Does Mobile Marketing Produce Measurable ROI for Small Business?
Mobile is the future of marketing, period. According to an ongoing Cisco initiative that looks into global IP traffic, more than half of all online traffic will come from non-PC devices in 2019. In the same year, mobile and wireless device traffic will …
Read more on Small Business Trends
Top 3 trends to watch in ad:tech
Further, understanding your Location Return on Investment (or L-ROI) will be the metric that will take hold in walls of agencies and in the heads of marketers. 56% of agencies rated the use of mobile location data as one of the most important digital …
Read more on BizReport