Tag: Marketing

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Internet Marketing

Step shoemakers in e- Marketing

Cobblers step in e Marketing
Gaining a foothold in the European market of € 28000000000 retail footwear and Jaimie Jacobs uses the high-end Internet marketing clients depend reach. Less than half of one percent of French consumers have a pair of shoes worth more than & amp; amp; nbsp purchased …
Read more at Politico


Top 5 Online Marketing advice for start-ups
Also still too many people still hope to receive fast cash in exchange for a minimum effort, but times are changing online marketing continues to evolve. Many aspiring online entrepreneurs expect them simply to bombard their social media pages and …
Read more at Pulse


Making money with the help of Internet Marketing
There are so many people now use the Internet. Each day the number of people using the Internet grows. Some people can not live without Internet are no longer alive, which is why people with their friends to join all the time.

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Mobile Marketing

Mobile Marketing

For any business owner or entrepreneur, a part of investment has to be allotted to one aspect of business – advertising, that is. Without advertising one’s product or service is like watching a pot that never boils, because it has never lit in the first place. One has to be known by its prospected clients before a business can truly be considered successful and thriving. Because of such importance, various alternatives in marketing strategies are being explored nowadays. One of the most effective of which is Mobile Ads.

In today’s technology, the requirements of mobile advertising are just laid out in advertisers’ grasp, only to be strategically utilized. The gadgets, like laptops, mobile phones, handheld devices are ready for data connection and are currently being used by mobile users. The networks or wireless service providers offers various services, both voice and data connection purposes. Media and entertainment geniuses have to be taken advantage in building brand awareness through photos, wall papers and ringtones, which are easily and widely transferred from one person to another, creating a viral marketing effect. The consumer basic practices and standards can now be easily profiled using the internet networking sites, like Facebook, Tweeter, Multiply and Friendster. All of which combined can actually provide more than enough ideas for entrepreneurs to sell what they have in store for their consumers.

Mobile Ads guarantees satisfaction for both consumers and sellers with these advantages at hand:

Real-time Service

Transfer of message from one advertiser to its target recipients can happen in just few seconds. Aggressive for the sellers’ point of view, but not as pushy and invading on the part of the consumers.

Reliability beyond distance

Thanks to digital transmission, the guaranty that the mobile user can receive the message is high, no matter how far the recipient is, as long as he or she is connected in a wireless network, of course.

Mobility

As evident from the strategy’s name, anywhere and anytime, the consumer can receive the ads in his or her very own hands.

Cost-Effective

Per SMS message charge (which may range in cents depending on the network operator’s charge) is much lower compared to voice calls or data connectivity charge when accessing the internet. As volume increases, the prices drops as well.

Efficiency

Since it is easier to respond via text, the consumers can take action faster.

Personalization

As mentioned a while ago, the social networking sites nowadays expose the kinds of trend which are hot for specific types of consumers. Creating a pattern designed for these profiles can actually make greater impact and better impression of a brand. This shall make a client feel more special and exclusive, keeping a closer and fruitful business relationship.

The more marketing strategy, the merrier!

Mobile Marketing is not competing with other forms of advertising. In fact, it can work well in parallel with media, TV, press and radio advertising. Mutual benefits are enjoyed.

The Virus Effect

One can hardly forward a call unless being referred to. And email isnot as easy to access and resend compared to an SMS ad. But this does not mean spamming every prospected buyer. Through mobile ads, one message can go a long way in different networks of people, leaving a mark in every phone it hops into.

Are you looking for more information regarding mobile ads? Visit www.ad4text.com today!

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Virtual Marketing

A New Network Marketing Opportunity – The Virtual Cell Phone Store

A new network marketing opportunity has popped up in the past few months. T-Mobile, Sprint and a company called Liberty International have teamed up to create what best can be called a virtual cell phone store. It has the same kind of access to phones, accessories and wireless service plans as the traditional retailers, but it requires no investment, rent to pay, employees to hire or inventory to stock. All transactions are done solely online and income is derived by earning commissions on phones and service plans. Residual income is paid on the sales from customer purchases and the point values associated with them in your entire organization.

The cell phone industry is very lucrative. It is also highly competitive. This is why some companies like the ones mentioned above are coming up with some pretty imaginative approaches to attracting customers. They have found that they can turn a customer base into an independent representative sales force.

This business opportunity works like this: If you sign up for one of their wireless service plans and refer three people to the same plan, you will get your cell phone bill for free. This enables you to start running your business and earning money.

A cell phone franchise costs thousands of dollars to open. Few can afford that kind of an investment. There is another alternative, however. The virtual cell phone store is a new network marketing opportunity that may prove to be one of the best ones yet to come down the pike in years.

 

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Related Virtual Marketing Articles

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Local Marketing

Latest Local Marketing News

Viber dials up US marketing efforts
“The US has been one of our top performing markets for some time, so we're looking forward to implementing local marketing strategies with Scott at the helm to further drive this success,” added Hardy. Nelson added: “Our new agency partners are known …
Read more on The Drum

Village Bakery keeps focus on renewable energy, caters to local … everything
The business incubator went on to help with packaging, labeling, presentation, communication and marketing. Opening the Village Bakery was a sort of graduation for Hughes from the incubator. The response from the community is overwhelmingly positive …
Read more on Athens Messenger (registration)

Brevard arts, cultural groups get marketing aid
More than two dozen Brevard County arts and cultural organizations and events will be sharing $ 345,000 in marketing help under a plan approved Wednesday by the Brevard County Tourist Development Council. The money comes from the county's 5 …
Read more on Florida Today

Categories
Virtual Marketing

Can Someone Start an Internet Marketing Business With Virtually No Money?

People sometimes ask if it’s possible to start an Internet marketing business with virtually no money. This question is very difficult to tackle because a person with a lot of technical ability can certainly start an Internet marketing business without having to spend a lot of money. On the other hand somebody who is just getting started and has no technical background will probably need to invest some money on tools and resources that can help them figure out what they need to do. So depending on your personal situation you may or may not be able to start an Internet marketing business with no money.

Let’s be realistic about the situation. If you’re somebody who doesn’t really have a whole lot of money does it really make sense to start a business right now? The obvious answer is yes, now is a great time to start a business because that could potentially help you earn more money. But what that ignores is the fact that while you’re trying to make money online you have bills to pay. Unless you have an alternative source of income things are going to become very stressful for you. If you do not have a technical background you may be tempted to try to learn everything yourself in an effort to save money. While this isn’t necessarily a bad idea it can certainly lead to a lot of frustration and anger if you’re trying desperately to make money on the Internet and need to spend hours of your time learning arcane technical details that are very difficult to master in a short amount of time.

Here’s the bottom line: you can make money with an Internet marketing business with virtually no money upfront. But the hidden truth is that you need to know how to do a lot of things yourself.

—
Steve Brite invites you to visit his personal website by clicking here.

Categories
SEM Marketing

What Search Engine Marketing – SEM?

organic search engine marketing includes the search list and paid search ads. With a comprehensive search engine marketing strategy is important if you want to maximize your online marketing budget.

1 Search Engine Optimization (SEO) – is a process that helps your site rank as high as possible in search engines. With 90% of all Internet users through a search engine to find information and placement must be an important part of your online marketing strategy

2 Pay- Per-Click (PPC) – to place ads on your site with Google or Yahoo. They offer the amount you pay per click. The more you bet, the higher your ad in the search results will be displayed. Google AdWords is an additional factor where your ads rank that implements the relevance or importance on the basis that Google places on your site, which is very difficult to manage.

3. Pay for Inclusion (PFI) – In addition to the engines, such as Google, Yahoo and MSN search web search, there are several directories. These directories are human edited general or on a particular subject. You can free listings in some online directories like DMOZ but most directories to load a list now. Super Pages version is an example of a PFI directory. Another example of an exclusive Yahoo Directory directory.

All SEM campaigns should start with a strategic review of SEM opportunities based on return on investment (ROI). You need to assess how much each lead is worth for each keyword and determine which SEM tools to get the best return on investment for printing.

You can also decide how vs internally Want to work as part of an expert. A qualified expert will typically produce better and faster results but the high cost, return on investment to destroy. Often it is best to work with a team of experts, skilled in the art to develop the strategy and internal staff to perform implementation and ongoing management.


1 SEO Company India. 2 Warranty
SEO Services. 3 Search Engine Optimization Company

Categories
Local Marketing

Local digitial analytics, marketing company inks two new contracts

Local digitial analytics, marketing company inks two new contracts
Nashville-based Merging Global Technologies has inked two new contracts, one with local liability insurance company Get Insured 24/7 and one with Swedish IT company TeamLink International AB. The web analytics and digital marketing company was …
Read more on Nashville Post (subscription) (blog)

Business Mixer Tonight With Guest Kalynn Amadio In Pleasantville
Kalynn Amadio, Host of ACT LOCAL Marketing for Small Business will be the featured speaker at the Live.Love.Own business networking mixer on Wednesday, July 15, 2015 at Wood & Fire 59 Marble Avenue in Pleasantville. According to Bloomberg, 4 out of …
Read more on HamletHub (press release) (registration) (blog)

Three Ways To Win With Mobile Wallets
Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but gradual adoption in the United States, but they are poised to become a huge part of digital marketing moving forward.
Read more on Marketing Land

Categories
Marketing

Vector Marketing

Vector Marketing is a subsidiary of ALCAS Corporation and markets the cutlery products in North America. The company’s sales have increased at 5% but the management is convinced the performance is below par and there is a need to improve the existing marketing strategy or even adopt a different marketing strategy. Some of the issues available include adopting e-commerce, the emphasis to be put on international marketing and domestic marketing and whether to expand the product line. This work will offer an in-depth analysis of the Vector Company and offer recommendations in increasing the volume of the sales. It is also worth noting that this case study will also refer to its competitors and their marketing strategies.

Background

Alcas corporation is the parent company to CUTCO Cutlery Corporation, Vector marketing, CUTCO International Inc and KA-BAR knives. As a subsidiary of the ALCAS Corporation, Vector marketing is charged with the responsibilities of selling the cutlery products in North America. Currently Michael Lancellot is the CEO of Vector Sales North America while Erick Chairman is the Chief executive officer of ALCAS Corporation. The corporation is also doing fine and this is evident from the record sales being registered. However, with a record increase of only 5% Michael Lancellot is convinced that some measures needs to be taken to increase the sales.

The CUTCO international sells the cutlery in the international markets in Australia, Costa Rica, Germany, Korea and Puerto Rico. On the other hand, CUTCO Cutlery is in charge of the manufacturing the cutlery.  The final subsidiary, the KA-BAR knives deals with sport and utility knives.

Currently, the ALCAS Corporation sells its products directly to its customers. However in 1940s to 1970 the company used small and independent distributors. In 1985 the company acquired Vector Marketing Corporation which had a wide distributorship network. The Vector Marketing uses independent contractors in selling the cutlery items and who are paid on commission basis. These representatives are students who are recruited during the school vacation. But there is a need to increase the sales volume and this leads to the evaluation of the direct selling method.

Strengths and weaknesses

The cutlery products are manufactured exclusively by ALCAS Corporation and have been successful in eliminating the outsourcing the production of components. This has been instrumental in ensuring that the quality of its products is maintained. Although ALCAS Corporation has a broad product line it has managed to ensure its product meet excellent quality standards. For instance, CUTCO cutlery is recognized for its quality products such as wedge-lock handle and Double-D knife blade grind. The wedge lock is ergonomically designed and is comfortable to handle. Similarly, the Double-D knife has enhanced features that make it comfortable to use. Indeed, Anderson (2005) argues that the customer value proposition should have characteristics such as good quality of products, a broad product line and innovative product. Vector Marketing lives to this proposition and is able to depend on referrals due to high quality of its products. The company maintains a good relationship with its customers and this is illustrated by the product-replacement system where defective cutlery items are exchanged at no cost to the customer. This is one strategic option besides the customer intimacy (Bijmont & Tammo, 1996).

The Alcas Corporation made a wise decision by acquiring Vector Marketing Canada which at the time was the biggest independent distributor. This move was helpful in accelerating its international expansion pace. With the unsuccessful Vector marketing approach in North Korea the company changed its recruitment approach which increased the sales. The decision to create CUTCO international to deal with the international markets was also another important decision. Global strategies involve creating global associations in order to obtain scale of economies (Cooper, 2000). Such strategies also enable businesses to enjoy the national incentives while accessing cheap labour and materials (Day & Wensley, 1983). This could explain a huge contribution of Vector marketing to the total revenue to ALCAS Corporation.

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Categories
Local Marketing

Benefits of Local Internet Marketing

Before moving on to understand the benefits of local internet marketing, let us first understand what it really means. Web marketing that is targeted through the use of tools such as Google Maps, Social Networking Websites and Web directories typically helps achieve local promotional goals. It is more relevant for businesses that wish to grow within the realms of geographical boundaries with the help of the internet.

Why must I focus on a Local market when I reach the World?

Believe it or not, in the long run you may realize that is a lot simpler to focus your website on your local business and drive a targeted traffic towards your website and physical stores as against developing pages that are targeted to a larger and more generic audience around the world with a much lower rate of conversion.

How does this benefit my Business?

The primary benefit of local internet promotions is simply acquiring targeting traffic that is more likely to convert into functional sources of profitability as against those which are located in different parts of the world. For Example, if you have a store in Vancouver, and your website undergoes an internet marketing Vancouver specific campaign it is more likely that a potential customer from the city is going to avail your product or service than someone who accesses your website from Toronto.

It has already been established that local online marketing is relatively cost-effective, simpler to execute and more effective in terms of conversions.

The fact that one needs to be less aggressive when it comes to local web marketing also means that it is going to cost you a lot less. Your SEO strategies can get a lot less complicated thus giving a higher return on investment.
 
Similarly, when you are implementing a local internet marketing strategy it is obvious that you are also competing with few people. There will be few people who focus on keywords such as ‘Quebec Hair Dressers’ in comparison to just ‘Hair Dressers’. Penetrating through the location specific set of keywords to enhance your over all search engine rankings becomes a lot easier especially if your business hails in smaller towns.
 
One may see a drawback in the fact that you are reaching out to a much smaller audience, but at the same time you are reaching out to an audience that is more likely to render your services than others.

Though local web promotions may seem like a less ambitious project at the beginning, you will soon realize that it has more benefits to offer than one can imagine. It is definitely a highly recommend exercise to drive more quality traffic to your website.

Ivory Shore expert team will assist you in optimizing your ROI by customizing Internet Marketing Vancouver strategy and solutions that are relevant to your business.

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Internet Marketing

Internet Marketing Mentor

Take a good look at the top performers in the world today. Think of professional athletes, great leaders of time, movie stars and successful entrepreneurs. What they all have in common? Some ambition and drive obviously probably a kind of special skills. You can also make sure they have a sort of coach or mentor to help them on their path should be.

The benefits of a good coach or mentor for each job, there are many. They will hold you accountable, they motivate you and it can include providing advice to put things in perspective or sometimes. It is easy to lose sight of your goals, whether you’re in the middle of a hurtle. A coach or mentor is an external source of experience and perspective. A coach has “been there and done that.”

There are other benefits, mentoring and coaching. The biggest advantage is not yet spoken, their ability to teach what they know or have learned. Knowledge can make all the difference for a person trying to reach a certain goal.

Internet Marketing is no different than any other pursuit, and with a coach or mentor is the key to online success. You can get advice from a trainer whole wealth of knowledge in a very short time. A great coach will share their secrets of success, but more importantly, they can help you understand the pitfalls they had made to avoid stampede. Sure, you could learn on your own about internet marketing – but if you want the success of the Internet accelerated a coach is recommended. At least, you should take a course or a seminar of such experienced person.

How to choose the right coach / course? It is simple – in search of someone who has achieved what you want. If you want something in this article, please let it be advice. If a person parking a internet marketing course or service, and they have not achieved the desired results -. No time to waste with you

99.9% of the time, Internet marketing is to make money. If you want a big house, luxury cars and a brilliant office – then you need someone with everything to find it for you. Even better would be someone who comes to Internet marketing to find it all. There are many rich and successful there, but you have a person who would find this way on the same path that you must take.

You can save a lot of time with so-called gurus, e-books and seminars by people who know nothing to lose on Internet marketing. Take your time and do your research, do not be afraid to ask potential speakers or trainers, their credentials either. If you find the time to someone who has achieved what you want, you are much closer to your own goal. If you are looking hard enough to find the perfect person to guide you to your internet marketing goals.


Brad Gosse is a co-founder Biz 519. Brad is a webmaster turned business owner. He started creating websites for other people in 1996 and it quickly became clear that better mind its own websites, revenue models had built into it, was. Now he owns several companies online and offline as well as commercial real estate. He takes and chooses some tips for selecting concerts each year to help others. Learn more about Brad HERE

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