Social media: the land of opportunity for brands and marketers
In an article on Forbes.com written by Brent Gleeson and Devon Garner, social media director at marketing agency Internet Marketing Inc, they say a brand relying on the organic reach of their social media posts is simply not going to cut it. The answer …
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Marketing Tech Changes Everything
These insights didn't just benefit marketing; they also better-informed IT. Harding says he was surprised to learn, for example, that most customers were having conversations outside of the brand's official social channels. “By using one of these tools …
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