Categories
Direct Marketing

Smart Cookies Rely on Content Marketing [Infographic]

Smart Cookies Rely on Content Marketing [Infographic]
According to the Forbes CMO Practice's “Publish or Perish” report, more than 80% of the 380 marketing executives surveyed have already started collaborating with sales, IT, HR, and finance to set up editorial organizations and systems to help them …
Read more on Direct Marketing News

In 2016, All Roads Will Lead to Email
Email marketing is so alluring to marketers because it covers their bases so cheaply. In 2014, according to Winterberry Group, companies spent $ 45 billion on direct mail campaigns but only $ 2 billion on email campaigns. Yet asked what they envision for …
Read more on Direct Marketing News

Holiday Brain Trust 4: Advice for 2016
With the New Year fast approaching, DMN sister publication The Hub convened a virtual panel of experts who live and breathe marketing technology to look back over 2015, and forward to next year. See the panel details below. For our final question to …
Read more on Direct Marketing News

Categories
Online Marketing

A personalised New Year message for online marketers

A personalised New Year message for online marketers
The key New Year marketing predictions are being debated, and the biggest trends range from more mobile-focused online advertising and a new swathe of video ads, to the imminent release of wearable technology and its implications for the industry.
Read more on Fourth Source

Debt and Injury Lawyer Serving Tacoma, WA, Turns to Web Marketing to Reach …
The firm, which caters to people in need of a personal injury lawyer, car accident lawyer, or bankruptcy attorney, will be working with the online marketing specialists at Prospect Genius to boost its Web prominence, making it easier for people to …
Read more on PR.com (press release)

Email still the most popular method for driving B2B business online
92% of B2B digital and ecommerce professionals rely on email marketing to promote online sales, according to new data from Accenture. Other traditional channels used are mailers used to promote website products (86%) and telephone online sales support …
Read more on Marketing magazine Australia (registration)

Categories
Real Estate Marketing

Latest Real Estate Marketing News

firm sees increasingly market for construction shields
Several cybersecurity experts said that many companies with an immediate threat of their property, in the form of hacks on the growing diversity of building systems – to connect to the Internet and the rest … – CVC monitors, the lighting, telephone lines
Read more at Baltimore Code Sun

Place Rochester raises M Series C round for your Real Estate Marketing platform
Place Rochester, a service that allows our realtors to serve their clients and to better market themselves, today announced that it is a series C series of increases of $ 27 million. The tour includes New Enterprise Associates (NEA) and the capital Romulus, & amp; amp; nbsp; …
Read more at TechCrunch

Categories
SMS Marketing

Breitling causes bidirectional communication with connected Timepiece

Breitling causes the bi-directional communication with the timer connected
Exospace B55 may support incoming emails, SMS messages and WhatsApp to inform or display the name and number of a caller. Additionally, the timer can also recall the appointment carrier. Functionality Exospace B55 continue, but & amp; amp; nbsp; …
Read more at Luxury Daily code

16 Insider weigh on digital Marketing 2016
Overall, traders agree that if in 2015 cemented the transition to mobile and resisted the rise in advertising blocker, and in 2016 the year when social media marketing muscle his way to the top, has priority customization using the small …
Read more at Marketing Dive Code

Transform Mobile Advertising Mobile customer service
Company continues to multi or efforts, particularly mobile and digital, focus, for legitimate reasons to cross-channel marketing, because that’s the way they communicate with customers in the near future. EMarketer predicts that 60.7 percent of …
learn more about Luxury Day


Customer Support Text messaging: “You complete me”
(Source); Only 7% of consumers use SMS to communicate with a business in part by fear that companies that abuse their number to send marketing messages. (Source); 64% of customers prefer text messaging over voice for customer service. (Source); 44% of the & amp; amp; nbsp; …
thinking that client code

Categories
Real Estate Marketing

MB Real Estate Service Inc.'s Caitlin Ritter guest lectures at Northeastern …

MB Real Estate Service Inc.'s Caitlin Ritter guest lectures at Northeastern …
MB Real Estate Services Inc.'s (MBRE) Market Research & Analysis Manager, Caitlin Ritter, guest lectured at Northeastern Illinois University in Chicago this week. Ritter spoke to a class of 30 students in Northeastern Illinois University's Real Estate …
Read more on REjournals.com

Form 8-K CHINA HGS REAL ESTATE For: Dec 18
Secondly, a string of policies and measures successively introduced since last year to adjust and stimulate the real estate market, such as looser credit policy and more relaxed housing purchase restrictions, is beginning to take effect and is expected …
Read more on StreetInsider.com

Categories
Social Marketing

Social media: the land of opportunity for brands and marketers

Social media: the land of opportunity for brands and marketers
In an article on Forbes.com written by Brent Gleeson and Devon Garner, social media director at marketing agency Internet Marketing Inc, they say a brand relying on the organic reach of their social media posts is simply not going to cut it. The answer …
Read more on Media Update

Marketing Tech Changes Everything
These insights didn't just benefit marketing; they also better-informed IT. Harding says he was surprised to learn, for example, that most customers were having conversations outside of the brand's official social channels. “By using one of these tools …
Read more on Direct Marketing News

Categories
Real Estate Marketing

Latest Real Estate Marketing News

Founder of Irvine-based Morgan Marketing & Public Relations to stay involved …
Based in Irvine, Morgan Marketing & Public Relations has served big names in the retail, real estate and restaurant industries. Its clients have included such brands as Del Taco, Lugano Diamonds, Wienerschnitzel, Juice It Up, Pieology Pizzeria …
Read more on OCRegister

Teflon Don: How Trump Survived a Real Estate Deal Gone Bad
Corus Bank had bet heavily on condominium construction as the real estate market went into overdrive. When the market first started to cool in 2007 and then turn frigid in 2008, its financial situation grew more precarious. By 2009, when Stillman …
Read more on Foreign Policy (blog)

Categories
Local Marketing

Latest Local Marketing News

Madison high schools take a new, creative approach to teaching entrepreneurship
The class, called "Innovation Zone 1: Entrepreneurship," teaches students the marketing, finance and management aspect of being a business owner. Around 25 students are enrolled in the class in each of the three high schools. LaFollette High School …
Read more on Madison.com

Tyre firm dumps raunchy adverts and boosts sales
“Our marketing now isn't just products, it's education-based marketing, with lots of visuals. When we go to trade fairs, we now take a sports car rather than a hostess, which means you meet a much broader set of customers,” Lahdo told The Local. Lahdo …
Read more on The Local.se

Categories
Internet Marketing

Pope and Kim Kardashian help turn emojis into marketing phenomenon

Pope and Kim Kardashian help turn emojis into marketing phenomenon
TheAmplify, an internet marketing agency, works with brands including 20th Century Fox and US retailer JC Penney to analyse how people are talking about their brands on social media. Justin Rezvani, chief executive, says demand drove the business.
Read more on Financial Times

Internet Marketing Consultant "Chad Lieberman" Talks About The Future of New …
Today "Chad Ian Lieberman New York" heads 6WSEO, a leading full-service online marketing company. The New York-based company offers several services aimed at bringing targeted traffic to a website and giving it organic growth in search engine results …
Read more on Virtual-Strategy Magazine

« Internet Marketing 2016 », 11ème édition du guide annuel de l'EBG
La 11ème édition de la « bible du marketing digital », Internet Marketing 2016 est disponible depuis le début du mois. Destinée aux étudiants, amateurs éclairés ou professionnels du secteur, l'ouvrage de l'EBG joue la carte du décryptage des tendances.
Read more on Digital Business News

Categories
Marketing

Manufacturing Alignment Between Marketing And Sales

Manufacturing Alignment Between Marketing And Sales
In an industry where business intelligence and efficiency are key drivers for long-term success, there really isn't any room for marketing to fall behind in these areas, let alone have misalignment with any aspect of the supply chain — especially …
Read more on Manufacturing Business Technology

Startup job spotlight: Marketing Manager at Tab
Right now, Tab is hiring a marketing manager in Toronto. We talked to Tab co-founder and CEO Adam Epstein — now acting as the Canada country manager for Velocity, the company that acquired Tab — about the best parts of working there.
Read more on BetaKit

Hospital's marketing work recognized at awards show
The work, developed by West Columbia-based Riggs Partners, was recognized with six awards, including Best in Show, at the Carolinas HealthCare Public Relations & Marketing Society's annual Wallies and Golden Tusk Awards ceremony, according to a …
Read more on Island Packet