How do businesses benefit from direct marketing?
While there are no doubt some out there in the business community with an aversion to direct marketing, wary of its ability to attract real customers in this high-tech era, there is still plenty of evidence that it works. Numerous studies have shown …
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The Dawn of Digital Détente?
The rich kid dreams of becoming a proletarian poet. It's only natural that the inventors of digital cookies would be smitten with a real working kitchen. “You are going to see more digital companies integrating their own marketing efforts with TV and …
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Excalibur Direct Marketing celebrates 40 with 000 in grants to local nonprofits
As it turns 40, Winston-Salem-based Excalibur Direct Marketing is making a mark on the area nonprofit community by offering $ 40,000 in pro bono marketing services to a selection of nine organizations. The company received an "overwhelming response" to …
Read more on Triad Business Journal