Social mobile marketing offers 'golden opportunity'
Shaw was speaking at a conference Friday in the Tannery building in downtown Kitchener about a rapidly growing and changing area of digital marketing called social-local-mobile, or SoLoMo in the lingo of marketers. The conference was organized by Mad …
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Strategy Analytics: Mobile Enterprise Business Applications Market Rise to …
Strategy Analytics Mobile Enterprise Business Applications Market Rise to $ 63.0 Billion by 2020 Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application Market,” says the increase in …
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Mobile Marketing Will Shift in India
The Mobile Marketing Association (MMA) and Warc found that location-based marketing was the No. 1 mobile technology currently in use in India, with 84% of marketers using it. It will still be tops in 2020, with little shift in usage, respondents …
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