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Craigslist Marketing

Advertising on Craigslist is a good idea for most companies that have any type of goods or services to sell. Business owners see the financial gains of using Craigslist for advertising, regardless of whether their services are sold online or in brick and mortar stores. To begin with, Craigslist is different from other advertising venues in that there is minimal risk involved.

Placing advertising on Craigslist also helps you reach more people, hopefully more clients and customers.  A study of the Craigslist performance report shows reliable data about the number of visitors the portal gets. Craigslist has ten million users and nearly four billion page hits monthly. When you see these figures, it is apparent that promotionals on Craigslist will be noticed by prospective customers.

There are infinite marketing opportunities with the multitude of visitors on Craigslist each month, although there is no guarantee that your offerings will interest any of the site’s patrons. Craigslist advertisements should reach their market by being eye-catching, accurate, and located logically in your targeted market.

We previously talked about the amount of visitors that use Craigslist monthly but the point to using this amount for your benefits is to have your advertising geared to reach your targeted market rather than the other group of people who are not interested in your items or services. You will benefit more by targeting a small group of people who are very interested in the goods or services you offer than by reaching out to a very large number of people who have no interest in what you offer. Your target audience are those people that are interested in your service or products.

Placing your marketing media in appropriate places is imperative to advertising success on Craigslist. Craigslist has a certain area for companies to be able to advertise their services to potential customers. This segment is subdivided into multiple listing groups. If you are offering computer maintenance and repair services, you should advertise in the computer section. Don’t advertise in the auto section, because people who want assistance with computer problems will naturally look at the computer section. It’s appropriate to put advertisements in multiple sections only if it covers multiple interests. This is okay provided that it does not cross the border and may be viewed as spamming the area.

If there is not a certain category for the goods or services your company is interested in selling, there are options you have. Craigslist allows companies to request other categories. They may be amenable to doing this in the event they feel this category deserves to be added to the listing.

While advertising on Craigslist falls into one category, spamming is a horse of a different color. Posting ads in many Craigslist websites to hit a larger geographic distribution can be considered spam; however, placing the ad in its appropriate section is perfectly valid. There are several reasons why spamming doesn’t work. No one likes to feel they are being spammed as interested customers might if they see the same ad all over the place and that has a negative effect on the business behind the ads. In addition, Craigslist will delete a spammer’s complete presence from the site.

 

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Inbound Marketing versus Outbound Marketing

In today’s business environment, expert marketers are forced to use a variety of methods to reach potential clients.  Inbound marketing and outbound marketing are the two strategies of online email marketing, which are generally used.  With the growing popularity of the internet, these terms are now linked to Permission Marketing (as named by Seth Godin, American entrepreneur, author and public speaker) and Interruption Marketing.

Inbound marketing focuses on being found by prospective clients, by offering useful information and content, search engine optimization (SEO) and social media.  This strategy has a long term benefit, and can also increase customer loyalty through personalized messages and specialized content.

With permission marketing, the consumer first gives permission to receive content.  Permission can be explicit, i.e. applying for a catalogue or signing up for a newsletter or implicit, searching for a certain term on a search engine, as this shows a vested interest in the product.  In the UK, a physical opt-in is required by the law, and implicit permission is not acceptable.

In a recent survey, yesmail.com has claimed that response rates to permission marketing are 5-20 %, mainly because these emails are not spam. They are relevant content delivered to the correct audience, personalized and genuinely interesting for the consumer.

Outbound marketing is the more expensive yet faster option.  It involves spending money on cold calling and telemarketing, trade shows, print advertising, TV and radio advertising, direct mail and/or spam.  Outbound marketers must be wary of expiration dates and rejections; the method is very impersonal, often reaches the wrong audience and has a low return on inversion (ROI).

While it has been claimed that interruption marketing produces a more scientific way to measure a company’s sales, it does involve various setbacks.  In the current age, technology has advanced to a point where we have caller ID, spam filters and other such manners in which we can control who and what can access the various forms of communication we use, so material outbound marketers will often not even be seen or heard by prospective clients.

The cost of outbound marketing is a lot higher than those who use inbound marketing.  To plan and attend a trade show in London, takes a lot more time, money and effort than sitting down and writing a blog for syndication.

Both methods of marketing have benefits and flaws.  It seems that for any company to achieve the best results possible from any email marketing campaign, their marketing team should involve both
 

BrotherMailer offers different methods of online email marketing to help you achieve your business goals. It helps you gain the best business results by offering various email marketing campaign strategies and makes it easy for you to measure the effectiveness of your campaign.

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The Four Ms of Social Media That All Marketers Should Master

The Four Ms of Social Media That All Marketers Should Master
Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and …
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New Xarelto Lawsuit Alleges Blood Thinner Caused Deadly Bleeding, Pulmonary Embolism, Bernstein Liebhard LLP Reports


New York, New York (PRWEB) October 03, 2014

Xarelto lawsuits (http://www.xareltolawsuitcenter.com) alleging the blood thinner caused some patients to suffer uncontrollable internal bleeding and other life-threatening complications continue to mount in U.S courts, Bernstein Liebhard LLP reports. According to a new complaint filed on September 26th in the U.S. District Court, Southern District of Illinois, a woman from that state claims that Xarelto caused her husband to suffer internal bleeding and a bilateral pulmonary embolism that resulted in his death. Among other things, the lawsuit asserts that the complications experienced by the Plaintiff’s husband could have been avoided had the manufacturers of Xarelto not withheld critical safety information from consumers and the medical community. (Case 3:14-cv-01042-DRH-PMF)

“Our Firm is monitoring this litigation closely, as we have received inquiries from several individuals who claim to have experienced similar complications while using Xarelto,” says Bernstein Liebhard LLP, a nationwide law firm representing victims of defective drugs and medical devices. The Firm is currently offering Xarelto case reviews to people who allegedly suffered serious injuries from the blood thinner, including uncontrollable bleeding, strokes, deep vein thrombosis or pulmonary embolism.

Xarelto Complications

Xarelto, which is jointly marketed by Bayer and Johnson & Johnson, belongs to a new class of anticoagulants known as direct thrombin inhibitors. Like any blood thinner, the medication can sometimes cause patients to experience internal hemorrhaging. However, no antidote has yet been approved to reverse Xarelto bleeding. *

In recent months, a growing body of research has called the safety of Xarelto into question. For example, a report published in May by the Institute of Safe Medicine Practices revealed that the U.S. Food & Drug Administration had received a total of 680 Xarelto adverse event reports in the first quarter of 2013. For the first time, reports of complications associated with the medication outpaced those associated with Pradaxa, another blood thinner in the same class, according to the ISMP.**

In August, a study published in the Journal of Neurosurgery found that internal bleeding associated with Xarelto is more difficult to stop when compared to some other blood thinners.***

Individuals who were allegedly harmed by Xarelto may be entitled to compensation for medical bills, lost wages, pain and suffering, and more. To learn more about filing a Xarelto lawsuit, please visit Bernstein Liebhard LLPs website, or call 800-511-5092 to schedule a free, no obligation case review.

*fda.gov/downloads/Drugs/DrugSafety/UCM280333.pdf, FDA, March 2014

**ismp.org/quarterwatch/pdfs/2013Q1.pdf, Institute for Safe Medication Practices, May 7, 2014.

***thejns.org/doi/pdf/10.3171/2014.8.paradigm, The Journal of Neurosurgery, August 1, 2014

About Bernstein Liebhard LLP

Bernstein Liebhard LLP is a New York-based law firm exclusively representing injured persons in complex individual and class action lawsuits nationwide since 1993. As a national law firm, Bernstein Liebhard LLP possesses all of the legal and financial resources required to successfully challenge billion dollar pharmaceutical and medical device companies. As a result, our attorneys and legal staff have been able to recover more than $ 3 billion on behalf of our clients. The Firm has been named by The National Law Journal to the Plaintiffs Hot List, recognizing the top plaintiffs firms in the country, for the past 12 consecutive years. Bernstein Liebhard LLP is the only firm in the country to be named to this prestigious list every year since it was first published in 2003.

Bernstein Liebhard LLP

10 East 40th Street

New York, New York 10016

800-511-5092

ATTORNEY ADVERTISING. © 2014 Bernstein Liebhard LLP. The law firm responsible for this advertisement is Bernstein Liebhard LLP, 10 East 40th Street, New York, New York 10016, 800-511-5092. Prior results do not guarantee or predict a similar outcome with respect to any future matter.

Contact Information:

Felecia L. Stern, Esq.

Bernstein Liebhard LLP

info (at)consumerinjurylawyers(dot)com

http://www.xareltolawsuitcenter.com

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Paytm signs Rs 250 crore marketing deal with Yipee ; to offer shopping coupons …

Paytm signs Rs 250 crore marketing deal with Yipee ; to offer shopping coupons …
MUMBAI: Mobile marketplace and mobile and DTH (direct-to-home) recharge platform Paytm has signed a Rs 200-250 crore cross-marketing deal with ITC's noodle brand YiPPee! The campaign, called 'YiPPee! to Rupee', will run over the next five months, …
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Heightened Web Traffic Still Equals Content Marketing Success
Web traffic has long been a focal point when tracking a brand's online presence; however, today's B2B marketers are also leaning on sales-lead quality to specifically gauge the success of their content marketing objectives. These objectives include …
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Technology Is Changing The Future Of Marketing (Again)
Technology has always changed how marketing works. What is different today is the unprecedented rate of change in the both the development of marketing tools and the escalation of expectations for better experiences from customers. Yesterday at Oracle …
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Mobile marketing automation leader Appboy scores M to increase app …
“A huge portion of the new mobile marketers never grew up on the web; some barely know what cookies are,” he told me via email. “It's logical, as far as I am concerned, that the size of this market would eventually outstrip that of B2B marketing …
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Direct Marketing with Postcard Marketing

The stopping power is the capability that maximizes the return on your direct mail marketing investment. So, if you want to boost your business you need to start stopping power of your postcard.

Here, are three ways to increase your direct mail marketing response with stopping power.

Relevance

Relevance means that your offers must match with your audience needs and wants. It has two parts itself. First, you should know what your target audience is and then find what are their needs? You should communicate with your target audience in a way that can on that capitalize knowledge.

Direct mail marketing provides you the ability to segment your mailing list. It tailors your message than most marketing channels. You can organize your highly targeted mailing list with database for your postcard marketing.

Singularity

There should be only one idea per postcard. Express your goal with your postcard message. Each postcard marketing campaign should contain the explanation of one product, one event, one idea, one service, one objective. The more dilute your message the more you can know about your audience.

The best feature of postcard marketing is that the reader gets them right away. They have singular focus, singular objective and singular idea. One postcard marketing campaign can’t fill with multiple topics. You can add your multiple topics on your website, booklets and brochures but not on a postcard. If you will put too much information on your postcard confined space, then it will be unapproachable to many readers because it may confuse them.

Simplicity

Here, is a best formula to keep your postcard simple and clean. A simple and clean postcard can attract many readers attention and a strong message on it can evoke a response;

For stopping power, you need to make a billboard side and message side. It is the greatest form of stopping power because it is a light on copy and heavy message. A killer headline, eye catchy graphics, and relevant message can give your postcard an immediate value.

The billboard side will leave off while message side picks up. It will deliver the promise and will tell the readers what to do nest. It can also offer some kind of reward to the readers.

Thus, these are simple strategies of stopping power that can get your target consumer’s eye. It can simply boost your business response rate. Try this out, today!

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