Virtual Fuzion

SMS is a trendy and an exciting marketing tool. Today, it is used for sending SMS advertising campaigns to mobile phone subscribers. “Text Marketing” as it is popularly called, uses SMS gateways provided by mobile network operators to send text based advertisements to thousands of subscribers instantly.

A SMS Reseller is a crucial partner in such a setup. They are entities who buy bulk SMS credits from the gateway providers and sell it to the end users at a higher price. They are also called SMS brokers. SMS credits are required to send SMS to the customers. Below mentioned are some pointers for selecting the right reseller.

1. A reseller should be completive and provide SMS credits for various networks and locations.
2. Your reseller should not insist on buying large quantities of credits.
3. While buying credits from a reseller check if it has a short expiry period, in which case you will have to consume those credits within the stipulated time.
SMS Gateway Provider in India is an entity that provides the necessary tools and technologies required for sending SMS based advertisement.

These entities are professionals who know the pulse of mobile marketing platform. An SMS gateway provider typically provides an environment which includes the following.

1. Software, which may be an application placed on a desktop. It can also be in the form of a website URL from where you can log in to your account and create your marketing campaign and send it to opt-in customers.
2. Provide reports and other related services.
3. Provide the necessary technical support.

They act like middlemen; a link between mobile network operators and SMS service users.
SMS empowers companies to leverage the power of internet and mobile platform. SMS gateways are used for sending product information, new services, promotional and social alerts and an array of on-demand services such as weather updates, exam results, travel tips and ticket booking.

There was a time when personal references and word of mouth publicity was the ultimate marketing tool. Even now this form of marketing works wonders for many businesses, especially those that are localized. But in today’s global scenario, this form of marketing and even other traditional methods have reached saturation in terms of effective returns, cost and reach.
Print, television and outdoor advertising and marketing platforms have become extremely costly. Small businesses cannot afford such avenues, especially when the returns are negligible.

SMS Marketing fills that void perfectly. SMS AD based texting is a discreet and powerful marketing method. If SMS’s are sent at regular intervals, with catchy phrases along with relevant social message, it is sure to win the hearts of the recipients; a perfect way for a company to stay in touch with its customers, advertise its new products, and also be sure of the fact that these will be opened and read.