Media Buyers' Mobile Cheat Sheet
Incentivized versus non-incentivized traffic – App download campaigns represent a significant chunk of the mobile marketing ecosystem. Typically measured on a cost-per-install (CPI) basis, advertisers only pay when a consumer installs their app. But …
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3 smart mobile marketing trends to watch
As stakeholders in the advertising and marketing sectors reorient their strategies to the new mobile-first reality, it's crucial for them to keep an eye on the most impactful trends in the mobile space… or else they risk dropping their dollars (and …
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