New York, NY (PRWEB) January 20, 2015
Easypurl, the leading provider of integrated marketing software and solutions, today announces the newest version of its flagship Platform – Easypurl 9.
This imminent new release will make it easier than ever for printers, agencies, and other marketing service providers to move beyond simple direct response marketing — and deploy cross-channel initiatives that synchronize direct mail with online and mobile response channels by using personalized URLs (PURLs), variable QR codes, dynamic landing pages, broadcast and triggered emails, outbound and inbound SMS messaging, postal tracking and more.
“Consumers worldwide now expect to be able to respond to direct marketing messages using an array of channels such as web and mobile. Because of this, marketers must coordinate and synchronize direct marketing campaigns across these channels. As a result, integrated marketing has evolved into a technical field” says Tej Kohli, Principal at Easypurl. “Our Company mission has always been to make integrated marketing easy. More than ever, Easypurl 9 delivers on this promise by enabling marketers to easily integrate channels such as email, web, mobile and social into existing direct marketing programs – without any special technical skills.”
Jon Klein, VP Solutions at Easypurl, agrees. “With Easypurl 9, integrated marketing is easier than ever before with the most friendly, powerful system for making direct mail come to life across channels — using personalized URLs (PURLs) and personalized landing pages, email marketing, SMS marketing, postal tracking, call center integrations, and more.”
This newly announced version of Easypurl 9 will include powerful new features such as:
Enhanced User Interface (UI) – Further improvements to our new look combine to provide our easiest interface yet for integrated marketing.
Improved Personalized URL (PURL) Generation Tool – Improved PURL generator provides more flexibility and power for generating Personalized URLs (PURLs)
Upgraded Browser-based Email and Landing Page Authoring Tools – Creating, deploying, measuring and optimizing emails and landing pages is now easier than ever before with improved, upgraded browser-based tools for creating dynamic, personalized emails and landing pages
Improved Support for Adding an Inbound SMS Response Channel – Adding inbound SMS response options to your direct marketing is a breeze with Easypurl 9’s intuitive inbound SMS marketing tools
Easypurl 9 is available later this month as a cloud-based SaaS product. For more information, visit http://www.easypurl.com.
About Easypurl:
Easypurl is a subsidiary of Indros Group, and is based in Brooklyn, NY. Easypurl’s software and services empower agencies, printers, and marketing service providers to create and deploy highly personalized integrated marketing campaigns across channels including print, email, web, mobile, social and more. Its flagship product, Easypurl 9, is the world’s leading integrated marketing platform – and has enabled nearly 60,000 campaigns for over 800 agencies and thousands of brands worldwide.
For information about this release, or to schedule an interview, contact Easypurl: press(at)easypurl(dot)com.
To learn more about Easypurl or schedule a demo, visit: http://easypurl.com
