Categories
Mobile Marketing

Is Mobile Marketing “spam”?

With the e-mail mass mailings blind people in a unsolicited form is known as Spam. If by some mass-mailing companies to achieve their advertising, it is a common and relatively inexpensive way to consumers. Most people today, however, have filters spam or at least the spam folder, where most spam is redirected or removed and therefore never seen or read. It is desirable that, more and is inefficient and probably in those days, a waste of time only Mobile marketing “Spam” with another name? Far from it and therefore ……

Unlike spam, mobile marketing code is mainly applied communication. The user has made initial contact on his cell phone, so unlike spam, which is random mobile marketing and personal blind, welcomed, personalized and addressed to the interested user. It is a way to communicate with consumers on their mobile device via a simple marketing message to present to the user a new or existing product, campaign, contest or to allow them to visit a mobile site. Thus, the user has expressed interest.

Spam has no regard for privacy and cares little user obtains the number of spam messages in this way. In contrast, the Mobile Marketing Association in the United States has its own code of conduct; it must improve the basic values ​​and principles for all members insist on the need for members of the campaign to protect and create the customer experience.

Mobile marketing is based on choice and consent of the consumer user. Advertisers are encouraged to use them with restraint and sensitivity and with limits. This is the only way to enjoy a productive and lasting relationship with the consumer with repeat business and higher contributions. Spam users in any way correspond to one of these basic principles.

Mobile marketing is worth the privacy of consumers with opt-in and opt-out conditions and rules for the user . Mobile marketing is taken into account the rights of consumers to information via databases and the rights of the continued commercialization, to contact them in the future. Spammer care less about privacy laws and rights and even in countries where spamming is not illegal to outsource. In short, mobile marketing never considered “spam”.

For more information about what Mobile Marketing code can do for your business, please visit www.txt2get.com