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Is There Still Some Value in SMS Marketing?
As a marketing manager, you've probably seen all of the facts and infographics surrounding SMS marketing. In order to cut through the clutter, here are some cold hard facts: A recent Nielsen study reports that 40 percent of mobile phones in the U.S …
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Is SMS Text Marketing Still Important?
Companies have the opportunity to reach highly engaged audiences. Consumers typically limit themselves to brands they care about, therefore when opting into an SMS promotion, these brands can market to a targeted audience. SMS is more likely to …
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