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Mobile Marketing

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October-December for New Mobile Marketers
By combining its prices online and marketing strategies to those found in the store, with the electronics retailer to a drop of 20 per cent of the purchase. Additionally, push notifications serve as an effective method to connect the …
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Mobile Marketing

Mobile Marketing

It is kind of marketing, but using Mobile Phones. It is one of the smartest ways of marketing.

Targeting right audience is the key in Mobile Marketing. Day by day Smartphone are increasing this mobile marking is also inserting with a significant growth.

Mobile Messages are and their types:

1. Short Message Service (SMS)

2. Multimedia Messaging Service (MMS)

3. Bluetooth

4. WAP (Download Games ,Ring tones, Applications)

5. Audio Ads

Short Message Service (SMS)

It is called as text messaging. Sending short messages up to 144 characters

Multimedia Messaging Service (MMS)

Sending messages which include multimedia images, audio, video, rich text. With the increase of Smartphone like iPhone, android these MMS messages are having great demand in future.

In future this growth will extend to video chat with the advanced technologies like 3G.

It is a Rich Media with lot of potential market

In the below ways we can use mobile platform to promote a product or service

• Text Messaging (SMS)

• Multimedia Messaging Service (MMS)

• Banner ad on mobile browsers

Advantages of using Mobile Marketing

• Instant Delivery and Instant Response: It is an instant delivery sometimes customer will respond in minutes of time.

• Instant rewards: We can provide rewards instantly we can grab the customer attention in no time.

• Latest information sharing: Information sharing is very ease and sometimes it will be viral too.

• We can target right audience at right time

• Special Offers can be announced

How we can implement Mobile Marketing:

• Build the Database: First we need to build the database of the targeted customers.

• Keep it simple: Our promotion, our message should be very simple and direct to the customer.

• Personalize: Personalize the message according to the target user.

• Be relevant: Always send some relevant message to the customer.

• Maintain time: Maintain right time to reach the customer rather than in odd timings.

• Make it viral Message: Send some viral messages rather than ordinary one.

Future Advancements in Mobile Technology and marketing:

• Mobile TV

• Location Based Services

• Mobile Video Streaming

• Mobile payments

Mobile Marketing Process:

• Targeting Right Audience

• Creating a content and Concept for delivery

• Creating a Campaign by doing research on market

• Designing an Application and Building it

• Reporting

Finally by using a perfect mobile strategy

• We can Acquire Customer

• We can engage with Customer

• We can inform to the Customer

• We can connect with Customer

• We can Serve Customer

• We can Retain Customer

 

 

Written byInternet Marketing Company | Internet Marketing : Toputop.com Marketing Agency : Dotndot.com

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Mobile Marketing

Mobile Marketing

For any business owner or entrepreneur, a part of investment has to be allotted to one aspect of business – advertising, that is. Without advertising one’s product or service is like watching a pot that never boils, because it has never lit in the first place. One has to be known by its prospected clients before a business can truly be considered successful and thriving. Because of such importance, various alternatives in marketing strategies are being explored nowadays. One of the most effective of which is Mobile Ads.

In today’s technology, the requirements of mobile advertising are just laid out in advertisers’ grasp, only to be strategically utilized. The gadgets, like laptops, mobile phones, handheld devices are ready for data connection and are currently being used by mobile users. The networks or wireless service providers offers various services, both voice and data connection purposes. Media and entertainment geniuses have to be taken advantage in building brand awareness through photos, wall papers and ringtones, which are easily and widely transferred from one person to another, creating a viral marketing effect. The consumer basic practices and standards can now be easily profiled using the internet networking sites, like Facebook, Tweeter, Multiply and Friendster. All of which combined can actually provide more than enough ideas for entrepreneurs to sell what they have in store for their consumers.

Mobile Ads guarantees satisfaction for both consumers and sellers with these advantages at hand:

Real-time Service

Transfer of message from one advertiser to its target recipients can happen in just few seconds. Aggressive for the sellers’ point of view, but not as pushy and invading on the part of the consumers.

Reliability beyond distance

Thanks to digital transmission, the guaranty that the mobile user can receive the message is high, no matter how far the recipient is, as long as he or she is connected in a wireless network, of course.

Mobility

As evident from the strategy’s name, anywhere and anytime, the consumer can receive the ads in his or her very own hands.

Cost-Effective

Per SMS message charge (which may range in cents depending on the network operator’s charge) is much lower compared to voice calls or data connectivity charge when accessing the internet. As volume increases, the prices drops as well.

Efficiency

Since it is easier to respond via text, the consumers can take action faster.

Personalization

As mentioned a while ago, the social networking sites nowadays expose the kinds of trend which are hot for specific types of consumers. Creating a pattern designed for these profiles can actually make greater impact and better impression of a brand. This shall make a client feel more special and exclusive, keeping a closer and fruitful business relationship.

The more marketing strategy, the merrier!

Mobile Marketing is not competing with other forms of advertising. In fact, it can work well in parallel with media, TV, press and radio advertising. Mutual benefits are enjoyed.

The Virus Effect

One can hardly forward a call unless being referred to. And email isnot as easy to access and resend compared to an SMS ad. But this does not mean spamming every prospected buyer. Through mobile ads, one message can go a long way in different networks of people, leaving a mark in every phone it hops into.

Are you looking for more information regarding mobile ads? Visit www.ad4text.com today!

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Mobile Marketing

Mobile Marketing Automation: Beyond push notifications (webinar)

Mobile Marketing Automation: Beyond push notifications (webinar)
Join us for this live webinar Wednesday, June 24 at 10:00 am Pacific clock, 01.00 clock in the East. Register here for free. Mobile is the fastest growing industry always – there are now $ 32 billion first-mobile or mobile startups only. It is also the most …
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Mobile Marketing The costs come under discussion in New Report
According to a report of mobile marketing technology companies, data-driven. Mays true cost per user (CPLU) $ 2.47 for a decrease of 10 percent since last month, a welcome change for traders as a constant increase in selling expenses & amp; amp; experienced nbsp; …
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Mobile Marketing

Mobile Marketing

One of the newest features of mobile advertising is the ability to connect customers with instant messages while at certain events. If a person passes by a booth at a supermarket or past a booth at an event, they could instantly receive a message about current discounts or promotions that are being offered. This is really great for targeted local advertising.

For those with the dream of global marketing, advertising through mobile devices is an excellent way to go. There are many benefits one can receive from mobile advertising. One of the biggest benefits is that it is a really powerful approach to advertising. With this type of marketing, companies have instant access to potential clients at any time of day or night and anywhere in the world. Another reason it is powerful is because you can target your ads to go out to specific locations or to users that meet certain criteria.

Two other benefits of marketing through mobile devices is that it can be really profitable and it is versatile. Most people or businesses could never dream of being able to afford an ad spot on TV. Though you have the potential to reach millions, it is not worth the risk of losing that much money. With marketing through mobile devices, it is so much more affordable. Anyone can use this type of advertising and reap the great rewards.

Mobile marketing is versatile because it is not just about placing ads. You can market though connecting with consumers. An example of the versatility is the ability of medical professionals being able to connect with their patients. They can use the platform to confirm appointments as well as offer products that they endorse or recommend.

Because of the popularity of cell phones and other mobile devices that can connect to the internet, more and more people do not even have personal home computers anymore. The market is much bigger for people with mobile devices than it is for people with just computers.

Marketing to mobile devices can be done really easily with companies like Ad-fonic. They make it really easy to create ad campaigns with an easy step-by-step process. They also offer the ability to target the campaign audience which gives you the ultimate control over your ads.

Yasir Samad is a head marketing and SEO consultant for Hilal Technology. Hilal Technology provides a wide range of SEO and website design services.

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Mobile Marketing

Brightbox and GO PUCK Partner to Keep Mobile Devices Charged and the Public Digitally Empowered, Everywhere


New York, NY (PRWEB) June 19, 2015

Brightbox, Inc. (http://www.brightboxcharge.com), the leading global platform provider of networked, safe and secure mobile device recharging and engagement solutions, is pleased to announce a new partnership and joint summer marketing tour with GO PUCK, the Florida-based market leader and manufacturer of wearable power and versatile, durable backup batteries for active lifestyle mobile device users.

Brightbox, a New York based B2B kiosk technology company, is the global leader in developing and deploying secure recharging stations for on-the-go people to stay connected via their mobile devices, including cell phones, phablets, backup chargers and batteries. The Brightbox® Mark3 mobile charging platform is the most advanced, innovative and secure mobile device recharging solution available.

Brightbox kiosks are increasingly favored by retail, restaurants, stadiums, theme parks, and other major public venues as well as the experiential events industry, as much for their stylish looks, customized branding, robust digital signage and interactivity applications as their proven safety, charging speed and unrivaled security. The Brightbox® Mark3 features a 10” interactive touch screen, with messaging capabilities that provide effective delivery of direct sponsor videos, slideshows, surveys, customer acquisition, brand offers and product promotions. Venues and experiential marketers can leverage intimate and seamless interactions between consumers and the Brightbox charging kiosk, choosing how to project brand image via an innovative menu of content and interactivity options, for high impact and measurable ROI.

GO PUCK is the solution of choice for outdoor enthusiasts, concert-goers and sports fans, who are on-the-go and require wearable recharging solutions to keep them powered in locations where access to recharging options for their devices is a challenge. GO PUCK’s range of products, born from ultra lightweight batteries designed for Formula 1, IndyCar, and LeMans racing teams, has evolved into cutting-edge mobile chargers that store enough power to rapidly charge any device and can be worn, mounted or fit in the palm of the hand.

“Our partnership with GO PUCK gives everyone with mobile devices the best charging options for any situation—be it for a secure amenity at sporting events or conferences, or on their person while they are on-the-go at outdoor locations, festivals and events,” said Billy Gridley, Brightbox CEO. “Many outdoor venues and trade show floors are several football fields long and pose unique recharging challenges. By combining the two options we are able to provide a power-hungry public with the best of both worlds.”

“We are thrilled to partner with Brightbox. GO PUCK and Brightbox are the technology leaders in their respective spheres of recharging mobile devices,” said Blake Fuller, GO PUCK CEO. “With our collaboration, we are glad to be able to provide leading charging solutions to the event-goers and trade show attendees—it’ll make for a great tour!”

At the GO PUCK / Brightbox “Summer of Power” tour, guests can conveniently and securely charge up with a Brightbox at the GO PUCK booth or immediately get on the move with GO PUCK portable and wearable power. The partners will be offering unrivaled recharging choices at the these upcoming events:

ICAST 2015: the world’s largest sport fishing trade show and the premier showcase for the latest innovations in fishing gear, accessories and apparel. The cornerstone of the sport fishing industry, ICAST is on from July 15-17 at the Orlando Convention Center in Orlando, FL.

Outdoor Retailer Summer Market: the largest outdoor sports show of its kind featuring the latest technical innovations and outdoor sports apparel. The conference provides education to retailers, reps and manufacturers and is held August 5-7 at the Salt Palace Convention Center in Salt Lake City, UT.

Previous stops on the “Summer of Power” tour have been at the Red Bull Global Rallycross in Ft. Lauderdale, FL and the X Games in Austin, TX. Additional summer tour dates will be added as Brightbox and GO PUCK help other festivals, tour organizers and agencies seek solutions to overcome the “Power Gap” at larger events.

Brightbox and GO PUCK provide complementary mobile freedom solutions, enabling everyone with a mobile device to live life charged and engaged. The Brightbox platform provides a great lifestyle product and experience that is a rich opportunity for engagement between connected people, spaces and brands. Also it facilitates trust in public place amenity secure recharging solutions. The UL and agency certified Brightbox stations are Payment Card Industry (PCI) compliant, employ best-in-class end-to-end encryption to ensure the data integrity of phones being charged, and meet the highest standards for security and safety. They offer retractable charging cables and larger chambers that can accommodate nearly any mobile device, including the latest phablets, while delivering the safest and fastest charge possible at optimized manufacturer recommended rates.

 

About Brightbox

Brightbox® is a B2B kiosk technology company providing venues and users with best-in-class mobile device recharging services and a robust engagement platform for marketing, sponsorship and venue digital signage and interactivity. Founded in 2011, Brightbox delivers advanced and innovative solutions and has deployed its secure recharging kiosks in 3 countries and 24 states in a variety of event and vertical markets that include retail, hospitality, entertainment, healthcare, education, transport and beyond.

Enterprise customers include Dream, Hilton, Hyatt, Omni, Sheraton, Caesars, MGM, Christie’s, Westfield Malls, Statue of Liberty, Time Warner Cable, New York Red Bulls, Baystate Health, Mount Sinai Health, Orlando Health, Yale New Haven, Health, American Airlines and British Airways. Event customers include AOL, BBC ComicCon, CEDIA, Citibank, Coca-Cola, Detroit Grand Prix, Discovery Channel, Event Tech, FISH Technologies, Gartner, GO PUCK, HBO, IBM, IMEX, InCharged, Intel, Major League Baseball, Minor League Baseball, NFL Experience, Pitney Bowes, Octagon SXSW, PCMA, So Cool Events, Societe Generale, UBS, Verizon, and Wells Fargo. Learn more at http://www.brightboxcharge.com, @brightboxcharge

About GO PUCK:

GO PUCK is a USA based design and manufacturing company offering the only complete mobile power solution designed for active lifestyles by offering a system of solutions providing consumers, athletes and professionals Mobile Freedom. Brought to you by the brain-trust behind Braille Batteries, the leaders in producing lithium-ion batteries for the elite auto racing industry, GO PUCK uses international patent protected technology to produce modular, lightweight portable charger for mobile devices. With a unique mounting system to allow the power to mount to almost anything from backpacks to bicycles to roll-cages, the GO PUCK is revolutionizing mountable and wearable power. For more information, go to http://gopuck.com.







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SMS Marketing

Real-Time Mobile Data, Predictive Decisioning and Marketing Automation Provider Invisible Media Raises $1 Million

New York (PRWEB) May 19, 2015

Invisible Media, the industry’s first real-time mobile data, predictive decisioning and marketing automation platform, has received $ 1 million in seed funding from SMS Marketing Services, a data-driven, multi-channel marketing solutions company that is backed by private equity firm Kinderhook Industries. Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.

“SMS Marketing Services is not only investing in our business, it is also providing access to one of the industry’s largest set of life-event trigger data,” said Michael Della Penna, CEO of Invisible Media. “This data will feed our predictive decisioning engine and enhance our mobile data cloud offering, giving brands a single platform with which they can identify known users and build hyper-relevant, location-aware mobile campaigns that engage these customers as they journey across both digital and physical channels.”

The Invisible Media platform is now generally available and includes:


A mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals captured from a device’s GPS, as well as from Wi-Fi and beacons.
Real-time predictive decisioning with a patent-pending machine learning engine that processes data and device signals in real-time to infer user interests and future purchase intent.
Marketing automation with integrated location-aware messaging support for SMS and Push notifications as well as mobile advertising retargeting. Platform messaging capabilities allow brands to create and present timely, relevant offers to mobile users at their moment of need throughout the customer journey (pre store, in-store and post store visit).
Advanced analytics including audience, campaign and customer journey reporting for a complete picture of customers and their unique paths to purchase.

“Michael, Shamim and Dmitry have created something unique, and we’re excited to partner with them as they bring the platform to a wider audience of brands and marketers,” said Dave Thornbury, CEO of SMS Marketing Services. “The Invisible Media solution is addressing the next big opportunity for marketers – making the most of each and every ‘mobile moment.’ In fact, Forrester analyst Julie Ask recently identified mobile moments as the next battlefield upon which marketers will win, serve and retain customers in a mobile-only world.”

Consumers are quickly learning to operate in a mobile-only world. For marketers, mobile moments are about building the capability to engage and provide contextual value to users at their moment of need. As Forrester Research notes, marketers looking to win here will not only need to rethink the customer journey, but they will have to invest heavily in technology because it “will require massive spending in the tens if not hundreds of millions of dollars to put the infrastructure, technology and processes and organization in place to engage consumers in their mobile moments.” Invisible Media’s cloud-based SaaS platform was built expressly to help marketers make the most of every mobile moment. In doing marketers can create better consumer experiences across digital and physical channels while maximizing the performance and results of their operational and marketing messages.

Invisible Media’s leadership team includes multi-channel marketing communications and CRM veteran Michael Della Penna as CEO; mobile technology and machine learning expert and author of more than 100 patents, Shamim Naqvi, the company’s president/CTO; and ad technology and agency veteran Dmitry Kroshka, its COO.

About Invisible Media

Founded in 2014, Invisible Media is a next generation real-time data, predictive decisioning and marketing automation platform for a mobile-only world. Invisible Media helps leading brands maximize every mobile moment by leveraging the knowledge they have about their customers and prospects to build hyper-relevant, location aware messaging throughout the customer journey in real-time. Invisible Media, Inc. is based in New York. For more information please visit Invisible Media: http://www.invisiblemedia.com

About SMS Marketing Services

SMS Marketing Services works with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven multi-channel marketing solutions. Services include list management, brokerage and fulfillment, instatement marketing, data solutions services and lead generation. SMS’s direct marketing lists includes 240 million US Consumers, over 100 million opt-in email addresses, 168 million landline telephone numbers, 80 million mobile telephone number and thousands of demographic and lifestyle attributes. The popular CustomerConnect360 file includes various life event change data such as new movers, college bound student, expectant mother and more. For more information please visit SMS Marketing Services: http://www.sms-inc.com/

About Kinderhook Industries

Founded in 2003, Kinderhook Industries is a private equity firm with over $ 1.25 billion of committed capital and an investment philosophy based on combining senior management and operating experience in a variety of industries with the financial and investment know-how of private equity professionals. Kinderhook primarily makes control investments in companies in which the firm can achieve significant financial, operational and growth improvements. The firm targets orphaned non-core subsidiaries of corporate parents, existing small capitalization public companies lacking institutional support and management-led recapitalizations of entrepreneur-owned companies. By providing access to capital, strategic advice and an extensive network of relationships, Kinderhook Industries has a history of successfully building privately held firms in partnership with management. For more information please visit: http://www.kinderhook.com







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SMS Marketing

Mobile SMS as a Marketing Strategy

Since the introduction of mobile phones the number of people who use them to communicate and do business has been growing at a very high rate. In fact, the trend is the same even in the developing world. This reality has opened a bag of opportunities to those business owners who are forward-thinking and proactive in running their commercial interests. Marketers have proven that mobile messages can be used as a very effective tool for marketing goods and services. This is because there is virtually no limit to the number of people that one can reach provided that you have reliable contact details. There are other benefits that come with using SMS messages as a marketing tool.

First, a businessperson can develop a one-on-one bond with his clients. This is because he can include personal messages in while sending the mobile messages. Ideally, SMS messages are meant to be viewed specifically by the owner of the number that you have sent the message to. In the same vein business owners can use this platform to send encouraging messages to their clients in times of difficulties while informing them of any offers that they may have, depending on individual tastes. This will certainly make for increased and better interactions not forgetting the fact that prospective clients will love the idea of being provided with options from which to make a choice.

Another good thing that should be noted by business owners is that using mobile messages to market one’s goods or services is relatively cheap and this is a great boon for businesses especially in these lean times. Although we have firms that do marketing through SMS messages on behalf of business owners, one should think very well before paying a single coin for these services. It is definitely worth being very cautious about such matters which require financial input – we can all appreciate the fact that many rogue businesses are on the prowl looking to scam unsuspecting clients.

One should also be very careful when choosing the advertising strategy that he wants to use for his business. This is because different kinds of businesses require different marketing strategies. For instance, there are some types of businesses for which you cannot use mobile messages to market what they offer. That is why in most cases it is always advisable to seek for professional help if you want to take your business to another level through this marketing avenue. A businessperson should also remember that SMS messages should be used as marketing tools together with the other strategies of marketing. This will ensure that if one marketing strategy fails to give the desired results, the other will be close by to prop it up.

 

For more information about SMS Marketing, please visit http://www.txt2get.com/ and also visit our blog http://mobile-marketing-txt2get.blogspot.com/

 

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Mobile Marketing

Mobile Marketing develops automation: FollowAnalytics, MobileROI, Monetate …

Mobile Marketing automation grows: FollowAnalytics, MobileROI, Monetate …
We have the Mobile Marketing Automation Report VB Update: As the most successful applications take massive commitment & amp; amp; amp; Monetization of updates on the four newly added companies: FollowAnalytics, MobileROI, Monetate and Taplytics. Mobile Marketing & amp; amp; nbsp; …
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Google: The online video is a “must” for Mobile Marketing
According to Google’s online video is a must-have item for your mobile marketing strategy that says Google displays the latest research, “Mobile viewers are more likely to observe, in fact, share, and feel, and video display connected brand. ” that 50th ..
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Mobile Marketing

When It Comes To Mobile Marketing This Brand Applies Pretzel Logic

When It Comes To Mobile Marketing This Brand Applies Pretzel Logic
The term “pretzel logic” has multiple connotations and definitions. One is the urban definition of “twisted or circular reasoning that when dissected is wrong, does not make sense or does not explain the situation rationally.” Another is from the pop …
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Vibes Wants To Close The Loop On Mobile Marketing, Integrates With Adobe's …
The future of commerce is all about connecting across the entire consumer lifecycle. While this might sound like meaningless buzz-word fuelled hype, there is a method to the madness. Quite simply, supplier organizations are looking to connect the …
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Oracle Recognizes 2015 Marketing All-Stars
… Awards featured 20 categories that reflect the evolving marketing landscape, including: Brand Experience of the Year, Customer Centricity, CMO's Marketing Team of the Year, Best Audience Creation, Best Integrated Ad Campaign, and Going Mobile.
Read more on Mobile Marketing Watch