Paytm signs Rs 250 crore marketing deal with Yipee ; to offer shopping coupons …
MUMBAI: Mobile marketplace and mobile and DTH (direct-to-home) recharge platform Paytm has signed a Rs 200-250 crore cross-marketing deal with ITC's noodle brand YiPPee! The campaign, called 'YiPPee! to Rupee', will run over the next five months, …
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Heightened Web Traffic Still Equals Content Marketing Success
Web traffic has long been a focal point when tracking a brand's online presence; however, today's B2B marketers are also leaning on sales-lead quality to specifically gauge the success of their content marketing objectives. These objectives include …
Read more on The Content Standard by Skyword
Technology Is Changing The Future Of Marketing (Again)
Technology has always changed how marketing works. What is different today is the unprecedented rate of change in the both the development of marketing tools and the escalation of expectations for better experiences from customers. Yesterday at Oracle …
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Mobile marketing automation leader Appboy scores M to increase app …
“A huge portion of the new mobile marketers never grew up on the web; some barely know what cookies are,” he told me via email. “It's logical, as far as I am concerned, that the size of this market would eventually outstrip that of B2B marketing …
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