Categories
Local Marketing

3 local women you should know

3 local women you should know
When Ann Mayer, 43, isn't working as a marketing specialist at Kolbe Windows and Doors or taking care of her family, you'll find her somewhere in the community volunteering. “Most of my friends would tell me that I just can't say 'no' when asked to …
Read more on Wausau Daily Herald

Why DuPont hires linguists
After all, cultural sensitivity is an absolute must when establishing a global digital presence, so DuPont encouraged in-country teams to prioritize as they saw fit to appeal to the local market. “There are language nuances that you can't ignore, image …
Read more on Fortune

topseos.com Announces Sachs Marketing Group as the Eighth Top Local SEO Agency
NAPLES, FL–(Marketwired – October 09, 2015) – topseos.com has named Sachs Marketing Group the eighth best local SEO company for October 2015. Sachs Marketing Group was selected due to their impressive performance in the proprietary evaluation …
Read more on Marketwired (press release)

Categories
Online Marketing

5 Online Marketing Metrics You Should Measure

5 Online Marketing Metrics You Should Measure
For countless small business owners, marketing is an unessential expense – it's something that the budget isn't always able to accommodate.Business owners on a tight budget may wonder if it is even worth the cost to spend money on something that can …
Read more on Business 2 Community

Is Paid Search Ineffective for Online Marketing?
I do believe that the field of PPC is fraught with confusion, amateurish fumbles, and a lot of wasted cash. AdWords is easy to use, but hard to strategically implement. Few marketers do any testing. A/B or multivariate testing is key to digital …
Read more on Entrepreneur (blog)

5 Online Marketing Trends of 2014
Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year.
Read more on Tech Cocktail

Categories
Marketing

The Four Ms of Social Media That All Marketers Should Master

The Four Ms of Social Media That All Marketers Should Master
Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and …
Read more on Entrepreneur