Reality – Virtual Fuzion

Virtual reality and the new sales experience
And for more day-to-day purchases, like food and clothes, virtual shopping may remove the need to leave the house at all. "You can go into the store, but you can do it from the comfort of your own bed," says Victor Lee, senior vice president of digital …
Read more on Campaign US

Shopify Acquisition of Kit CRM Introduces Conversational Commerce
Shopify has just recently announced that it is all set to acquire Kit CRM, a virtual marketing assistant that leverages messaging to help businesses market their online stores. The acquisition of Kit CRM will will add yet another feather in the crown …
Read more on Small Business Trends

What Marketers Need to Understand About Augmented Reality
AR technology enhances the physical environment you see by overlaying virtual elements, such as information or images over it, either through displays such as HoloLens and Google Glass or through the camera view on your smartphone. In order for the …
Read more on Harvard Business Review

Samsung's Virtual Reality Commercial Might Be Kind of Misleading
Just in time for the glutinous consumer-frenzy that is Black Friday, Samsung has released its newest addition to the growing bulwark of virtual reality products, only it's marketing the product with a shameful level of simplicity. The commercial for …
Read more on Inverse

Gear VR Offers a Preview of Virtual Reality in the Home
Samsung and Oculus are initially marketing the Gear VR to gamers. That is logical given that many of the early software offerings in the virtual reality app store are games. But the risk of this approach is that in the long term, virtual reality may …
Read more on New York Times

Legacy Emanuel Relies on Fujifilm's FDR Go and Virtual Grid to Make the Right …
“There's no question that mobile DR systems make sense in chaotic settings such as emergency departments and trauma units,” said Rob Fabrizio, director of marketing and product development, Digital x-ray and Women's Health, FUJIFILM Medical Systems …
Read more on Business Wire (press release)