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SMS Marketing

5 Tips for Killer SMS Marketing

5 Tips for Killer SMS Marketing
With so many options, small business owners may not know where to begin their mobile marketing efforts. SMS marketing can be a great first step for those looking to expand to mobile. Not only is it affordable, but it's extremely effective when you …
Read more on Small Business Trends

Mobile Industry on the Move August 15
An effort that it hopes will offset declining revenues in an increasingly saturated smart phone market, HTC's realignment strategy will cost 2,000 employees their jobs, according to a company statement. This is only one effort in the smart phone …
Read more on Mobile Enterprise

XpressBuy Announces Integration With Four New E-Commerce Platforms
“Unlike most Buy Button technology available today, XpressBuy is the 'Open Choice' for marketers seeking to include a Buy Button across a wide range of platforms — including mobile ads, content sites, social media, catalogs, messaging, email and SMS,” …
Read more on Marketing Land

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Marketing

How to write a killer marketing plan

How to write a killer marketing plan
“A marketing plan is meant to accomplish a measurable result to solve a specific issue,” says Michael Denning, professor of practice at the W.P. Carey School of Business at Arizona State University. “It could be to create awareness in a market, to …
Read more on Chicago Tribune

Industry Jobs Available: FINIS Seeking Marketing Coordinators
LIVERMORE – FINIS is seeking a marketing coordinator responsible for public relations initiatives for FINIS Inc. A primary focus of this position is to create, manage, and implement PR campaigns with the goal of enriching FINIS's position in the public …
Read more on Swimming World Magazine