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Row erupts over Wokingham regeneration postcards
A row has broken out in Wokingham over postcards urging people to give their thoughts on the controversial plans to regenerate the town centre. Furious Liberal Democrats have branded the Wokingham Tories "arrogant, presumptuous and downright …
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Postcards from Death Island where Bali Nine duo will be executed
On one side of the island there are the beautiful white beaches where the tourists are taken to cook freshly caught fish on the beach, eat tropical fruit and carouse until sunset to the sound of exotic birds chirping in the trees. This is the part of …
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Beatles legend Ringo Starr back with new album Postcards From Paradise
They may have had their heyday 50 years ago but The Beatles are proving they've still got it. Paul McCartney stole the show at last week's Grammy Awards and now it's Ringo Starr's turn for some time in the limelight as he brings us his brand new album …
Read more on Express.co.uk

Local marketers say they prefer direct mail over digital
Funny thing is, according to The 2014 Brandmuscle State of Local Marketing Report even though more local businesses use direct mail, they're more satisfied with the results they get from email. So why are they choosing direct mail over email? 56% said …
Read more on Marketing Pilgrim (blog)

5 Local Marketing Lessons I Learned From The Insurance Industry
Our resulting white paper, Navigating the Last Mile: Insurance,” released by the Local Search Association (LSA), explores how consumers consider, seek and discover insurance providers in the last mile of advertising, as we have defined the term. Yet …
Read more on Search Engine Land

Local marketing options
As we continue our series explaining the value of going to an expanded Sunday publication, we want to explain why going through this change not only will improve readership enjoyment for our subscribers, but also will enhance the power of our marketing …
Read more on Covington News

SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media
A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs …
Read more on Street Fight