Tag: media

Distinct Software Solutions Brings Spillover's Industry-leading Social Media …

Post author By darune123
Post date August 13, 2015

Distinct Software Solutions Brings Spillover's Industry-leading Social Media …
AUSTIN, TX–(Marketwired – August 07, 2015) – Distinct Software Solutions announced today that it will bring Spillover's industry-leading social media management and internet marketing tools to the Louisiana Foodservice and Hospitality Expo in New …
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Web.com to Host Small Business Summit to Help Greater Piedmont Triad Area …
JACKSONVILLE, Fla., Aug. 13, 2015 (GLOBE NEWSWIRE) — Web.com (Nasdaq:WWWW), a leading provider of Internet services and online marketing solutions for small businesses, will host a free Web.com Small Business Summit designed to help small …
Read more on GlobeNewswire (press release)

Tags Brings, Distinct, Industryleading, media, social, Software, Solutions, Spillover&#39s

Social Marketing

Proofpoint social TAP Farm Discover the lack of computer knowledge Social Media threats

Post author By darune123
Post date August 12, 2015

Proofpoint social TAP Discover bridges the gap of knowledge of computer Social Media Menace
Without implement the need to install software or hardware, Proofpoint social TAP needs Discover the security teams with digital marketing teams or lawyers to work for individual employees access to social accounts, or interfere with any. ..
Read more at MarketWatch

3 questions for your Social Media Marketing Partner
When you get serious about social media marketing, you need a partner with an organization that provides advertising services in social media. But just because you have chosen a partner of the agency does not mean it is easy. Many small businesses find …
read more about Small Business Trends

Tags computer, Discover, Farm, knowledge, lack, media, Proofpoint, social

Social Marketing

Social Media Marketing

Post author By darune123
Post date June 23, 2015

I have several articles and blogs in recent weeks with regard to social media marketing to read

it’s basically just a marketing fashionable and Social media are not experts and do not really understand the marketing world. Well, now social media marketing is hot and it is where companies and customers, and if you do not use it to market your business, you are really missing out a whole group of people who could be potentially clients. However, it should not care not the only way to market your business, and if you want to market on social networks, you need someone who knows what they are doing, you can do it, according to the expert. Set the expert who says social media is the only tool needed for marketing, adjust the company focused solely on social media. Look for the company that has always focused on marketing your business that Ganzes.Um market your marketing properly have a good mix of all walks of Marketings.Ihr company still need a web site. All businesses need and must have a good website. The site has really become the source of information, it is all about you. It is the place where you can present everything your company does. The company website is a static website with the necessary information, your company präsentieren.Ihr companies still advertise. While the advertising world has changed with the decline of print media, companies still need to advertise. Newspapers have declined in readership or ceased operations, there are news sites online where you can advertise. Direct mail coupons are sent again, if you have a coupon or specifically for your business, the company still has to work kann.Ihr printed information. People can not always keep a physical information in the hands. Your company must have a brochure, business cards, flyers, etc. While you can receive a direct mail campaign is no longer part you still need literature can give people for their vote. You still need to meet people in person. Chambers of commerce continue to be a great source of networking in your community. You still need to represent their company in person in front of others. Join the bedroom you will find a group of local networking, visit various exhibitions and events. People still have to network face-to-face, and you should be yet, so the company tun.Ihr need the social media sites are the code. The use of these sites is necessary in the world today. Social media allows companies to interact with your customers and potential customers. It makes your business more real and accessible and can take pieces, etc., and they come to life and go beyond static information Besides marketing your website, print. Here you can present your company on a daily basis and in real time. It should include all aspects of your marketing program umfassen.Die concentration on an avenue for generating leads is not having much success. As an entrepreneur, you must constantly work all areas of marketing, get your name out there and educate the public about what it is you are doing. Looking for a marketing company, covering all parts of the marketing mix is your best bet. Do not be afraid of the experts, be cautious, experts who run in only one direction.

http://wbcomdesigns.com/

Tags Marketing, media, social

SMS Marketing

Real-Time Mobile Data, Predictive Decisioning and Marketing Automation Provider Invisible Media Raises $1 Million

Post author By darune123
Post date June 10, 2015

New York (PRWEB) May 19, 2015

Invisible Media, the industry’s first real-time mobile data, predictive decisioning and marketing automation platform, has received $ 1 million in seed funding from SMS Marketing Services, a data-driven, multi-channel marketing solutions company that is backed by private equity firm Kinderhook Industries. Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.

“SMS Marketing Services is not only investing in our business, it is also providing access to one of the industry’s largest set of life-event trigger data,” said Michael Della Penna, CEO of Invisible Media. “This data will feed our predictive decisioning engine and enhance our mobile data cloud offering, giving brands a single platform with which they can identify known users and build hyper-relevant, location-aware mobile campaigns that engage these customers as they journey across both digital and physical channels.”

The Invisible Media platform is now generally available and includes:

A mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals captured from a device’s GPS, as well as from Wi-Fi and beacons.
Real-time predictive decisioning with a patent-pending machine learning engine that processes data and device signals in real-time to infer user interests and future purchase intent.
Marketing automation with integrated location-aware messaging support for SMS and Push notifications as well as mobile advertising retargeting. Platform messaging capabilities allow brands to create and present timely, relevant offers to mobile users at their moment of need throughout the customer journey (pre store, in-store and post store visit).
Advanced analytics including audience, campaign and customer journey reporting for a complete picture of customers and their unique paths to purchase.

“Michael, Shamim and Dmitry have created something unique, and we’re excited to partner with them as they bring the platform to a wider audience of brands and marketers,” said Dave Thornbury, CEO of SMS Marketing Services. “The Invisible Media solution is addressing the next big opportunity for marketers – making the most of each and every ‘mobile moment.’ In fact, Forrester analyst Julie Ask recently identified mobile moments as the next battlefield upon which marketers will win, serve and retain customers in a mobile-only world.”

Consumers are quickly learning to operate in a mobile-only world. For marketers, mobile moments are about building the capability to engage and provide contextual value to users at their moment of need. As Forrester Research notes, marketers looking to win here will not only need to rethink the customer journey, but they will have to invest heavily in technology because it “will require massive spending in the tens if not hundreds of millions of dollars to put the infrastructure, technology and processes and organization in place to engage consumers in their mobile moments.” Invisible Media’s cloud-based SaaS platform was built expressly to help marketers make the most of every mobile moment. In doing marketers can create better consumer experiences across digital and physical channels while maximizing the performance and results of their operational and marketing messages.

Invisible Media’s leadership team includes multi-channel marketing communications and CRM veteran Michael Della Penna as CEO; mobile technology and machine learning expert and author of more than 100 patents, Shamim Naqvi, the company’s president/CTO; and ad technology and agency veteran Dmitry Kroshka, its COO.

About Invisible Media

Founded in 2014, Invisible Media is a next generation real-time data, predictive decisioning and marketing automation platform for a mobile-only world. Invisible Media helps leading brands maximize every mobile moment by leveraging the knowledge they have about their customers and prospects to build hyper-relevant, location aware messaging throughout the customer journey in real-time. Invisible Media, Inc. is based in New York. For more information please visit Invisible Media: http://www.invisiblemedia.com

About SMS Marketing Services

SMS Marketing Services works with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven multi-channel marketing solutions. Services include list management, brokerage and fulfillment, instatement marketing, data solutions services and lead generation. SMS’s direct marketing lists includes 240 million US Consumers, over 100 million opt-in email addresses, 168 million landline telephone numbers, 80 million mobile telephone number and thousands of demographic and lifestyle attributes. The popular CustomerConnect360 file includes various life event change data such as new movers, college bound student, expectant mother and more. For more information please visit SMS Marketing Services: http://www.sms-inc.com/

About Kinderhook Industries

Founded in 2003, Kinderhook Industries is a private equity firm with over $ 1.25 billion of committed capital and an investment philosophy based on combining senior management and operating experience in a variety of industries with the financial and investment know-how of private equity professionals. Kinderhook primarily makes control investments in companies in which the firm can achieve significant financial, operational and growth improvements. The firm targets orphaned non-core subsidiaries of corporate parents, existing small capitalization public companies lacking institutional support and management-led recapitalizations of entrepreneur-owned companies. By providing access to capital, strategic advice and an extensive network of relationships, Kinderhook Industries has a history of successfully building privately held firms in partnership with management. For more information please visit: http://www.kinderhook.com

Related SMS Marketing Press Releases

Tags Automation, Data, Decisioning, Invisible, Marketing, media, million, Mobile, Predictive, Provider, Raises, RealTime

SEM Marketing

Splash Media Group Complements Social with New Programmatic Marketing Services

Post author By darune123
Post date June 9, 2015

Addison, TX (PRWEB) May 12, 2015

Splash Media, a leading provider of social media marketing solutions, announced today it has launched an innovative new marketing service offering hyper-targeting services to B2B and B2C clients, leveraging social media data and expertise to optimize real-time engagement in the digital space.

Sean Clayton, an industry expert, will be heading up this new venture at Splash Media as the Managing Director of Paid Media. “I am excited about the current capabilities of Splash Media. Leveraging real-time social data, with the power of programmatic and our data provider, will create a unique and powerful marketing tool for our clients.”

Splash Media has an unparalleled position of having over 103 million touches in the social media space and, with the addition of programmatic marketing, this allows for a greater understanding of the buyer, the intent and the sales funnel engagement of clients individually, not as a group.

CEO, John Dankovchik said, “Now our clients have the power to leverage precise targeting and profit from their own data. It’s a win- win situation for all the players in a digital advertising world. ”

Based on an April 2015 study from Borrell Associates, experts predict programmatic spending will more than double this year, with figures in the $ 5 billion range. They further predict that by 2019, $ 47 billion of ad spending will be conducted programmatically.

Splash’s new programmatic marketing offering allows them to bring the tech, creative and years of marketing expertise to the forefront in a space where the combination has been lacking.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation) and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

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Tags Complements, Group, Marketing, media, Programmatic, Services, social, Splash

Real Estate Marketing

Lehigh Mining & Navigation Hires Michael Merring as Senior Media Planner

Post author By darune123
Post date May 18, 2015

Bethlehem, Pa (PRWEB) May 18, 2015

Lehigh Mining & Navigation (LehighMiningAndNavigation.com), the area’s premier advertising and public relations agency, has hired Michael Merring as senior media planner. Merring’s primary responsibilities include planning advertising schedules, implementing media buys, negotiating rates and contracts and tracking, optimizing and reporting performance to clients.

“Bringing experienced professionals like Michael Merring on board is essential to our continued growth as a player in the Greater Philadelphia Metro Area,” said Michael Drabenstott, managing partner at Lehigh Mining & Navigation. “Michael will be an immediate asset to our clients. We welcome him to the agency family.”

Prior to joining Lehigh Mining & Navigation, Merring worked in media at an in-house agency with Pennsylvania Real Estate Investment Trust where he planned and bought media for the company’s shopping center properties. He also worked at Harmelin Media in Bala Cynwyd as an associate media planner.

Merring acquired his Bachelor of Arts in communications from Temple University, with a concentration in advertising. He resides in Philadelphia, Pa.

About Lehigh Mining & Navigation

Lehigh Mining & Navigation is a full-service advertising agency with expertise in digital marketing, public relations and media. The agency’s award-winning creative is grounded in well-developed and thoughtful strategy.

Lehigh Mining & Navigation is actively seeking new clients that share the company’s creative philosophy. Interested companies can contact Michael Drabenstott at (484) 821-0920 x 704 or drabenstott(at)LehighMiningAndNavigation(dot)com

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Tags Hires, Lehigh, media, Merring, Michael, Mining, Navigation, Planner, Senior

Social Marketing

Deliver Media Looks Back At Company Accomplishments With Two Year Anniversary Approaching

Post author By darune123
Post date March 8, 2015

Tampa, FL (PRWEB) March 08, 2015

Deliver Media, a Tampa-based marketing agency will be celebrating their two year anniversary on April 3, 2015. The company has grown in many ways over these past two years through the leadership of CEO Sean Johnson since their break from Southeast Print Programs. Beginning as just a direct mail and graphic design agency, Deliver Media has not only doubled in size but has also expanded their offerings tremendously to a variety of marketing solutions.

The company’s merger with Image Forward on April 1, 2014 broadened online marketing service options by adding search engine optimization, reputation management, and social media services into the mix. This brought on the proprietary tool ifSocial, a social media management tool that posts identical messages across several social media profiles at once. Deliver Media’s latest merger with ISI Technologies on December 31st, 2014 added digital web brochures to their growing array of services. The digital brochure is an extremely beneficial sales tool that is already used by large franchises like Home Instead Senior Care, Merry Maids, Planet Beach, and Furniture Medic to name a few.

In addition, Deliver Media won the Tampa Bay Business Journal’s 2014 Nearly Big “Best Places to Work” Award along with a finalist spot in “Coolest Office Spaces.” The company entered again this year, hoping to take home more victories.

The last year also proved successful for building a strong internship program with students from local universities like The University of Tampa and The University of South Florida. The program has opened doors for students who receive real-life marketing and sales experience outside of the classroom with a potential job offer after graduation!

With over 20 years of marketing experience, Deliver Media’s goal is to be a one-stop-shop for all different types of marketing solutions. The amount the company has grown over the past two years projects what can happen in the years to come. Sean Johnson and the rest of the team can’t wait to see what’s in store for the company for the rest of 2015 and beyond.

If you would like to learn more about this topic, please contact Deliver Media’s Marketing and Branding Coordinator Nicole Michaels at nicole.michaels(at)delivermedia(dot)com

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Tags Accomplishments, Anniversary, Approaching, Back, Company, Deliver, Looks, media, Year