Category: SMS Marketing

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Real-Time Mobile Data, Predictive Decisioning and Marketing Automation Provider Invisible Media Raises $1 Million

New York (PRWEB) May 19, 2015

Invisible Media, the industry’s first real-time mobile data, predictive decisioning and marketing automation platform, has received $ 1 million in seed funding from SMS Marketing Services, a data-driven, multi-channel marketing solutions company that is backed by private equity firm Kinderhook Industries. Dave Thornbury, CEO of SMS Marketing Services, will join Invisible Media’s board.

“SMS Marketing Services is not only investing in our business, it is also providing access to one of the industry’s largest set of life-event trigger data,” said Michael Della Penna, CEO of Invisible Media. “This data will feed our predictive decisioning engine and enhance our mobile data cloud offering, giving brands a single platform with which they can identify known users and build hyper-relevant, location-aware mobile campaigns that engage these customers as they journey across both digital and physical channels.”

The Invisible Media platform is now generally available and includes:


A mobile data cloud that aggregates customer and third-party data and integrates it with app activity and real-time signals captured from a device’s GPS, as well as from Wi-Fi and beacons.
Real-time predictive decisioning with a patent-pending machine learning engine that processes data and device signals in real-time to infer user interests and future purchase intent.
Marketing automation with integrated location-aware messaging support for SMS and Push notifications as well as mobile advertising retargeting. Platform messaging capabilities allow brands to create and present timely, relevant offers to mobile users at their moment of need throughout the customer journey (pre store, in-store and post store visit).
Advanced analytics including audience, campaign and customer journey reporting for a complete picture of customers and their unique paths to purchase.

“Michael, Shamim and Dmitry have created something unique, and we’re excited to partner with them as they bring the platform to a wider audience of brands and marketers,” said Dave Thornbury, CEO of SMS Marketing Services. “The Invisible Media solution is addressing the next big opportunity for marketers – making the most of each and every ‘mobile moment.’ In fact, Forrester analyst Julie Ask recently identified mobile moments as the next battlefield upon which marketers will win, serve and retain customers in a mobile-only world.”

Consumers are quickly learning to operate in a mobile-only world. For marketers, mobile moments are about building the capability to engage and provide contextual value to users at their moment of need. As Forrester Research notes, marketers looking to win here will not only need to rethink the customer journey, but they will have to invest heavily in technology because it “will require massive spending in the tens if not hundreds of millions of dollars to put the infrastructure, technology and processes and organization in place to engage consumers in their mobile moments.” Invisible Media’s cloud-based SaaS platform was built expressly to help marketers make the most of every mobile moment. In doing marketers can create better consumer experiences across digital and physical channels while maximizing the performance and results of their operational and marketing messages.

Invisible Media’s leadership team includes multi-channel marketing communications and CRM veteran Michael Della Penna as CEO; mobile technology and machine learning expert and author of more than 100 patents, Shamim Naqvi, the company’s president/CTO; and ad technology and agency veteran Dmitry Kroshka, its COO.

About Invisible Media

Founded in 2014, Invisible Media is a next generation real-time data, predictive decisioning and marketing automation platform for a mobile-only world. Invisible Media helps leading brands maximize every mobile moment by leveraging the knowledge they have about their customers and prospects to build hyper-relevant, location aware messaging throughout the customer journey in real-time. Invisible Media, Inc. is based in New York. For more information please visit Invisible Media: http://www.invisiblemedia.com

About SMS Marketing Services

SMS Marketing Services works with leading brands, agencies, brokers and Fortune 500 companies to deliver extraordinary data-driven multi-channel marketing solutions. Services include list management, brokerage and fulfillment, instatement marketing, data solutions services and lead generation. SMS’s direct marketing lists includes 240 million US Consumers, over 100 million opt-in email addresses, 168 million landline telephone numbers, 80 million mobile telephone number and thousands of demographic and lifestyle attributes. The popular CustomerConnect360 file includes various life event change data such as new movers, college bound student, expectant mother and more. For more information please visit SMS Marketing Services: http://www.sms-inc.com/

About Kinderhook Industries

Founded in 2003, Kinderhook Industries is a private equity firm with over $ 1.25 billion of committed capital and an investment philosophy based on combining senior management and operating experience in a variety of industries with the financial and investment know-how of private equity professionals. Kinderhook primarily makes control investments in companies in which the firm can achieve significant financial, operational and growth improvements. The firm targets orphaned non-core subsidiaries of corporate parents, existing small capitalization public companies lacking institutional support and management-led recapitalizations of entrepreneur-owned companies. By providing access to capital, strategic advice and an extensive network of relationships, Kinderhook Industries has a history of successfully building privately held firms in partnership with management. For more information please visit: http://www.kinderhook.com







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Let SMS marketing work for you affordably

Mobile marketing is truly an efficient way to keep all the customers in our databases up to date with details of any new products or services we have available or even the various specials on offer. Compared to the other aspects/avenues of mobile marketing such as mobile web, Apps, games, QR codes, SMS marketing really stands out from the rest of the pack on account of its versatility. This is also because the other techniques all demand fully featured mobile devices in the leagues of smartphones and tablets. Basic mobile phones are SMS (short message service) enabled and this is all companies need their customers to be to have on their phones to make text marketing happen.

Compared to other media such as TV, radio and print, SMS marketing provides a quick turnaround besides being more personal and targeted. This strategy has become a huge favorite with many SMEs because they now have access to an affordable way to be in contact with their target markets. The costs of sending SMSs are incomparable to the sky-high rates of advertising via print, radio and TV; only very few well-endowed businesses can use these forms of media to reach their markets. Marketing via SMS has proven to be very popular with customers as they feel more valued and they have access to a more reliable way to obtain more info about particular products or services.

Many companies are becoming increasingly confident about the effectiveness of using the SMS marketing strategy because most mobile phones owners keep their devices close on a 24/7/365 basis. For many people the mobile phone is a personal device that helps them to manage their day to day lives and therefore it is only switched off on very few occasions. This means that unless the network is down, marketing messages will be delivered to the intended persons without fail, unlike in the case of radio or television whereby advertisements have to be run a couple of times in the day so as to ensure that as many people as possible have received them. What’s more, these SMSs can also be stored for later review in the event that one is too busy to attend to the message immediately it is received.

There are various ways of making SMS marketing more successful and these generally depend on the platform that you rely on to support the whole operation. However, the catch with this strategy is all about creating a customer database. Some companies work with carriers so as to have access to their database of numbers, while others advertise on different platforms where they supply a short code to which potential customers send a designated keyword. The bottom line is that customers should have opt-in and opt-out options, and this is to ensure that the privacy of the mobile phone user is respected. This provision also helps to curb wayward marketers who have the irritating tendency of constantly flooding customers’ phones with numerous marketing messages.

For more information about SMS marketing please visit http://cms.txt2get.com/

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Online SMS – Gateway & Marketing

SMS gateway offers a platform which renders sending and receiving of short messages of 160 characters, thereby allowing individuals, organizations, marketing companies to stay connected with friends, employees and potential customers respectively. SMS gateway offers advertisers a great opportunity to interact with consumers by sending unique catch lines and slogans to capture their attention through SMS.

Typically, an SMS gateway provides a system, allowing to and fro movement of text data with or without the use of mobile phones or any such devices. A simple example would be a text message originating from an email. The system has enormous potential which can also be utilized in various applications and systems apart from creating brand identity and brand recall value. Text messages form an integral part of SMS gateway; the only restriction is the length, which is set to 160 characters.

Incidentally the 160 character limit has today become synonymous with twitter’s tweeting demarcation.
No wonder then, SMS marketing has become a rage with advertising companies. It is a relatively new concept as compared to some of the other technology driven techniques. The basic tool is the use of SMS to make a product or service propaganda. This single prong hook makes it a unique merchandising option. The procedure is quite simple. Using the SMS gateway, a simple message is created which highlights a product or a service along with custom logo. Once the template is ready, it is send across to potential customers.
Such a system can be operated from within the organization. If for some reason it is not possible then there are specialized marketing firms who do the needful at nominal charges. However, for the former there are resellers who provide the necessary infrastructure and setup programs.

One of the first groups of entities to make use of SMS marketing was the cellular companies themselves. It was only natural for them to pursue SMS marketing because they had the required technology, customer base and personal information.
The reason for the growing popularity of SMS marketing is the ease of use coupled with other advantages like high response rate and choice of target audience.

But this approach does have its own set of demerits. The limit of 160 characters makes it extremely difficult to capture user attention. This invariably puts a lot of pressure on advertising companies to adopt a more aggressive stance by sending multiple messages, creating a bad image, thereby defeating the whole exercise.

With the advent of online SMS, a web based short message service which enables transfer of short text messages (SMS) to mobile devices, advertisers and internet advertising firms have turned euphoric. Online SMS uses IP or internet protocol to communicate with cell phones and other related devices making it extremely cost effective.

mVaayoo is a trusted name for voice SMS, online SMS in bulk and other mobile value added services SMS gateway and SMS marketing.

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The SMS Marketing Place in Modern Advertising

For a long while email marketing was many companies’ campaign strategy of choice. It met today’s advert requirements that seek to have a two-way approach to advertisements thus avoiding the monologue model of TV/radio, physical banners, and poster adverts. It also brought about accountability where companies could measure the success of their campaigns based on the responses they received.

Currently however, statistics indicate that email is no longer the preferred mode of communication but rather SMS, IMs (instant messaging), and social media are the in-thing among the teens to upper middle age populace. This is why SMS marketing has come in so strongly and with the resulting success just to prove its viability.

Short message service marketing is based on a model known as mobile marketing. This is so because most people are increasingly shifting from their laptops and PCs to their mobiles to obtain information about products and services. This is also attributed to the way people have acknowledged and absorbed smartphones into their day to day lives. SMS marketing is applicable to people of all age groups considering that the major distribution of people have mobile phones and not necessarily the high-end ones.

A typical scenario of how SMS marketing works is where through other advertisement channels, customers are encouraged to text a particular keyword phrase to a particular number. Once customers do this they receive a response probably with a link that will lead them to the respective webpage of the firm’s website. The response may also contain all the information the customer may need to know about a product or service. Based on the responses the firm obtains, this can also be able to assess the success of SMS campaigns. Texting brings in a more intimate relationship with potential customers and this is one of the major reasons why it is hugely successful, just as social media is.

One thing is for sure though, SMS marketing cannot work on its own. It should be used in conjunction with other marketing strategies and it also needs to be well strategized to be successful. By all means, text marketing should be made as easy as possible. A customer should easily understand the contents of a firm’s reply and better still, be able to access any information, be it telephone numbers, links, or videos, on that reply.

This form of advertising is useable with people of all financial statuses. Today, rarely does anyone go anywhere without a mobile device in hand and so basically anybody and everybody is reachable. Firms looking for SMS advertising services must look for a firm that can provide an efficient SMS marketing software platform, supply rich SMS keywords, and even the necessary SMS campaign management.

 

For more information about SMS marketing, please visit http://www.txt2get.com/ and also visit our blog http://mobile-marketing-txt2get.blogspot.com/

 

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Caktus Group Wins Two Communicator Awards for Web Design


Durham, NC (PRWEB) April 30, 2015

Caktus Group, the nation’s largest Django web application firm, recently received recognition for its design excellence on the PyCon 2015 website. The Academy of Interactive and Visual Arts awarded Caktus two 2015 Communicator Awards: Gold Award of Excellence in Event Websites and a Silver Award of Distinction in Visual Appeal. The Communicator Awards, with over 6000 international entries, is considered the largest and most competitive awards program honoring creative excellence for communications professionals.

“We’re very proud of the team and what they were able to accomplish. It’s wonderful that the judges of such prestigious awards found our work compelling,” said Colin Copeland, Caktus Group Co-founder and Chief Technology Officer. “The award also is a great nod to the efforts of the PyCon 2015 organizers. It’s fantastic for PyCon to be in the company of other large brands such as the Canadian Olympic Team, Lexus, and Red Hat.”

The PyCon 2015 website, built on behalf of the Python Software Foundation, supports the largest annual gathering for the open-source Python programming language. With a bright, clean, and playful modernism, the colorful stripes allude to both Python and the event’s venue, the Palais des Congrès de Montréal. The team working on the site included Trevor Ray (Designer), Rebecca Muraya (Developer), David Ray (Developer), and Ben Riseling (Project Manager).

ABOUT CAKTUS GROUP

Caktus is the largest custom Django web application development firm in the US, building web and mobile tools for businesses and social good. Major projects include the development of Libya’s SMS voter registration system, the first of its kind in the world. Clients include Cox Media Group, UNICEF, International Rescue Committee, and Discovery Communications.

ABOUT THE COMMUNICATOR AWARDS

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the

world.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.







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Mobile SMS as a Marketing Strategy

Since the introduction of mobile phones the number of people who use them to communicate and do business has been growing at a very high rate. In fact, the trend is the same even in the developing world. This reality has opened a bag of opportunities to those business owners who are forward-thinking and proactive in running their commercial interests. Marketers have proven that mobile messages can be used as a very effective tool for marketing goods and services. This is because there is virtually no limit to the number of people that one can reach provided that you have reliable contact details. There are other benefits that come with using SMS messages as a marketing tool.

First, a businessperson can develop a one-on-one bond with his clients. This is because he can include personal messages in while sending the mobile messages. Ideally, SMS messages are meant to be viewed specifically by the owner of the number that you have sent the message to. In the same vein business owners can use this platform to send encouraging messages to their clients in times of difficulties while informing them of any offers that they may have, depending on individual tastes. This will certainly make for increased and better interactions not forgetting the fact that prospective clients will love the idea of being provided with options from which to make a choice.

Another good thing that should be noted by business owners is that using mobile messages to market one’s goods or services is relatively cheap and this is a great boon for businesses especially in these lean times. Although we have firms that do marketing through SMS messages on behalf of business owners, one should think very well before paying a single coin for these services. It is definitely worth being very cautious about such matters which require financial input – we can all appreciate the fact that many rogue businesses are on the prowl looking to scam unsuspecting clients.

One should also be very careful when choosing the advertising strategy that he wants to use for his business. This is because different kinds of businesses require different marketing strategies. For instance, there are some types of businesses for which you cannot use mobile messages to market what they offer. That is why in most cases it is always advisable to seek for professional help if you want to take your business to another level through this marketing avenue. A businessperson should also remember that SMS messages should be used as marketing tools together with the other strategies of marketing. This will ensure that if one marketing strategy fails to give the desired results, the other will be close by to prop it up.

 

For more information about SMS Marketing, please visit http://www.txt2get.com/ and also visit our blog http://mobile-marketing-txt2get.blogspot.com/

 

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TXTImpact Released Outlook 2013 Business Text Messaging Add-in

New York, NY (PRWEB) April 28, 2015

The TXTImpact Outlook 2013 Business text messaging Add-in seamlessly integrates with Outlook or Microsoft® Exchange address books. It provides a 2-way text message and supports MMS picture messaging communication as well as.

TXTImpact Business Text Message proprietary platform allows businesses to connect with customers via text message. Businesses can communicate with customers, employees, partners using easy to use online text messaging web apps, Outlook Add-In, Email to text, and mobile app. TXTImpact flagship text message to email service allows contact centers to integrate texting without using any add-ons or software.

Consumers today are more responsive to text messaging over any other simply because they carry their phones with them wherever they go. This is an opportunity for businesses to communicate using text messaging with mobile users, employees, field-staff and customers right from their workspace and archiving communication along with emails.

TXTImpact supports all USA, Canadian carriers and as well as over 800 international networks. Outlook 2013 Add-In is also backward compatible with Microsoft Outlook 2007, and Outlook 2010.

For more information, visit:

https://www.txtimpact.com/outlooksms/

About TXTImpact

TXTImpact is a leading SMS marketing and business text messaging provider based in USA. It has been providing SMS marketing software, text messaging services, text message marketing, mass text messaging, mobile marketing platform, and mobile web solution since 2002. TXTImpact is focused on providing self managed text message marketing and SMS gateway tools for creating SMS Auto Responder, Text Survey, SMS Polling, Text alerts, Text Voting, Text to Win, Group Texting, Text Trivia, Text for info, Mobile QRcode, Mobile websites, office SMS communication tools and complete with enhanced reporting and analytics to measurable campaigns effectiveness. TxtImpact MMA compliant hybrid self managed campaigns management suite allows clients to execute a mobile strategy to create successful and measurable mobile marketing campaigns. TXTImpact has successfully launched many SMS marketing campaigns for retails giants, financial, logistic companies, mobile banking etc combining text messaging with mobile web to create engaging mobile marketing campaigns.

Contact:

Susan Raj

1 (800) 209-2188

Susan[at]TXTImpact.com







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Latest SMS Marketing News

Omnichannel on a budget: Tagga releases web-social-mobile-email-SMS …
The big boys of omnichannel, of course, are the Salesforces and Adobe Marketing Clouds and Marketos of the world, with big solutions for big companies and big price tags. Tagga is one of many smaller companies and startups that are trying to enable …
Read more on VentureBeat

WhatsApp vs SMS
First, India's largest online marketplace Flipkart said it would end talks with Bharti Airtel to join its new marketing platform for mobile application makers. Flipkart was in negotiations to join Bharti's Airtel Zero platform, where mobile application …
Read more on mydigitalfc.com

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Bulk SMS Software: Booming Online SMS Market

Bulk sms software has become a great hit to the world of sms marketing and has gain popularity in a very short interval of time. Today everyone from the teenagers to the adults are adopting this way for communicating with each other. They find it very fast and easy way for conversation. This software is in vogue from the past few years but its positive response shows that it will stay longer.

Talking about the internet marketing one thing is clear that businesses are adopting this for quick and fast communication with the clients or the customers. This software is gaining popularity due to two reasons first is it has made the ways of handling the business convenient and the second one is it is time saving.

Customer satisfaction is the prime concern of the all the businesses and for this they need to render the best services to them. For conveying the messages to the targeted audience instant or to say in less time the bulk sms software is in trends.  

For the beginners in the internet market due to lack of funds it’s the best option to use this software to for passing the messages to the clients. Not only the businesses are opting this but various educational institutes and the organizations are also using this software for sending the sms to the students. They keep the students up-to-date by sending the messages about the exams schedule and other details.

The advancement in the technology has made it possible to send the bulk sms via GSM phones or window based handsets. The companies can use this software to outdo their competitors as they can send thousands of messages in one minute.

<a rel=”nofollow” onclick=”javascript:_gaq.push([‘_trackPageview’, ‘/outgoing/article_exit_link/’]);” href=”http://riffre.com/smssoftware/”>Bulk sms script</a> is easy to understand for the developers. They can easily grab what coding has been used in this software. Anyone can buy this software very easily. There are a lot of companies that provide this software for all the users. You can also buy the software online by making payment from any of the medium like PayPal, credit card, debit card etc. What you need to do is a simple click on the buy now. Websites like http://riffre.com/smssoftware/ avail the same services for you.

In short whenever you are going to send the sms to a lot of people make use of bulk sms software. Visit indyaspeak.com for more information.

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Growing customer churn growth fuels the customer experience monitoring market, according to a new report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) April 2, 2015

Follow us on LinkedIn Code – worldwide customers are preferred to spend up to offer products and services that better service. Increasing competition in various areas of activity is to ensure a plethora of options for customers to choose what some reluctance to switch to competing brands, if the quality of service or product is considered insufficient. Therefore, companies invest to earn processes and tools that allow them to track customer experiences, their products and services worldwide attention. Customer Experience Monitoring is a collection of methods and solutions that are used by companies to track and organize their interactions with customers. Monitoring customer experience provides an overview of the customer experience through the assessment service interactions by focusing on achieving and exceeding customer expectations.


The changing consumer demands, technological advances and the increasing variety of devices have a rich mix of opportunities and challenges for service providers in the telecommunications industry. Increasing competition leads to stiff price competition and rate of change of important client. Standardization of conventional services such as SMS service providers and forcing the voice to seek new sources for growth in average revenue per user (ARPU). Emergence of several new connected devices and the growing popularity of broadband applications exert considerable pressure on each other networks and quality of service (QoS) mobile. This requires continuous monitoring of the customer experience of bandwidth and transmission services. Increased use of mobile broadband is the preference increasingly directing better speed, range and overall experience. These challenges have the importance of improving the customer experience, retain existing customers, attract new customers, providing reliable and affordable services and achieve growth expanded sales. Network probes “nofollow” experience of the most widely used customer solutions for mobile operators monitoring for an overview of network performance and satisfaction customer.


As the new market research report on Customer Experience Monitoring, United States Code represents the largest market in the world. Asia Pacific is expected to emerge as the most dynamic market with an annual growth rate of 13.2% over the analysis period.


The main players in the report include Aternity Inc., BMC Software Inc., CA Technologies, Inc., Correlsense Ltd., Huawei Technologies Co., Ltd., Knoa Software Inc., Nokia Siemens Networks Oy and Oracle Corporation among other.


The research report titled “Monitoring the customer experience a strategic report Global Business” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and forecasts for the customer experience solutions in the mobile telecommunications sector in value (US $ ) monitoring for all major geographic markets such as the USA, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India and the rest of Asia-Pacific), Latin America and the rest of the world.


For more details about this comprehensive market research click here code

About Global Industry Analysts, Inc.

The Global Industry Analysts, Inc., (GIA) is a leading provider of research on off-the-shelf market. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. For more than 9500 customers in 27 countries, GIA is recognized today as one of the largest and most respected market research company in the world.


Global Industry Analysts, Inc.

Phone: 408-528-9966

Fax: 408-528-9977

Email: press (at) StrategyR (dot) com

Website: http: //www.StrategyR.com/

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