Tag: Boost

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SMS Marketing

Boost SMS marketing through SMS gateway service

SMS marketing is the order of the day as it is being viewed as the most effective, quick and affordable form of advertising for your products and services. Mobile marketing consists of a variety of SMS solutions which can help marketers give a boost to their business. To be quick is the sole aim of any business and SMS gateway provider helps you with this aspect. Times have changed a lot, gone are the days when marketers used to search for communication channels and even if they would find one, it would be a really expensive one. Now with a variety of SMS solutions available, sending promotional messages has become simpler and easier. With the help of SMS gateway services, SMS voting applications can also be accessed. This is being adopted by businesses to get audience’s feedback and opinion on any particular product or service. SMS marketing can actually boost a business and when the services are offered through SMS gateway provider, it becomes much wider in approach.

The SMS gateway provider looks out for alternative routes to send a promotional message despite heavy traffic in the network. Usually it has been found that SMS solutions tend to become ineffective with highly congested network. However, with some smart moves at that time, things can be changed for the positive. While working with SMS marketing techniques, the marketer needs to be very careful about the kind of solution being used depending on the company’s requirement. SMS voting application is one of the most effective marketing techniques used by marketers as it helps them know what the audience feels about the company’s products or services. A lot of TV channels make use of the SMS voting application to get the viewer’s opinion and votes regarding certain quizzes or contestants on a reality show. In SMS marketing, there are a variety of SMS solutions which can be used by the business to make the most of their marketing in terms of higher sales and profits.

Marketers can choose from various SMS solutions and give an additional boost to their business and when the entire process goes through an SMS gateway provider, it becomes more effective and easily accessible by the target audience. SMS marketing is one of the most widely practiced marketing techniques today and with its immense advantages, a number of marketers have made the most of it. As a marketer, we look for the cheap and best marketing practices and with so many SMS solutions, success is assured.

Mvaayoo is a trusted name for voice SMS in India and other mobile value added services like SMS Gateway and Virtual Mobile Number services.

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SEM Marketing

PPC & SEM Solutions Driven by Cognitive Science & Experiment Design: A New Search Marketing Paradigm to Boost ROAS & the Persuasion Magnitude of Online Marketing Appeal


(PRWEB) October 03, 2014

PPC, SEO, Social Media, and Email Marketing Solution Technical Guides driven by cognitive science and experiment design is able to provide effective cross-reference points to validate the campaign performance by experimented treatments on both macro and micro levels. In addition, Thincr’s researches found that: (1) PPC (Pay Per Click) enables web marketers to zoom in on the most significant variables in their experiment designs to gauge the effectiveness of their campaign treatments, thus raising their ROAS (Return On Ad Spend); (2) the injection of persuasion tactics into the campaign treatments allows them to accelerate the conversion process. As very few researches or technical sources have tapped into the development of search marketing solutions from the perspectives of cognitive science and experiment design, Thincr LLC would like to share its research findings in its Search Engine Marketing Books by digital format as follows:

PPC book, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition, is written to enable internet marketers to improve their profitability and ROAS while leveraging Quality Score, CTR (Click-Through Rate), conversion rate, traffic quality, and extend the customer reach of their PPC / AdWords Campaign. In addition, this Pay Per Click book also demonstrates the techniques to facilitate positive attitude change toward the target products or brands while propelling conversion strength, rebuilding a brand image or reinforcing a positive one. Furthermore, it will also show content providers the top tips to monetize their content through AdSense. Highlights of this paid search book are listed as follows:

Cognitive ad creative writing techniques featuring Cognitive Dissonance Theory by Leon Festinger, A-B-X model by Theodore M. Newcomb, and Hierarchy of Needs by Abraham Maslow.
The deployment of placement-targeting to enhance contextual targeting, featuring Standard Placement Targeting and MRI Placement-targeting by Site.
Persuasive ad writing tactics through the creation of engaging ad copy physique, the attack on visitors’ cognition, the strategic use of popular keywords with the alternative offers, the implementation of I-Can’t-Wait ad copy, and the adoption of ad parameters to update ads.
The demonstration of using BCG Matrix to analyze the landscape of competition and develop an effective marketing appeal to stay competitive while maintaining profitable and facilitating a positive attitude change toward the target product by Spiral of Silence Theory and the illustration of the tactics to enhance online marketing campaign through agenda setting.
The Illustration and example of how to apply Pearson’s Product Moments & Spearman Rank Correlation Coefficient in an experiment design to identify the marketing elements that are able to provide the most significant positive impact on customers’ attitude change toward a defined conversion.
Strategic keyword generation featuring critical topics on development of Seed Keyword List (SKL), the development of cognitively transferred terms, the analysis of the search query reports and meta tags of competitors’ websites, the techniques for generating long-tail keywords, the deployment of tactical keyword grouping and so many more.
The illustration of 20 top tips for strategic bidding and tips for tactical organic and paid listing arbitration to reduce campaign cost.
The Illustration of conversion attribution model and its application by example, and the adoption of view-assist and view-through to identify the latent conversion contributors for effective marketing resource allocation.
Google Instant’s impact on paid search featuring the tactics for the implementation of geo-modifier and the techniques for strategic alignment with Google Instant to increase CTR (Click-Through Rate) on ads, as well as their conversion rates.
Techniques for maneuvering language mode, removing major landing page barriers and constructing effective USP, offer, and credibility elements to leverage conversion rate.
Techniques for facilitating a positive and persuasive setting for content consumption while providing landing page optimization tips for lead generation and landing page real estate planning, as well as element allocation.
Implementation of Google Web Optimizer (GWO) and the interpretation of Combination and Page Section Report to: (1) learn how different page element variations perform on a page section and identify how a particular page section affects the test results in terms of relevance rating; (2) identify the combination of page elements that is most likely to produce a significant improvement on conversion rate.
Proven tactics for building an AdSense oriented site through: (1) the adoption of a matching theme and effective page real estate management; (2) the analysis on the nature of different ad units and the illustration of the high-performing spots on a webpage to place these ad units.
Furthermore, the studies in the book of Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition are going to reveal the secrets about how to extend the practice of strategic PPC in an online job search process to help the readers land their dream jobs. The highlights of Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition won’t just stop here. Please see the attachment on the right for so much more.

Based on web developing, content, and interpersonal perspectives, the book, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance, is written to enable web marketing practitioners to: (1) enhance ranking competency on SERP (Search Engine Results Page); (2) monetize content; (3) facilitate business localization to capitalize local business opportunities; and (4) expand customer base and extend content reach while increasing their lead retention rates. Highlights of this integrated search marketing book are listed as follows:

Systems to build up a Facebook empire and expand Facebook fan base, featuring: (1) the techniques for deploying speakers in the leading and supporting roles; (2) tactics for expanding fan base via implicit and explicit, as well as external heterogeneous and homogeneous FB fan groups.
SEO server-side optimization featuring: (1) must-have tactics for Improving site performance to gain better SERP (Search Engine Results Page) ranking; (2) domain name optimization; (3) technical procedure for the adoption of 301 redirect to retain SEO metrics; (4) implementation of XML site map and Google Sitemap for better site indexing; (5) configuration of robot.txt to increase site relevancy; (6) web programming techniques to facilitate a fast and secured user experience; (7) strategic content categorization; (8) proper configuration of ViewState in a web application; (9) the practice of Exception Handling and the adoption of custom 404 page to increase visitor’s retention rate; (10) the use of SSI for content syndication; and (11) tactical construction of a self-supported hub of authority.
An SEO walk-thru to avoid duplicate content by: (1) the deployment of harsh symbol and canonical URL; (2) the configuration of Google’s parameters handling; and (3) the adoption of Google preferred domain in Google Webmaster Tools.
The techniques for strategic Internal link placement based on the notion of page segmentation and optimization of structured markup with a keyword-oriented USP to produce a distinguished organic listing while implementing a keyword-oriented facet navigation to produce an effective search process.
SEO off-page optimization featuring: (1) the tactics to increase link popularity and link reputation through the deployment of keyword-oriented page elements and strategic link building; (2) the methods to leverage link popularity through the collaboration with PPC / AdWords campaign; (3) strategic deployment of micro-site to leverage link popularity and link reputation; (4) tips to retain link juice when providing an outbound link; and (5) tactics to increase SERP (Search Engine Results Page) dominance by taking advantage of brand keyword queries.
SEO on-page optimization featuring: (1) strategic implementation of keyword density and proximity; (2) internal link optimization and building strategy; (3) tactics to increase content / code ratio; and (4) SEO content management through CMS (content management system).
Permission-based content email campaign featuring: (1) the tips for strategic content creation and management; (2) email real estate optimization and management; (3) subscribe and unsubscribe management to increase retention and recovery rate; (4) the practice of bounce management to facilitate valid content delivery; (5) tactics for increasing email delivery rate; and (6) the tips for the examination of email program partners and the maintenance of email list to ensure quality email leads.

Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is able to offer readers so much more. Please see the attachment on the right for more highlights on top-performing tactics in SEO, Facebook, Social Media, and Email Marketing.

Thincr LLC is confident that these two books, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition and Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance, will make a huge difference in the success of an online business based on today’s model of digital marketing. Check out these two strategic search engine marketing reference guides for the comprehensive coverage of these cutting-age web marketing techniques driven by cognitive science and experiment design for PPC, SEO, Facebook, and Search Marketing now and take your campaign to the next level today.

About Thincr LLC:

Committed in developing integrated online marketing strategic solutions, Thincr LLC is specialized in providing consultancy in the realms of image reinforcement, branding, persuasion, and attitude change through Paid Search, Search Engine Optimization, Social Media, and Email Marketing. Thincr LLC is dedicated in publishing while supporting growth and innovation and providing online businesses efficient and valuable references to assist them to excel in their marketing campaigns.