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For a long while email marketing was many companies’ campaign strategy of choice. It met today’s advert requirements that seek to have a two-way approach to advertisements thus avoiding the monologue model of TV/radio, physical banners, and poster adverts. It also brought about accountability where companies could measure the success of their campaigns based on the responses they received.

Currently however, statistics indicate that email is no longer the preferred mode of communication but rather SMS, IMs (instant messaging), and social media are the in-thing among the teens to upper middle age populace. This is why SMS marketing has come in so strongly and with the resulting success just to prove its viability.

Short message service marketing is based on a model known as mobile marketing. This is so because most people are increasingly shifting from their laptops and PCs to their mobiles to obtain information about products and services. This is also attributed to the way people have acknowledged and absorbed smartphones into their day to day lives. SMS marketing is applicable to people of all age groups considering that the major distribution of people have mobile phones and not necessarily the high-end ones.

A typical scenario of how SMS marketing works is where through other advertisement channels, customers are encouraged to text a particular keyword phrase to a particular number. Once customers do this they receive a response probably with a link that will lead them to the respective webpage of the firm’s website. The response may also contain all the information the customer may need to know about a product or service. Based on the responses the firm obtains, this can also be able to assess the success of SMS campaigns. Texting brings in a more intimate relationship with potential customers and this is one of the major reasons why it is hugely successful, just as social media is.

One thing is for sure though, SMS marketing cannot work on its own. It should be used in conjunction with other marketing strategies and it also needs to be well strategized to be successful. By all means, text marketing should be made as easy as possible. A customer should easily understand the contents of a firm’s reply and better still, be able to access any information, be it telephone numbers, links, or videos, on that reply.

This form of advertising is useable with people of all financial statuses. Today, rarely does anyone go anywhere without a mobile device in hand and so basically anybody and everybody is reachable. Firms looking for SMS advertising services must look for a firm that can provide an efficient SMS marketing software platform, supply rich SMS keywords, and even the necessary SMS campaign management.

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