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SMS Marketing

Online SMS – Gateway & Marketing

SMS gateway offers a platform which renders sending and receiving of short messages of 160 characters, thereby allowing individuals, organizations, marketing companies to stay connected with friends, employees and potential customers respectively. SMS gateway offers advertisers a great opportunity to interact with consumers by sending unique catch lines and slogans to capture their attention through SMS.

Typically, an SMS gateway provides a system, allowing to and fro movement of text data with or without the use of mobile phones or any such devices. A simple example would be a text message originating from an email. The system has enormous potential which can also be utilized in various applications and systems apart from creating brand identity and brand recall value. Text messages form an integral part of SMS gateway; the only restriction is the length, which is set to 160 characters.

Incidentally the 160 character limit has today become synonymous with twitter’s tweeting demarcation.
No wonder then, SMS marketing has become a rage with advertising companies. It is a relatively new concept as compared to some of the other technology driven techniques. The basic tool is the use of SMS to make a product or service propaganda. This single prong hook makes it a unique merchandising option. The procedure is quite simple. Using the SMS gateway, a simple message is created which highlights a product or a service along with custom logo. Once the template is ready, it is send across to potential customers.
Such a system can be operated from within the organization. If for some reason it is not possible then there are specialized marketing firms who do the needful at nominal charges. However, for the former there are resellers who provide the necessary infrastructure and setup programs.

One of the first groups of entities to make use of SMS marketing was the cellular companies themselves. It was only natural for them to pursue SMS marketing because they had the required technology, customer base and personal information.
The reason for the growing popularity of SMS marketing is the ease of use coupled with other advantages like high response rate and choice of target audience.

But this approach does have its own set of demerits. The limit of 160 characters makes it extremely difficult to capture user attention. This invariably puts a lot of pressure on advertising companies to adopt a more aggressive stance by sending multiple messages, creating a bad image, thereby defeating the whole exercise.

With the advent of online SMS, a web based short message service which enables transfer of short text messages (SMS) to mobile devices, advertisers and internet advertising firms have turned euphoric. Online SMS uses IP or internet protocol to communicate with cell phones and other related devices making it extremely cost effective.

mVaayoo is a trusted name for voice SMS, online SMS in bulk and other mobile value added services SMS gateway and SMS marketing.

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SMS Marketing

Boost SMS marketing through SMS gateway service

SMS marketing is the order of the day as it is being viewed as the most effective, quick and affordable form of advertising for your products and services. Mobile marketing consists of a variety of SMS solutions which can help marketers give a boost to their business. To be quick is the sole aim of any business and SMS gateway provider helps you with this aspect. Times have changed a lot, gone are the days when marketers used to search for communication channels and even if they would find one, it would be a really expensive one. Now with a variety of SMS solutions available, sending promotional messages has become simpler and easier. With the help of SMS gateway services, SMS voting applications can also be accessed. This is being adopted by businesses to get audience’s feedback and opinion on any particular product or service. SMS marketing can actually boost a business and when the services are offered through SMS gateway provider, it becomes much wider in approach.

The SMS gateway provider looks out for alternative routes to send a promotional message despite heavy traffic in the network. Usually it has been found that SMS solutions tend to become ineffective with highly congested network. However, with some smart moves at that time, things can be changed for the positive. While working with SMS marketing techniques, the marketer needs to be very careful about the kind of solution being used depending on the company’s requirement. SMS voting application is one of the most effective marketing techniques used by marketers as it helps them know what the audience feels about the company’s products or services. A lot of TV channels make use of the SMS voting application to get the viewer’s opinion and votes regarding certain quizzes or contestants on a reality show. In SMS marketing, there are a variety of SMS solutions which can be used by the business to make the most of their marketing in terms of higher sales and profits.

Marketers can choose from various SMS solutions and give an additional boost to their business and when the entire process goes through an SMS gateway provider, it becomes more effective and easily accessible by the target audience. SMS marketing is one of the most widely practiced marketing techniques today and with its immense advantages, a number of marketers have made the most of it. As a marketer, we look for the cheap and best marketing practices and with so many SMS solutions, success is assured.

Mvaayoo is a trusted name for voice SMS in India and other mobile value added services like SMS Gateway and Virtual Mobile Number services.

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SMS Marketing

SMS Gateway Marketing

Now think about a large corporation where you have never purchased anything before, and every Saturday AM they send you an unasked for (basically spam) SMS. I get 5 – 10 such spam messages every week in Thailand, and they are quite bothersome, and quite unremarkable, except that I am now holding a grievance against the company that sent me to spam text message.

They also give me no way to unsubscribe. It’s rather troublesome to unsubscribe to something I never subscribed to in the first place. It is a complete waste of both my time, that company’s time, and also a complete waste of their marketing budget. Text message commerce is therefore getting a bad rap thanks to shifty and uneducated marketing techniques.

Most smaller companies (and quite a few of the larger ones) are quite uneager to even think about finding an SMS Gateway and use it as a marketing tool for their brand due to the above mentioned, popular opinion that one must be an unscrupulous spammer to even try it.

The good news is that there are well-founded ways to use this marketing avenue that can be wholesome to both company and client. It starts with when the clientele opts-in (subscribes) of his or her own free will, and the business makes it just as easy for the consumer to opt-out (unsubscribe). This works well for both parties.

The consumer gets coupons, promotions and special deals when they opt-in. The business concern rewards (and makes continued sales) to the customer in return. If the client no longer wishes to receive news, they can opt-out just as easily as they joined up.

Here is an exemplification of how it can work. Let’s say you own a sushi restaurant. You put flyers or “table tents” (those small triangular cardboard things) on all your tables. It says “Text ‘SUSHI’ to 12345 for a 10% discount on your meal”. At the bottom of the notice, put some smaller print that says “send keyword ‘STOP SUSHI’ to unsubscribe at anytime. This is how a customer can opt-out.

The customer sends the initial text and they automatically get a reply that says “Your SUSHI 10% discount code is 56789. Please show this when paying your bill to redeem”.

Before long this restaurant has collected hundreds of customers’ mobile phone numbers. The next time the entrepreneur or owner is having a slow day, they can send out a text to all these numbers at once, and offer free drinks or deserts, or any other type of promotion, and in a jiffy start to see clientele walking through the door.

The customers get notified of good deals, promotions and coupons. The business owner just turned a slow day into a busy day. Text message (sms) marketing can be beneficial to all, but only if it is conducted in a professional manner so it is a win-win for all.

To learn more about getting an SMS gateway for bulk text message marketing in Thailand, please visit http://www.mobilehelpers.com/bangkok