It is not a surprising fact how most people who are now in the age bracket ranging from 18 up to 34 are the ones who grew up with online technology as a big part of their lives. Because of this undeniable fact, it is also undeniable this age group will be more interested in and responsive to mobile marketing. Furthermore, mobile marketing appears to be more effective for them because of the fact they are not accustomed to receiving news and other information the traditional way – which is through newspapers or any other traditional media.
And because of this rapid boom in mobile marketing campaigns, the most affected industry is the traditional media, particularly the major newspapers. As a matter of fact, just recently, a major newspaper company which has been running for almost 100 years has called it quits because they admitted to losing to the cheaper and more accessible advertising medium brought about by these mobile technologies.
Mobile campaigns are also competing on par with the internet when it comes to marketing a particular product or service. History has shown over the last few years the internet is a powerful tool for anyone who wants to distribute a message and the transition to web access on mobile devices will be more powerful than ever. Recent case studies have shown how those people who read advertisements through their mobile phone more often than not purchase the product, compared to those who come across offers via email. Many times people using a mobile device are en route with intent to purchase and simply look for the closest local vendors and decide where to shop. Having a closer look at the purchase intent of a group of people will more or less speak about the overall voice of the public about something; and when they studied the purchase intent of the different age groups comparing online marketing and strategies designed for mobile devices, the results are clear.
For instance, when the purchase intent of those who were between 18 to 24 years was measured, mobile marketing was more favoured by 9.1 times as compared to email or other media. In addition, people who were between 35 and 44 years also favoured the convenience of mobile by as much as 8.9 times. Not to mention, even those people who are already above the age of 44 also prefer mobile campaigns by 5.1 times compared to the internet. This shows how a campaign done with technology and mobile marketing is considered by a lot of people to be more influential, persuasive, and interesting to be able to get their attention.
No other strategy can reach so many people across all demographics as the use of mobile marketing. Cell phones are a permanent industry and more people world wide will own smart phones with great capabilities. Even now the latest devices can stream movies so phones are not just for talking any more. Small business now has the equalizer with competition by using mobile marketing no matter the size of the company.
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