What Search Engine Marketing – SEM?

organic search engine marketing includes the search list and paid search ads. With a comprehensive search engine marketing strategy is important if you want to maximize your online marketing budget.

1 Search Engine Optimization (SEO) – is a process that helps your site rank as high as possible in search engines. With 90% of all Internet users through a search engine to find information and placement must be an important part of your online marketing strategy

2 Pay- Per-Click (PPC) – to place ads on your site with Google or Yahoo. They offer the amount you pay per click. The more you bet, the higher your ad in the search results will be displayed. Google AdWords is an additional factor where your ads rank that implements the relevance or importance on the basis that Google places on your site, which is very difficult to manage.

3. Pay for Inclusion (PFI) – In addition to the engines, such as Google, Yahoo and MSN search web search, there are several directories. These directories are human edited general or on a particular subject. You can free listings in some online directories like DMOZ but most directories to load a list now. Super Pages version is an example of a PFI directory. Another example of an exclusive Yahoo Directory directory.

All SEM campaigns should start with a strategic review of SEM opportunities based on return on investment (ROI). You need to assess how much each lead is worth for each keyword and determine which SEM tools to get the best return on investment for printing.

You can also decide how vs internally Want to work as part of an expert. A qualified expert will typically produce better and faster results but the high cost, return on investment to destroy. Often it is best to work with a team of experts, skilled in the art to develop the strategy and internal staff to perform implementation and ongoing management.