Tag: Marketing

Categories
Local Marketing

Affordable Local Marketing Techniques

Effective local marketing is necessary to expand a business and increase profits. Business owners do not have to spend a ton of money to lead a successful advertising campaign. Internet presence, social media, and print media are all tools that do not cost a lot. With a few easy techniques, local businesses can easily reach hundreds of customers.

The first step is to create a website. The Internet is a very powerful marketing tool and its benefits should not be underestimated. Well-designed websites with high search engine rankings can reach thousands of people. Establishing a presence on the Internet is essential for any company to succeed in today’s technology driven world. Local business marketing should always include targeting potential customers through the Internet. Creating a website is easier and faster than most people think. The key to designing a website that will attract visitors is making it user-friendly. Include essential elements such as services or products offered, pricing, and contact information. A website should be well organized, and people must be able to find what they need easily. Hire a search engine optimization expert, so that customers can easily find it when searching for relevant keywords.

Another aspect of the Internet that can be very useful is social media. In recent years, social media websites have become very popular. Millions of people use them every day. Creating an account is easy and can provide many benefits. It is a great way to get exposure, advertise, and communicate with clients. The page should be updated often with any news or specials, and the comment option should be enabled, so that users can leave valuable feedback.

Print media can also be a successful marketing tool. Contacting local media can put the spotlight on a new or existing business and attract more customers who might not have known about it before. Press releases are another way to reach out to local residents. Another way to take advantage of media outlets is putting an advertisement in newspapers and magazines. Include any details that might get a reader’s attention such as discounts or specials.

The Internet is arguably the best way to promote a business. The number of people that can be reached through social media and a well-designed website is limitless. Contacting small media outlets is a great way to target local residents. Take advantage of local marketing tools that are readily available, create specials, and always remain professional to gain and keep a loyal following for many years to come.

 

If you are interested in local business marketing, be sure to visit http://www.local-marketing.com/.

More Local Marketing Articles

Categories
SMS Marketing

Real-Time Mobile Data, Predictive Decisioning and Marketing Automation Provider Invisible Media Raises $1 Million

New York (PRWEB) May 19, 2015

Invisible Media, the industry’s first real-time mobile data, predictive decisioning and marketing automation platform, has received $ 1 million in seed funding from SMS Marketing Services, a data-driven, multi-channel marketing solutions company that is backed by private equity firm Kinderhook Industries. Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.

“SMS Marketing Services is not only investing in our business, it is also providing access to one of the industry’s largest set of life-event trigger data,” said Michael Della Penna, CEO of Invisible Media. “This data will feed our predictive decisioning engine and enhance our mobile data cloud offering, giving brands a single platform with which they can identify known users and build hyper-relevant, location-aware mobile campaigns that engage these customers as they journey across both digital and physical channels.”

The Invisible Media platform is now generally available and includes:


A mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals captured from a device’s GPS, as well as from Wi-Fi and beacons.
Real-time predictive decisioning with a patent-pending machine learning engine that processes data and device signals in real-time to infer user interests and future purchase intent.
Marketing automation with integrated location-aware messaging support for SMS and Push notifications as well as mobile advertising retargeting. Platform messaging capabilities allow brands to create and present timely, relevant offers to mobile users at their moment of need throughout the customer journey (pre store, in-store and post store visit).
Advanced analytics including audience, campaign and customer journey reporting for a complete picture of customers and their unique paths to purchase.

“Michael, Shamim and Dmitry have created something unique, and we’re excited to partner with them as they bring the platform to a wider audience of brands and marketers,” said Dave Thornbury, CEO of SMS Marketing Services. “The Invisible Media solution is addressing the next big opportunity for marketers – making the most of each and every ‘mobile moment.’ In fact, Forrester analyst Julie Ask recently identified mobile moments as the next battlefield upon which marketers will win, serve and retain customers in a mobile-only world.”

Consumers are quickly learning to operate in a mobile-only world. For marketers, mobile moments are about building the capability to engage and provide contextual value to users at their moment of need. As Forrester Research notes, marketers looking to win here will not only need to rethink the customer journey, but they will have to invest heavily in technology because it “will require massive spending in the tens if not hundreds of millions of dollars to put the infrastructure, technology and processes and organization in place to engage consumers in their mobile moments.” Invisible Media’s cloud-based SaaS platform was built expressly to help marketers make the most of every mobile moment. In doing marketers can create better consumer experiences across digital and physical channels while maximizing the performance and results of their operational and marketing messages.

Invisible Media’s leadership team includes multi-channel marketing communications and CRM veteran Michael Della Penna as CEO; mobile technology and machine learning expert and author of more than 100 patents, Shamim Naqvi, the company’s president/CTO; and ad technology and agency veteran Dmitry Kroshka, its COO.

About Invisible Media

Founded in 2014, Invisible Media is a next generation real-time data, predictive decisioning and marketing automation platform for a mobile-only world. Invisible Media helps leading brands maximize every mobile moment by leveraging the knowledge they have about their customers and prospects to build hyper-relevant, location aware messaging throughout the customer journey in real-time. Invisible Media, Inc. is based in New York. For more information please visit Invisible Media: http://www.invisiblemedia.com

About SMS Marketing Services

SMS Marketing Services works with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven multi-channel marketing solutions. Services include list management, brokerage and fulfillment, instatement marketing, data solutions services and lead generation. SMS’s direct marketing lists includes 240 million US Consumers, over 100 million opt-in email addresses, 168 million landline telephone numbers, 80 million mobile telephone number and thousands of demographic and lifestyle attributes. The popular CustomerConnect360 file includes various life event change data such as new movers, college bound student, expectant mother and more. For more information please visit SMS Marketing Services: http://www.sms-inc.com/

About Kinderhook Industries

Founded in 2003, Kinderhook Industries is a private equity firm with over $ 1.25 billion of committed capital and an investment philosophy based on combining senior management and operating experience in a variety of industries with the financial and investment know-how of private equity professionals. Kinderhook primarily makes control investments in companies in which the firm can achieve significant financial, operational and growth improvements. The firm targets orphaned non-core subsidiaries of corporate parents, existing small capitalization public companies lacking institutional support and management-led recapitalizations of entrepreneur-owned companies. By providing access to capital, strategic advice and an extensive network of relationships, Kinderhook Industries has a history of successfully building privately held firms in partnership with management. For more information please visit: http://www.kinderhook.com







Related SMS Marketing Press Releases

Categories
SEM Marketing

Splash Media Group Complements Social with New Programmatic Marketing Services


Addison, TX (PRWEB) May 12, 2015

Splash Media, a leading provider of social media marketing solutions, announced today it has launched an innovative new marketing service offering hyper-targeting services to B2B and B2C clients, leveraging social media data and expertise to optimize real-time engagement in the digital space.

Sean Clayton, an industry expert, will be heading up this new venture at Splash Media as the Managing Director of Paid Media. “I am excited about the current capabilities of Splash Media. Leveraging real-time social data, with the power of programmatic and our data provider, will create a unique and powerful marketing tool for our clients.”

Splash Media has an unparalleled position of having over 103 million touches in the social media space and, with the addition of programmatic marketing, this allows for a greater understanding of the buyer, the intent and the sales funnel engagement of clients individually, not as a group.

CEO, John Dankovchik said, “Now our clients have the power to leverage precise targeting and profit from their own data. It’s a win- win situation for all the players in a digital advertising world. ”

Based on an April 2015 study from Borrell Associates, experts predict programmatic spending will more than double this year, with figures in the $ 5 billion range. They further predict that by 2019, $ 47 billion of ad spending will be conducted programmatically.

Splash’s new programmatic marketing offering allows them to bring the tech, creative and years of marketing expertise to the forefront in a space where the combination has been lacking.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation) and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.







Find More SEM Marketing Press Releases

Categories
Local Marketing

Latest Local Marketing News

Marketing That Minds Its Own Business
The more that third-party providers clutter the space by trying to get their piece of the action, the less value local promotions have. Mike Milenko Strika, co-founder of BuyMaster – a local marketing app that has been released in the Boston area …
Read more on PYMNTS.com

Mobile, Geo Targeting, Video, Social: How do you use new ad techniques to …
It's called "The New Rules of Local Advertising – Driving Results in a Four-Screen World." Sight, sound, motion and emotion are the strong marketing attributes video offers businesses getting their advertising messages out to local customers. Today …
Read more on WAVE 3

Categories
Virtual Marketing

Virtual Marketing Easy with maps for blogs

The virtual world

business card for blogging is a smart way to success in your online business find. The world lives on the Internet. The virtual world is thriving and is still rising. Billions of people rely on the World Wide Web for the exchange of information, photos, music and more. The virtual world should also be on the planet simple and accessible ground for many entrepreneurs. In fact, the Internet has much over the years that many people living thriving based on it -. Many have also turned into millions

Blogs trade and business card for blogs

Some something as simple as a blog can be a way to gain money. Share blogs, what people have. Although many Internet blogs are personal, there are many people these days, see blogging as a great business opportunity. There are people who use blogs for companies such as fashion, art, cars, games, and various other things. Many companies on the Internet are not centered their own company websites and blogs, so that customers worldwide can follow their work. Business blogs are a key factor that will help your business grow and blog best known.

The need for companies

While blogs are great ways advocating that, in the virtual world tends to give people ask a company “authenticity. Therefore, even if a businessman busy with their customers online, you still need to prove that the business is legitimate, and it can be demonstrated through the use of business cards for blogs.

For more business card uses for blogs

business cards for blogs are another way to promote your blog and blog services offered. Through the use of business cards, people are internet entrepreneurs face to face meetings reliability of its companies and the very existence of the unit of information on the Internet. The exchange of business cards with other business people have blogs and websites will also help grow your business. Giving away business cards to potential business partners and Internet advertising companies that can add income to your blog are also effective applications. Having your own handmade business card is a wonderful key to many business opportunities.

business cards for blogs can be used to access other people who do not use the Internet or not as often as others do. There are people who rely more on what their senses can not perceive the Internet. Many companies have deceived the people, and so there are many who doubt the authenticity of blogs and websites. In fact, seeing the prospects to your site and a blog to encourage people who have not visited your blog people know that your business is to make it real. – What he has not only created an illusory thing to fool people

Move your blog and see what the difference is with business cards. Business cards will help your blog to be known.

Put a blog on the top of the list. Use business cards for blogs right a way!

code

Categories
Online Marketing

10 Revealing Digital Marketing Stats From the Last Week

10 Revealing Digital Marketing Stats From the Last Week
Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over the last week. 1. Chief digital officers are the highest-paid …
Read more on Adweek

Women's Mastermind Maui group to hone online marketing skills
"I launched Women's Mastermind Maui in the summer of 2014 in search of a warm, welcoming and supportive group," shared Danielle Miller, founder of Miller Media. "I'm excited to impart my knowledge through hands-on training. I know it will help these …
Read more on Lahaina News

Digital trends shaping the US marketing landscape
The US digital marketing landscape is a vast, complex and highly competitive place. While it's by no means the only player in the digital and social innovation space, many still look to the US as an indicator of what's coming next. Below I've outlined …
Read more on The Guardian

Marketing Amish-made furniture online
They started their online marketing business in 2003 with just $ 1,000. "We had to make money from the very beginning," Jim Miller said. After a modest success with hand-made mailboxes, they found "this Amish guy who had these lighthouse replicas …
Read more on seattlepi.com

Categories
SMS Marketing

Let SMS marketing work for you affordably

Mobile marketing is truly an efficient way to keep all the customers in our databases up to date with details of any new products or services we have available or even the various specials on offer. Compared to the other aspects/avenues of mobile marketing such as mobile web, Apps, games, QR codes, SMS marketing really stands out from the rest of the pack on account of its versatility. This is also because the other techniques all demand fully featured mobile devices in the leagues of smartphones and tablets. Basic mobile phones are SMS (short message service) enabled and this is all companies need their customers to be to have on their phones to make text marketing happen.

Compared to other media such as TV, radio and print, SMS marketing provides a quick turnaround besides being more personal and targeted. This strategy has become a huge favorite with many SMEs because they now have access to an affordable way to be in contact with their target markets. The costs of sending SMSs are incomparable to the sky-high rates of advertising via print, radio and TV; only very few well-endowed businesses can use these forms of media to reach their markets. Marketing via SMS has proven to be very popular with customers as they feel more valued and they have access to a more reliable way to obtain more info about particular products or services.

Many companies are becoming increasingly confident about the effectiveness of using the SMS marketing strategy because most mobile phones owners keep their devices close on a 24/7/365 basis. For many people the mobile phone is a personal device that helps them to manage their day to day lives and therefore it is only switched off on very few occasions. This means that unless the network is down, marketing messages will be delivered to the intended persons without fail, unlike in the case of radio or television whereby advertisements have to be run a couple of times in the day so as to ensure that as many people as possible have received them. What’s more, these SMSs can also be stored for later review in the event that one is too busy to attend to the message immediately it is received.

There are various ways of making SMS marketing more successful and these generally depend on the platform that you rely on to support the whole operation. However, the catch with this strategy is all about creating a customer database. Some companies work with carriers so as to have access to their database of numbers, while others advertise on different platforms where they supply a short code to which potential customers send a designated keyword. The bottom line is that customers should have opt-in and opt-out options, and this is to ensure that the privacy of the mobile phone user is respected. This provision also helps to curb wayward marketers who have the irritating tendency of constantly flooding customers’ phones with numerous marketing messages.

For more information about SMS marketing please visit http://cms.txt2get.com/

Find More SMS Marketing Articles

Categories
SMS Marketing

Online SMS – Gateway & Marketing

SMS gateway offers a platform which renders sending and receiving of short messages of 160 characters, thereby allowing individuals, organizations, marketing companies to stay connected with friends, employees and potential customers respectively. SMS gateway offers advertisers a great opportunity to interact with consumers by sending unique catch lines and slogans to capture their attention through SMS.

Typically, an SMS gateway provides a system, allowing to and fro movement of text data with or without the use of mobile phones or any such devices. A simple example would be a text message originating from an email. The system has enormous potential which can also be utilized in various applications and systems apart from creating brand identity and brand recall value. Text messages form an integral part of SMS gateway; the only restriction is the length, which is set to 160 characters.

Incidentally the 160 character limit has today become synonymous with twitter’s tweeting demarcation.
No wonder then, SMS marketing has become a rage with advertising companies. It is a relatively new concept as compared to some of the other technology driven techniques. The basic tool is the use of SMS to make a product or service propaganda. This single prong hook makes it a unique merchandising option. The procedure is quite simple. Using the SMS gateway, a simple message is created which highlights a product or a service along with custom logo. Once the template is ready, it is send across to potential customers.
Such a system can be operated from within the organization. If for some reason it is not possible then there are specialized marketing firms who do the needful at nominal charges. However, for the former there are resellers who provide the necessary infrastructure and setup programs.

One of the first groups of entities to make use of SMS marketing was the cellular companies themselves. It was only natural for them to pursue SMS marketing because they had the required technology, customer base and personal information.
The reason for the growing popularity of SMS marketing is the ease of use coupled with other advantages like high response rate and choice of target audience.

But this approach does have its own set of demerits. The limit of 160 characters makes it extremely difficult to capture user attention. This invariably puts a lot of pressure on advertising companies to adopt a more aggressive stance by sending multiple messages, creating a bad image, thereby defeating the whole exercise.

With the advent of online SMS, a web based short message service which enables transfer of short text messages (SMS) to mobile devices, advertisers and internet advertising firms have turned euphoric. Online SMS uses IP or internet protocol to communicate with cell phones and other related devices making it extremely cost effective.

mVaayoo is a trusted name for voice SMS, online SMS in bulk and other mobile value added services SMS gateway and SMS marketing.

Find More SMS Marketing Articles

Categories
SMS Marketing

The SMS Marketing Place in Modern Advertising

For a long while email marketing was many companies’ campaign strategy of choice. It met today’s advert requirements that seek to have a two-way approach to advertisements thus avoiding the monologue model of TV/radio, physical banners, and poster adverts. It also brought about accountability where companies could measure the success of their campaigns based on the responses they received.

Currently however, statistics indicate that email is no longer the preferred mode of communication but rather SMS, IMs (instant messaging), and social media are the in-thing among the teens to upper middle age populace. This is why SMS marketing has come in so strongly and with the resulting success just to prove its viability.

Short message service marketing is based on a model known as mobile marketing. This is so because most people are increasingly shifting from their laptops and PCs to their mobiles to obtain information about products and services. This is also attributed to the way people have acknowledged and absorbed smartphones into their day to day lives. SMS marketing is applicable to people of all age groups considering that the major distribution of people have mobile phones and not necessarily the high-end ones.

A typical scenario of how SMS marketing works is where through other advertisement channels, customers are encouraged to text a particular keyword phrase to a particular number. Once customers do this they receive a response probably with a link that will lead them to the respective webpage of the firm’s website. The response may also contain all the information the customer may need to know about a product or service. Based on the responses the firm obtains, this can also be able to assess the success of SMS campaigns. Texting brings in a more intimate relationship with potential customers and this is one of the major reasons why it is hugely successful, just as social media is.

One thing is for sure though, SMS marketing cannot work on its own. It should be used in conjunction with other marketing strategies and it also needs to be well strategized to be successful. By all means, text marketing should be made as easy as possible. A customer should easily understand the contents of a firm’s reply and better still, be able to access any information, be it telephone numbers, links, or videos, on that reply.

This form of advertising is useable with people of all financial statuses. Today, rarely does anyone go anywhere without a mobile device in hand and so basically anybody and everybody is reachable. Firms looking for SMS advertising services must look for a firm that can provide an efficient SMS marketing software platform, supply rich SMS keywords, and even the necessary SMS campaign management.

 

For more information about SMS marketing, please visit http://www.txt2get.com/ and also visit our blog http://mobile-marketing-txt2get.blogspot.com/

 

Find More SMS Marketing Articles

Categories
Virtual Marketing

Freelance virtual assistant or as part of your internet marketing strategy?

As we explained in our first entry into the articles of outsourcing secrets, your time is valuable. The less time you waste on mundane tasks, the more you can convey to devote your working internet marketing strategy. What is the full value of how much money you are able to set a date. So the question arises: How can we stop wasting time on tasks that do not cost only worth your time



One of the ways you are wasting time? time consuming tasks in the work profitable again by hiring a freelancer. In general, self-employment on a per-job basis. This means that if you have to write something in particular you need to do, as your site a stack of articles or designing a logo for your site, then they should hire for a fixed amount of money . Freelancer tend to work better for some tasks they are unable or for the tasks you want to spend an excessive amount of time
used. hire an assistant

Another one of the virtual outsourcing secrets are virtual assistants. Virtual assistants or secretaries are essentially volunteers online, you’ll probably never have to deal with in person. Some of them are located in the United States and demand higher pay, while others in countries like India and China. Although they work less, they are not native speakers of the language, and this can be problematic.

Volunteers are ideal for coping with everyday tasks like making calls and programming, and usually work on a per hour basis. This allows you to set a VA optimal if you have lots of tasks you need to complete, but you do not want to do it yourself and you believe can be completed relatively quickly.

While there are other ways that you can go to outsource tasks like hiring someone actually, it can take a lot of time and more expensive than they are worth . There are a number of great resources online to do just that, and the best thing you can do to help you in your outsourcing efforts, it is a little
time to spend time researching the best option for you.
Click here:

http://RenegadeSuccess.com

Devon Brown (aka “The Renegade Success”) is one of the most talented young and successful coaches in the mlm & amp speakers; amp; amp; Home business arena. His powerful information is helping home business entrepreneurs finally achieve the success they deserve and desire. Learn more about Devon and take advantage of its success Start Business Tips by visiting: http://RenegadeSuccess.com

Virtual Marketing href=”http://virtualfuzion.com/category/virtual-marketing/”>