Categories
SMS Marketing

Influence of SMS Marketing in India

As India’s economy growth is at a slow rate, entrepreneurs need to look for cheap and reliable mode of marketing to boost their business productivity. In the last 12 months, India’s local currency has depreciated more than 20 percent due to weak economic and monetary conditions. Currently, small and large-scale companies in India are struggling to cope with fluctuating market conditions. Hence, choosing low risk marketing options such as SMS marketing is a safe and effective way to uplift your business in India.

Now, Indian companies are facing many challenges in the form of high exchange rate, liquidity crunch, high interest rates, global recession issues, double digit inflation and global financial crisis. So, you need to stay focused on your marketing strategies to withstand the fluctuating local and global market conditions.

As there are over 791 Million mobile subscribers in India, clinching to SMS marketing is the best way to uplift your business productivity. One of the primary reasons for the failure of small-scale business is that people invest a lot of money for advertising campaigns which may not offer results as expected. As a result, financial issues begin to emerge and results in the closure of the business within the first few years.

When choosing SMS marketing, you might not have to worry about the investment because it requires only a minimal investment. Nowadays, most of the SMS service providers are charging just a small service fee based on the number of SMS send. Unlike media, radio and newspaper advertisements, SMS marketing is not affected by the changing market conditions. At present, mobile users are increasing in India at at 20 million new subscribers per month.

Most of the people in India have already started to make use of mobile internet for browsing, coupon scanning and shopping. So, making use of mobile as a medium of marketing is an effective way to uplift your business in India.

Another added advantage of SMS marketing is that it has faster turnaround time and higher response rate than other modes of marketing. As SMS reaches the recipient’s mobile directly, there is a higher probability that people might read the message in time. It is also found that 90% of messages are read by the customers instantly.

As it has faster turnaround time, you might be able to analyze the effectiveness of your SMS marketing campaign within a few weeks effectively. Analyzing the progress of the marketing campaign helps you to improve your campaign and boost your business productivity quickly.

All these awesome features make SMS marketing strategy an effective marketing tool in India.

The author of this article has expertise in SMS marketing. The articles on SMS software reveals the author’s knowledge on the same. The author has written many articles on bulk SMS as well.

Article Source:
http://EzineArticles.com/expert/Moneek_M_Mehra/1336103

Related SMS Marketing Articles

Categories
Social Marketing

Internet Marketing With Social Media

Internet Marketing Social media is a strategic tool that increases quality traffic to a company’s website. Most internet marketing campaigns are successful when they include social media as one of their strategic tool. Human behavioral studies show that people have much value for a friend’s opinion rather than other sources. A conversation between a customer and his friends has a huge impact in spreading a word about business. It is cost effective way of incrementing brand-awareness. A consumer’s recommendation to their friends will influence their behaviors much as a hundred TV commercials. Studies have found that total behavior is towards discarding snail mail and even email, and they are long becoming the neglected ways of communication. But on the other hand corporate behavior is in favor of increasingly popular social media websites.

It is found that youngsters always converge towards social media websites, and their conversations happen mostly there. The young consumers are not only active in social networking, but they will not hesitate to spend a large part of the income on the products that are favored there. This is the marketer’s word for popularity increase. So the popularity increase through social media can bring a huge amount of profit boost overnight. Companies can get a good feedback in the same social networking websites on their products and it will be a good platform for research and make any modifications according to the consumer’s desire.

Corporations can boost the consumer’s interest in their product and increase traffic to their websites, by reacting favorably and reasonably to such input given by the users. It is a good idea for the companies to provide free entertainment and games so it will captivate the consumer’s interest. This will naturally bring in more traffic to the product websites. Solid research is always essential to start an internet marketing campaign. You have to make a deep research on knowing your target communities within the social networking circles. You have to understand the needs and wants of the consumers and the ways you can offer them those services. It is better to gather information from your competitor’s websites.

You can try to find out how they overcome the task of including social media in their website. It has been denoted that proper research will allow the new products or product updates to reach their potential customers within minutes of their launch. In Internet business there is no single strategy that will work all the time. There is no bullet proof recipe that will work without failure. You have to adapt to new ways of communication in the social networking world, thus forming your company’s strategy against the changing trends of marketing. This will show the results very quickly. So you can come to know if the effects are favorable or adverse, and adopt the proper strategy that is needed.

Read about search engine positioning and how it can help your business at atlanticOptimize.

Categories
Virtual Marketing

Create a Vision with the latest in Virtual Marketing Techniques

Listed below is our marketing strategy. Feel Free to read over it and ask questions if you have any.

Communication with customers is no longer a one-way message. Companies must find new ways to communicate with customers rather than at them. From Podcasting to YouTube to blogs, social media on the Internet redefines new ways to interact with customers. GhostLynx will help you engage customers, build customer communities, and most importantly achieve immediate results and growth.

Providing the next generation of marketing, from all of us at GhostLynx, we welcome you.

GhostLynx provides the latest in digital marketing capabilities. We emphasize “vision” here at GhostLynx.

Think of us as your virtual employee, taking your company, services, and products to the world. We spread your vision to millions, putting your name above the rest. Our strategy here at GhostLynx is truly like no other. We help our clients understand the unique nature of online marketing, achieving their marketing goal with Image Creation, Image Delivery, and Image Enhancement. We help you create a virtual presence reaching your existing and future client base.

There are 3 keys successful virtual marketing. Image Creation, Image Enhancement, and Image Delivery. Listed below are these 3 categories and i’ve decided to list a few strategies our company follows.

Image Creation

3D Product Visualization

Web Design & Development

Video Messaging Clips

On-Demand Content Delivery

Logo Design
Image Delivery
Search Engine Optimization

Webx Seminars

Web Hosting

Emailing w/ video links

Widgets

Adwords
Image Enhancement
Industy Award Submissions

Relevant Publications

Discussion Forums

PodCasting

Blogs
To learn more about this feel free to visit
GhostLynx Services

Let’s take a look at a few of these categories

> 2D & 3D Product Visualization- Have a product idea or a sketch? GhostLynx brings your idea to life with 2D & 3D digital imaging.

> Web Design & Development-We create professional web site design, Flash multimedia and corporate identity. Truth be known, most web sites do very little to help their company’s presence. This is simply because most web sites are lacking key components. Proper application of:

Web Best Practices

Strategic Creativity

Search Engine Optimization

Technical Innovation

Savvy Marketing

Sound Business Theory
These things are what separate typical web sites from performance-driven producers.

> Video Messaging Clips-Connects consumers and small businesses effectively. We take your product / company photos and or videos and create a mini commercial. It’s a great marketing tool for you. Great for getting your vision across to your past and future client base.

> On-Demand Content Delivery-Our presentation services will assist you in effectively packaging your message to your clients. We help you present a vision, not just a slide. At GhostLynx we help ensure broad communication of your presentations by optionally converting them to XPS and PDF files for sharing with users on cross platforms. We then help you distribute your presentations through such mechanisms as WebX seminars and YouSendIt.com email distribution.

> Logo Design- Design your company logo

> Video Delivery- With the latest Digital Multimedia capabilities, we create your own personal company/product video. What better way of advertisement! Not only do we host your video for the world to see, we attract clients/consumers to it

> Search engine optimization (SEO)-SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

> Ad words-We create ads and choose keywords, which are words or phrases related to your business. Your ads then appear on Google. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you. People can simply click your ad to make a purchase or learn more about you.

> Discussion Forums- Ghostlynx goes straight to your directed audience. We attract clients/ consumers with interest to your vision.

> Webx Seminars-Increase customer, partner and employee productivity with on-demand web meetings broadcasted on the internet. Free yourself from the time and distance constraints and collaborate on-demand with partners and coworkers around the world. Ever price the cost of setting up a meeting outside of the internet? This is just one more innovative way GhostLynx is the next generation in marketing.

The online revolution…traditional marketing approaches have become obsolete. We help developing and developed organizations attain a cost-effective edge in marketing operations. There are now over 1,000,000,000 Internet users…all potential buyers. How many did you reach today? How many found you today?

GhostLynx. Unleash your Vision.

For more information on the subject, download our Free information at

GhostLynx

http://www.GhostLynx.com

Article Source:
http://EzineArticles.com/expert/Robert_Ufford/127670

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Categories
Mobile Marketing

The Growth of Mobile Marketing

It is not a surprising fact how most people who are now in the age bracket ranging from 18 up to 34 are the ones who grew up with online technology as a big part of their lives. Because of this undeniable fact, it is also undeniable this age group will be more interested in and responsive to mobile marketing. Furthermore, mobile marketing appears to be more effective for them because of the fact they are not accustomed to receiving news and other information the traditional way – which is through newspapers or any other traditional media.

And because of this rapid boom in mobile marketing campaigns, the most affected industry is the traditional media, particularly the major newspapers. As a matter of fact, just recently, a major newspaper company which has been running for almost 100 years has called it quits because they admitted to losing to the cheaper and more accessible advertising medium brought about by these mobile technologies.

Mobile campaigns are also competing on par with the internet when it comes to marketing a particular product or service. History has shown over the last few years the internet is a powerful tool for anyone who wants to distribute a message and the transition to web access on mobile devices will be more powerful than ever. Recent case studies have shown how those people who read advertisements through their mobile phone more often than not purchase the product, compared to those who come across offers via email. Many times people using a mobile device are en route with intent to purchase and simply look for the closest local vendors and decide where to shop. Having a closer look at the purchase intent of a group of people will more or less speak about the overall voice of the public about something; and when they studied the purchase intent of the different age groups comparing online marketing and strategies designed for mobile devices, the results are clear.

For instance, when the purchase intent of those who were between 18 to 24 years was measured, mobile marketing was more favoured by 9.1 times as compared to email or other media. In addition, people who were between 35 and 44 years also favoured the convenience of mobile by as much as 8.9 times. Not to mention, even those people who are already above the age of 44 also prefer mobile campaigns by 5.1 times compared to the internet. This shows how a campaign done with technology and mobile marketing is considered by a lot of people to be more influential, persuasive, and interesting to be able to get their attention.

No other strategy can reach so many people across all demographics as the use of mobile marketing. Cell phones are a permanent industry and more people world wide will own smart phones with great capabilities. Even now the latest devices can stream movies so phones are not just for talking any more. Small business now has the equalizer with competition by using mobile marketing no matter the size of the company.

We have lots of information available for the red hot, ground floor opportunity in mobile marketing, check out this free e-book now.

Related Mobile Marketing Articles

Categories
Virtual Marketing

Internet Marketing for Beginners: Facebook marketing

Except for the fact that Facebook has been implanted itself in most of our lives to provide through a popular platform to air our views to create and maintain relationships and filling means offering our downtime with its many applications, it also has a virtual business development agents. With the growth of business opportunities online, Facebook is a creative and, I must say, inexpensive tool to promote not only your business, but themselves as well.

Think about it. A social network where you place your company and all of its information; they are potential customers around the world (more than 410 million registered members) considered; where you can have fans; where they add, critical and can act as references; How awesome! It offers everything you need in a virtual market, but you need to use to be able potential before the many benefits to harvest power. It is therefore crucial that you some of the ways to learn than others have used Facebook as a means of professional networking.

If you have a Facebook account, you must add its destination
many friends and fans as possible. Other friends and the fans you have, the more people exposed to your product / service. You can usually see your friends and friends and increase what better way to build your network and your marketing efforts? Post comments on other people’s profile page in Facebook a great way to your network of friends and profile viewers to develop.

You can also join a group or create. This is ideal for people pull on your profile page, as they have with something in common. Common interests could be creating wealth, fashion design, good education or whatever applies to your product or service.

Facebook Ads feature allows you to announce or officially market your brand, business or products. For example, the Advanced option can be used to your niche market by age, gender, interests, location and more to the targeting objective. have with this feature, you will be able to quickly find people who are interested in buying the products or services you offer.

The New Power function is ideal for broadcast, what your business is. So if you have for example, discounts or launching a new product, you can tell your Facebook network. accommodation and events in the news feed display get people interested in your network and can even other people in their network ie take part in the festival. This is a good way to promote a product or service.

News articles is also a good way to attract people’s attention in Facebook. This will generate targeted traffic. when dietary supplements are for instance, to sell, you can provide the latest news on health issues. This will generate targeted traffic that is most likely to be interested in what you are marketing.

If you have an active Twitter account where you tweet very active, do not connect Twitter and Facebook. Twitter is not Facebook and you annoy your Facebook friends and force them to remove you as a friend or hide from their diet. What could be worse?

Facebook marketing solutions, when used effectively, can promote brand loyalty and increase sales. It is up to the marketer to use it to its full advantage. You implement any or all of these tips, you will greatly improve your ability to see with your potential consumers to join.

If online, the money will earn interest, then you must go to my blog internet marketing. You can find simple tips and guidelines to follow that will help you improve your internet business, bring more targeted traffic to your site and earn more money. Make sure and sign up for the notification list and receive monthly free stuff cool!

Categories
Marketing

Marketing Strategies

 

Hiring virtual employees has become the norm for many businesses today. Both small and large companies are now embracing the option to staff virtually and globally. With reduced cost for the company – it can ramp up or down as needed – and less cost for the employee – no commuting hassles – using a virtual workforce is an attractive option for today’s cost-conscious businesses. The Future of Work: It’s Virtual, an article by Karen Axelton that appeared recently on Network Solutions noted, “Both small business employees and Fortune 500 workers felt strongly about the importance of virtual work, with 83 percent saying they already spend at least some time each week working outside the office, either on the road or from home. What’s more, two-thirds expect their offices to go fully virtual within the next few years.”

 

By staffing its team with virtual workers from around the globe, Media Workforce is leading this global shift from the traditional office to a virtual workforce. Its talented team spans the globe with members from Australia, United Kingdom, United States & Canada. Using cutting edge technology, Media Workflow recruits and hires team members from a large pool of talented professionals seeking challenging projects to add to their portfolios. Job postings generate a healthy competition among those bidding for work. Although talent and experience weigh heavily in the hiring process, finding a good fit for the Media Workflow team is equally important. The ability to work cohesively and effectively across continents and time zones is crucial to the team’s success.

 

Media Workflow’s hiring process and virtual staffing practices follow its vision of recruiting, hiring and rewarding loyal employees. The company strongly believes in honesty, integrity and fairness in dealing with employees as well as clients. On any given day, in different time zones, a Media Workflow team member logs in and completes assignments while communicating via email and Voice over IP (VoIP) technology. Working independently, each team member exchanges ideas and information, reviews the work of other team members and meets deadlines. As Media Workflow’s business continues to grow and expand, its virtual team will in turn become increasingly more diverse and grow while contributing to the success of the company. Read on to discover all the secrets to having all the dates you want in  Marketing Strategies

 

Marketing

Categories
Social Marketing

SOCIAL MEDIA MARKETING

Social Media Marketing is a process of promoting a website, a company or brand through social media channels through the engagement and interaction with customers or existing customers known potential versus Adwords. In this methodology, we are concerned about the internet and even Internet-based marketing methods are also used. This technique is designed to accommodate a large amount of traffic to their sites and also enables marketing primarily used to create links. SMO refers to the process of trying to get the existing content are more widely distributed across many social media platforms.

This is also not limited to links to services like Digg adding, Reddit and Del.icio.us so that these sites can easily be filed and for those suppliers. In addition, there is a train off-page marketing social media. Off-page tactics for social media marketing would have used in writing content that is compelling to its viewers, unique and remarkable. The basics of social media marketing many advantages for those who are guided by the social media marketing. Consumers from the benefits of social media these targeted initiatives in a variety of ways, including entertainment, education, market research and the ability to interact with brands SMO tools and tools are more important in the marketing field to participate. As a first consultancy social media in India, Social Media Optimization (SMO) campaign we do for our customers in India and other parts of the world. If 93% of the audience lives, eats and breathes social media, you can not pay your own social media strategy that includes social media tools, networking sites and communities to create a buzz around your product.

Social Media Optimization builds bridges between brands and customers, begins talks trademark of the Internet ecosystem to gather so permanent larger and integral representation of the brand. We Ismo, a social agency specializing in social media optimization media strategy and social media marketing. We work as catalysts your message, press the stratosphere of social media when it is appropriate and transmit through social media natives -. The millions of users who rely on social media to power their life

<= P class = "MsoNormal" style "text-align: justify;"> The markets are conversations and social media provides the means by which the ongoing conversation between customers and brands is realized. Social media engaged and interacts with customers and able occupies their lives, their activities and interests with the role of a participant rather than a spectator. Media and social movements the conversations readers. He asks and reciprocal attention. It inspired the change in the way brands communicate.


complete internet marketing solutions for your business Gabblet proposals line. If you really encode worried SEO agency and other details, you are welcome SEO company India website code.

Categories
Social Marketing

Social Media Marketing

Social media marketing is also known as the process of promoting a website, a company or a brand through social media channels by engaging and interacting with existing and potential consumer customers, compared with Adwords. In this methodology, we are concerned about the internet and even Internet-based marketing methods are also used. This technique is designed to accommodate a large amount of traffic to their sites and also enables marketing primarily used to create links. SMO refers to the process of trying to get existing content more widely distributed across many social media platforms.
This is also not limited to adding links to services like Digg, Reddit and Del.icio.us, so they can not be easily subjected to the sides and for these providers. In addition, there is a train off-page marketing social media. Off-page tactics for social media marketing would have used in writing content that is compelling to its viewers, unique and remarkable. The basics of social media marketing many advantages for those who are guided by the social media marketing. Consumers from the benefits of social media these targeted initiatives in a variety of ways, including entertainment, education, market research and the ability to interact with brands SMO tools and tools are more important in the marketing field to participate. As a first consultancy social media in India, Social Media Optimization (SMO) campaign we do for our customers in India and other parts of the world. If 93% of the audience lives, eats and breathes social media, you can not pay your own social media strategy that includes social media tools, networking sites and communities to create a buzz around your product.
Social Media Optimization builds bridges between brands and customers, begins talks trademark of the Internet ecosystem to collect permanently larger and integral representation of the brand. We Ismo, a social agency specializing in social media optimization media strategy and social media marketing. We work as catalysts your message, press the stratosphere of social media when it is appropriate and transmit through social media natives -. The millions of users who rely on social media to make their power markets
of life are conversations and social media provides the means by which the ongoing conversation between customers and brands is realized. Social media engaged and interacts with customers and able occupies their lives, their activities and interests with the role of a participant rather than a spectator. Media and social movements the conversations readers. He asks and reciprocal attention. It inspired the change in the way brands communicate.

Gabblet offers complete solutions for your internet marketing business online. To learn more about SEO Agency India and other details are really concerned, you are welcome on the site SEO Company India.

Categories
Virtual Marketing

Virtual reality and the new sales experience

Virtual reality and the new sales experience
And for more day-to-day purchases, like food and clothes, virtual shopping may remove the need to leave the house at all. "You can go into the store, but you can do it from the comfort of your own bed," says Victor Lee, senior vice president of digital …
Read more on Campaign US

Shopify Acquisition of Kit CRM Introduces Conversational Commerce
Shopify has just recently announced that it is all set to acquire Kit CRM, a virtual marketing assistant that leverages messaging to help businesses market their online stores. The acquisition of Kit CRM will will add yet another feather in the crown …
Read more on Small Business Trends

What Marketers Need to Understand About Augmented Reality
AR technology enhances the physical environment you see by overlaying virtual elements, such as information or images over it, either through displays such as HoloLens and Google Glass or through the camera view on your smartphone. In order for the …
Read more on Harvard Business Review

Categories
Mobile Marketing

Study: US mobile app experience low

Study: US mobile app experience low
Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under …
Read more on BizReport

Sailthru Acquires Mobile Marketing Automation Platform Carnival.io; Extends …
NEW YORK–(BUSINESS WIRE)–Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that it has acquired Carnival.io, a mobile marketing automation platform for global brands. With the Carnival …
Read more on Business Wire (press release)

MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location …
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology. This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led by …
Read more on Mobile Marketing Watch