What is SMS Marketing?
As the name suggests, SMS marketing is promoting a type of business by Short Messaging Services, popularly known as SMS. These are usually in SMS to 160 characters, so they really short and the wording must be accurate. There are various devices for SMS marketing uses. Mobile phones are probably the most popular of them; SMS marketing, but also a great way to PDAs, Blackberries and even made
Messenger chat.
What are the advantages of SMS marketing?
The cost-effectiveness of SMS marketing is one of the biggest advantages. It is not even 10 to 20 cents to send a text message to a person, according to the supplier and that makes this very economical method.
There is always a certainty that the SMS will reach those affected. With email marketing, there are many problems, such as the person can not get the mail or access the email. With SMS marketing, this is very unlikely to occur because people take their phones with them wherever they go.
The immediacy this method of marketing is also of particular importance. If the person receiving the SMS cares what she says he or she is to take immediate action. As a marketer send SMS to hundreds of people they expect and get lots of responses within 10 minutes after sending the SMS.
There is also a personal type of communication that the recipient feel special that you are advertising. In a group of friends when a particular person does not receive SMS advertising and the other is that they sometimes feel privileged to act in a measurement point.
What are the disadvantages of SMS marketing?
SMS can also be consulted on spam. Beneficiaries have the legal authority of the person sending the SMS advertising, as humans, email spam will be done.
The method is more focused than cold calling, but still lower than used other methods to promote the business through the Internet.
The message must be less than 160 characters. This brings the practical difficulty of the message and make it attractive in the short border.
I hope you enjoyed this blog post.
To your financial success,
Peter wolfing
Peter is an online marketing master and have over 20 years of online experience. He produced dozens of sites and products, and helped grow online faster, cheaper and more effective than ever in their objectives in line with innovative software, websites and systems that help people, more than 300,000 people . His latest album is www.blogtoolbox.com what a free blog system with the best WordPress plugins and templates you is to get started on your way to success.
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