5 Moneyballs of mobile marketing
Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only — apply here. Ticket prices increase on March 6!
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Mobile provides channel to target hard-to-reach students
The research, conducted in January of this year, is part of a new series of research from adsquare that will help marketers better understand and reach smarthphone users. This first report of the Mobile Audience Radar focuses on students. Just over 400 …
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What Retailers Think of Mobile Marketing
Forrester Research and Shop.org, a division of the National Retail Federation, surveyed 71 mostly large retailers to learn about their online efforts. More than half of survey respondents said mobile is their top priority, followed by omnichannel and …
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