Local marketers say they prefer direct mail over digital
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they're more satisfied with the results they get from email. So why are they choosing direct mail over email? 56% said …
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5 Local Marketing Lessons I Learned From The Insurance Industry
Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have defined the term. Yet …
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Local marketing options
As we continue our series explaining the value of going to an expanded Sunday publication, we want to explain why going through this change not only will improve readership enjoyment for our subscribers, but also will enhance the power of our marketing …
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SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs …
Read more on Street Fight