Internet,” said Win Boyd, president of Toronto Postcard Club on Sunday. “You used to have twice a day delivery courier in Toronto and people could use postcards define the data I’ve seen the cards say. “Meet …
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20000 Post requiring scholarships Gov. Rauner delivered
SPRINGFIELD – The coalition “Fund Our Future”, representing the entire state of students has delivered 20,000 postcards to the Governor Rauner reinstate funding for the board grants the request. The monetary Scholarship Program (MAP) allows students to & amp; amp; nbsp; …
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WAND


require posttraumatic official language Kumaoni, Garhwali
DEHRADUN: Members of Yuva Garhwal Sabha (CGY) Monday held a demonstration here and asked the Centre more than 500 postcards and Kumaoni Low Garhwali languages ​​in the Eighth Schedule of the Constitution and recognition of the & amp; amp; nbsp; …
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Categories
Social Marketing

Latest Social Marketing News

Snapchat Is A Marketing Loser And I Have The Data To Prove It
The first thought that strikes you after opening Snapchat is, “Now what?” Followed by, “Where did it go?” Yet highly visible marketers are wishfully proclaiming Snapchat as a big deal in social marketing, but that is absurd. Don't waste your time. At …
Read more on Forbes

It's time for charities to stop wasting money on social media
If that tiny audience is more likely to do the things that truly matter to the charity in question, then maybe this small reach is OK, but the problem is they often don't. Social media traffic has a high bounce rate, which means that even if people do …
Read more on The Guardian

San Diego Social Media Management Startup Soci Adds .5M to Round
Soci, a social media content and marketing company that raised $ 1.5 million in late 2014, has raised an additional $ 2.5 million for its Series A Round, mostly from individual investors. In a statement yesterday, Soci said it plans to use the extra …
Read more on Xconomy

Categories
Internet Marketing

Google brings marketing message to small businesses

Google brings marketing message to small businesses
The Leaf-Chronicle had fielded a couple of questions earlier in the week about whether the Google workshop is in conflict with the work of local small business marketing firms that also specialize in assisting clients with online Web hosting. Lenihan …
Read more on Clarksville Leaf Chronicle

The Priceline Group: Online Travel Industry Leader With 20% Upside
Competitors such as Airbnb (Private:AIRB) and Instant Booking from TripAdvisor (NASDAQ:TRIP) also cause worries over PCLN losing market share, but the negative impacts are overestimated as Airbnb lacks professional service qualities and faces …
Read more on Seeking Alpha

3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
When this news broke, chaos ensued in the digital marketing sphere. Every industry publication published the story, each adding their own spin on how it might impact online marketers. Then, individual SEMs jumped on the bandwagon and shared their …
Read more on WordStream (blog)

Categories
Marketing

How real-time Marketing Players Really BIG KING

How real time Marketing Drives ROI really BIG
In the world faster now, the biggest and best marketing is certainly no exception. As consumers move faster and shopping in an ever growing group of channels, marketing and learn to keep consumers short of match stage. How long & amp; amp; nbsp; …
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Time Inc., StyleHaul multi Ink Marketing Offer
Register by tapping with your Facebook or Twitter account, or simply type your comment below as a guest by your email and name. Your email address will not be shared with others. Please note that WWD the right to remove, profane, or otherwise tasteless & amp; amp; nbsp reserves; …
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WWD


4 trends of global consumption shaking food, beverages Marketing
Campbell has launched a marketing campaign in October, which represented & amp; amp; quot; true & amp; amp; quot; family interaction with Campbell branded products. A place called & amp; amp; quot; His father, & amp; amp; quot; Star Wars & amp; amp; quot; his son & amp; amp; quot saw two men power; Soup, Campbell demonstration recognition & amp; amp; nbsp; …
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Categories
Marketing

Of passion, hard work and marketing skills

Of passion, hard work and marketing skills
He explained to the audience the importance of passion, hard work and marketing skills to achieve success in business. Mr. Batra received huge applause when he beamed the video on the famed 'one pound fish' marketing strategy adopted by Mohammad …
Read more on The Hindu

7 Quick-Hit Campaigner Tips to Streamline Your Email Marketing
For any business today that relies on online customer and subscriber lists, it's impossible to monetize that list and grow your user base without an effective email marketing strategy. While there are plenty of affordable tools out there to blast out …
Read more on PC Magazine

Why PR practitioners need to adopt marketing skills
2) There still isn't enough investment in broader marketing skills, particularly digital skills, in comms functions and agencies so people fail to appreciate how their work can be repurposed for different marketing channels and platforms. Too often …
Read more on PRWeek

Categories
Mobile Marketing

Mobile Marketing is not only for Apple devices

Mobile Marketing is not only for Apple devices
The growth in marketing specifically for mobile devices has grown dramatically in recent years. And why on earth not? It is clear where the action seems to be. We use more and more phones and tablets preferably desktops …
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New Mobile Marketing E-Book Reveals How Major Brands physical Bridge and
LONDON, UK and Cologne, Germany – February 22, 2016 – The Mobile Marketing Association (MMA), the leading professional non-profit association in the world a global transformation of marketing through mobile phone on speeding with & amp; amp; nbsp; …
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RealWire (Press Release)
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Top 5 Mobile Marketing Political Trends ads
Regarding politics, the phone screen is often where the voter accesses information on politicians. Many believe that digital marketing has led to the upper hand Obama in the 2012 election and almost everything digital has helped …
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MediaPost Communication Code

Categories
Mobile Marketing

45 Phenomenal email and Mobile Marketing Statistics

45 Phenomenal email and Mobile Marketing Statistics
Email remains the most effective digital marketing for B2B and B2C marketing tool. But the majority of e-mail activity is now on mobile devices, not all traders have actually adapted to this rapid change. These are just a few …
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Kahuna announces layoffs while focusing on Mobile Marketing Tech
Kahuna, a company in Silicon Valley, the company with automated marketing solutions and personalized mobile offers optimized, announced 18 redundancies. This was another shock for the company in November last year, there are about a dozen layoffs and amp; were nbsp; …
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Categories
Online Marketing

Current Online Marketing News

London SEO company offers & amp; amp; amp; Online Marketing Industrial Worldwide
Alex Online Marketing Services SAS Grant said: & amp; amp; quot; Since our focus is on the local SEO, many companies believe that we only work with companies in London. They forget that our aim is not on our personal site, but rather that our customers …
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Tools Top 5 Construction Reports for Marketer Online
Email is the foundation of any online marketing campaign, so we try to become more efficient when it comes to create bulletin commitment to get the results. If you are away, you are probably already familiar with some of …
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What about online specifically to detect Chinese consumers and Russian marketing and
A survey of digital innovation Asia showed that companies in South Asia seeks to use digital marketing techniques to get smart to attract tourists targeted emerging markets such as China, Russia and the India, but while the results …
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TravelDailyNews Asia Pacific
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