Tag: Latest

Categories
Direct Marketing

Latest Direct Marketing News

Google's Director of Analytics Marketing Appointed President of the DAA
The Digital Analytics Association (DAA) has appointed Casey Carey, Director, Google Analytics Marketing, at Google as president for the organization's 2015-2016 year. Carey has a storied marketing career, which includes serving as CMO of Adometry and …
Read more on Direct Marketing News

Verizon Buys AOL for .4 Billion
Verizon today completed its courtship of AOL with a $ 4.4 billion marriage of the leading wireless provider and the pioneering, but ailing, digital media company. In announcing the historic deal, Verizon EVP and president of new business Marni Walden …
Read more on Direct Marketing News

Categories
Direct Marketing

Latest Direct Marketing News

Mobile Email: The "New Normal" for Marketers and Consumers
Back in the day, just being able to send responsive messages and mobile-friendly links was enough to separate the marketing leaders from the rest of the pack. Well, those days are over. In fact, a recent report from Yesmail claims that mobile is …
Read more on Direct Marketing News

A Little Digital Marketing Goes a Long Way
Our vision is to make furniture shopping easy—with the right digital tools,” says Steve Haffer, chief information officer and EVP of marketing, customer engagement, and information technology at American Signature Inc, parent company of Value City …
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Eight O'Clock Coffee Pours On Consumer Engagement
The display would then direct customers to the brand's Facebook page, where they could view images of other people “flexing their coffee muscles,” Hamel explains. Then, customers would be redirected to the brand's microsite. Once there, consumers were …
Read more on Direct Marketing News

GE Sells Engineering to Women Through E-commerce
The ability to determine what elements work to produce a desirable result is a valuable skill—both in marketing and engineering. Technology and innovation company GE proved this to be true when it combined education with e-commerce to inspire the next …
Read more on Direct Marketing News (blog)

Categories
Local Marketing

Latest Local Marketing News

Marketing That Minds Its Own Business
The more that third-party providers clutter the space by trying to get their piece of the action, the less value local promotions have. Mike Milenko Strika, co-founder of BuyMaster – a local marketing app that has been released in the Boston area …
Read more on PYMNTS.com

Mobile, Geo Targeting, Video, Social: How do you use new ad techniques to …
It's called "The New Rules of Local Advertising – Driving Results in a Four-Screen World." Sight, sound, motion and emotion are the strong marketing attributes video offers businesses getting their advertising messages out to local customers. Today …
Read more on WAVE 3

Categories
Marketing

Latest Marketing News

Georgia Aquarium Makes a Splash, Increasing Revenue from Email Marketing …
In order to better capitalize on this market opportunity, Georgia Aquarium, which houses an expansive array of aquatic animals, needed to rethink the way they engage with customers to create return visitors – increasing both customer loyalty and …
Read more on PR Newswire (press release)

Calif. renews marketing order for dried plum board
The state Department of Food and Agriculture has announced it will continue the marketing order for dried plums — prunes — after gathering testimony from growers and handlers at a hearing in March. “I think we had a very good response” at the hearing …
Read more on Capital press

Categories
Social Marketing

Latest Social Marketing News

Insightpool adds a B2B social selling platform to its portfolio
B2B marketers are only now adopting social media. To help them along, influencer marketing platform Insightpool is today announcing a new B2B social selling platform. The new platform, intended to link the Atlanta-based company's existing …
Read more on VentureBeat

The Year Social Moves Beyond Social Media
All told, 2015 looks more and more like the year social will formally move beyond social, and the time when advertisers and technologists stop talking about a company, marketing channel, event or job title as “social,” and, instead, simply describe it …
Read more on Forbes

Categories
Social Marketing

Latest Social Marketing News

Social Media 2.0: Improvised Marketing and PR Attention
Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social …
Read more on Huffington Post

Setting Yourself Up for Social Media Marketing Success
It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable …
Read more on Business 2 Community

Social Marketing Intern – Internet Of Things
The intern we seek is studying business admin or marketing and is tech savvy with respect to Facebook, Twitter, other social marketing sites and can aid in search engine optimization. In addition, the intern will aid in formulating key messages, web …
Read more on Uloop News

The Next Phase of Social Media Marketing: Consumer Loyalty
It's been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales and from …
Read more on Multichannel Merchant

Categories
Real Estate Marketing

Latest Real Estate Marketing News

Properties Notes: Modernist tower downtown offices meets market
Parkway Towers – modernist office tower that has long anchored the northeast quadrant of the central business district of downtown Nashville – is for sale, reported Nashville Business Journal. CBRE brokers sell the building (photo) New & amp; amp; nbsp; …
Read more at Nashville Post (subscription) code

8 ways to increase your profile in Properties
To be a successful trader of real estate, it became important to know the right marketing strategies. Innovative ideas can give you an advantage over other professions, because, let’s face it – it’s a competitive market, and you need to be …
Read more at Inman.com

Categories
SMS Marketing

Latest SMS Marketing News

Omnichannel on a budget: Tagga releases web-social-mobile-email-SMS …
The big boys of omnichannel, of course, are the Salesforces and Adobe Marketing Clouds and Marketos of the world, with big solutions for big companies and big price tags. Tagga is one of many smaller companies and startups that are trying to enable …
Read more on VentureBeat

WhatsApp vs SMS
First, India's largest online marketplace Flipkart said it would end talks with Bharti Airtel to join its new marketing platform for mobile application makers. Flipkart was in negotiations to join Bharti's Airtel Zero platform, where mobile application …
Read more on mydigitalfc.com

Categories
Local Marketing

Latest Local Marketing News

How Facebook Is Failing Local Businesses
… 2010 as the Head of Global SMB Marketing. Facebook started heavily promoting Facebook Pages, urging small businesses to create a business page, generate as many likes as possible, and to frequently post content. This opportunity was exciting to …
Read more on Fast Company

Mobile Readiness Now Essential for Local Business Success
Not all screens are created equally – and that means local businesses could be missing out on huge selling opportunities if their marketing efforts aren't optimized for mobile. Today, more than 87 percent of consumers use smartphones or tablets for …
Read more on Huffington Post

Categories
Mobile Marketing

Latest Mobile Marketing News

Sonata launches global battle for hyperlocal mobile marketing
That could be the slogan of local marketing platform Sonata. In yet another sign that the mobile marketing scene is becoming a battle of geolocation, the company is today boosting the mass geotargeting of its global advertising platform. Launched early …
Read more on VentureBeat

Localytics to Introduce 'Predictive App Marketing'
The new funds, we're told, will be used “to strengthen Localytics' predictive intelligence capabilities, which enable customers to truly personalize the user experience and improve engagement and retention in their mobile and web apps.” So what's next …
Read more on Mobile Marketing Watch