Categories
Online Marketing

Twitter rolls out a premium advertising offering

Twitter rolls out a premium advertising offering
E-retailer spending by marketing category, leading e-retailers in paid and natural search marketing, social media data, how consumers respond to online marketing. Online consumers by country, age, activity, income; how consumers pay online; data on …
Read more on InternetRetailer.com

Co-Founder of LAD Solutions, Ali Pourvasei, Recently Interviewed by CEOCFO
LAD Solutions provides online marketing services, including SEO and PPC management services, to small and medium size businesses. CEOCFO Magazine interviewed Mr. Pourvasei to learn more about how LAD Solutions was able to establish itself as a …
Read more on Benzinga

Norcross GA Internet Marketing Agency Wins Kudzu Best of 2015 Award
Optimized Scribes is an Internet marketing agency that offers a wide variety of professional services for SMBs, including social media marketing, online reputation management, search engine optimization, copywriting and website design. In addition to …
Read more on PR Web (press release)

Constant Contact is officially no longer an independent company
Burlington-based web hosting firm Endurance International Group Holdings Inc. announced Tuesday the completion of its previously announced acquisition of Waltham online marketing company Constant Contact for $ 1.1 billion. Constant Contact shares …
Read more on Boston Business Journal (blog)

Categories
SMS Marketing

The SMS Marketing Place in Modern Advertising

For a long while email marketing was many companies’ campaign strategy of choice. It met today’s advert requirements that seek to have a two-way approach to advertisements thus avoiding the monologue model of TV/radio, physical banners, and poster adverts. It also brought about accountability where companies could measure the success of their campaigns based on the responses they received.

Currently however, statistics indicate that email is no longer the preferred mode of communication but rather SMS, IMs (instant messaging), and social media are the in-thing among the teens to upper middle age populace. This is why SMS marketing has come in so strongly and with the resulting success just to prove its viability.

Short message service marketing is based on a model known as mobile marketing. This is so because most people are increasingly shifting from their laptops and PCs to their mobiles to obtain information about products and services. This is also attributed to the way people have acknowledged and absorbed smartphones into their day to day lives. SMS marketing is applicable to people of all age groups considering that the major distribution of people have mobile phones and not necessarily the high-end ones.

A typical scenario of how SMS marketing works is where through other advertisement channels, customers are encouraged to text a particular keyword phrase to a particular number. Once customers do this they receive a response probably with a link that will lead them to the respective webpage of the firm’s website. The response may also contain all the information the customer may need to know about a product or service. Based on the responses the firm obtains, this can also be able to assess the success of SMS campaigns. Texting brings in a more intimate relationship with potential customers and this is one of the major reasons why it is hugely successful, just as social media is.

One thing is for sure though, SMS marketing cannot work on its own. It should be used in conjunction with other marketing strategies and it also needs to be well strategized to be successful. By all means, text marketing should be made as easy as possible. A customer should easily understand the contents of a firm’s reply and better still, be able to access any information, be it telephone numbers, links, or videos, on that reply.

This form of advertising is useable with people of all financial statuses. Today, rarely does anyone go anywhere without a mobile device in hand and so basically anybody and everybody is reachable. Firms looking for SMS advertising services must look for a firm that can provide an efficient SMS marketing software platform, supply rich SMS keywords, and even the necessary SMS campaign management.

 

For more information about SMS marketing, please visit http://www.txt2get.com/ and also visit our blog http://mobile-marketing-txt2get.blogspot.com/

 

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Categories
Social Marketing

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Why Social Media Advertising Is Set To Explode In The Next 3 Years
Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $ 8.4 …
Read more on Marketing Land

Five fresh, fun Instagram videos to inspire your own social marketing efforts
Instagram is a social media tool that brands cannot afford to neglect in this day and age. It's kind of cool to see companies start to create Instagram and Vine videos in order to connect with their audiences, and econsultancy.com put together a short …
Read more on AGBeat

For Kate Upton, social media is now drivel
I couple the idea that only the best marketing now works in social media with Upton's view that these days "the Internet is horrible." There's a charming beauty in the notion that to succeed in a horrible place, your likeliest chance of success is …
Read more on CNET

Categories
SEM Marketing

Experience Advertising has Been Named the #1 Rated Affiliate Marketing Company for September, 2014 for Excellence in Affiliate Recruiting and Network Management


Fort Lauderdale, FL (PRWEB) October 03, 2014

Following an in-depth vendor analysis, client evaluation, and program review, Topseos.com, the independent authority on digital agency vendors, announced recently that Experience Advertising Inc., was named #1 on their list of best affiliate marketing management agencies for September 2014. Experience Advertising, Inc. has garnered national attention since 2007 for their award-winning digital marketing management services which include: outsourced affiliate management (OPM), social media management, SEO, SEM (Google AdWords and BingAds search engine management), conversion rate optimization, visitor re-targeting, customer referral programs, data monetization, and email marketing.

Well-known in the industry for the effectiveness of their proactive affiliate recruiting and publisher development services, Experience Advertising, Inc. was awarded high marks for the innovative and creative methods used to deliver prompt and essential affiliate messaging and support. “It’s imperative that our affiliate marketers be given immediate access to our affiliate programs’ latest promotions and deals, while also being provided copious amounts of helpful affiliate marketing resources and strategies that can help them execute their best online marketing and social media plans, which not only benefits our clients but also maximize their affiliate commissions,” stated Evan Weber, CEO at Experience Advertising, Inc. Weber continues, “We provide the best affiliate support in the industry because we are able to actually help our affiliates become better affiliates. We provide complimentary website reviews, free content, helpful affiliate marketing articles we have written, 24/7 affiliate support, and one-on-one online marketing phone calls. We are the only affiliate management agency to my knowledge that delivers that level of affiliate marketer support and training on a daily basis.”

Experience Advertising prides itself on building strong relationships with all of their agency’s affiliates and clients. Weber’s cell phone (his employees refer to it as the Bat Phone) is never turned off as his passion for digital advertising fuels this company’s drive for success. Weber freely invites affiliate marketers and merchants to call him on his mobile phone, on a 24/7 basis, if they need help with their strategies, or if they would like to talk shop and brainstorm new online marketing trends and strategies. As an outsourced affiliate program management agency or “OPM”, the management team is in a unique position of having to keep affiliates connected and excited about the products and services they are promoting and representing, while also providing the necessary skills needed to implement productive and profitable Internet marketing strategies. Weber has been in e-commerce and the digital marketing industry since 1997, bringing a wealth of experience and know-how to his agency’s clients and their affiliate marketers. There are few people as connected in the digital marketing space, as Weber has more than 10,000 LinkedIn connections he can tap into at any time to pull contacts for his clients.

Experience Advertising, Inc. has emerged as a leader in outsourced affiliate channel management (OPM) due to their utilization of proven affiliate program growth strategies and their successful recruitment of 10’s of thousands of affiliates and web publishers on the major networks which include: Commission Junction, LinkShare, and ShareASale. If you are looking to launch a new affiliate marketing program on the largest affiliate program networks or if your goal is to increase affiliate recruiting and production in your existing affiliate marketing program, contact Experience Advertising directly for a free affiliate program evaluation and consultation.

View the top ranked affiliate program management companies here: http://www.topseos.com/rankings-of-best-affiliate-marketing-companies.