The sheer power influencers get to wield these days
Getting influencer marketing isn't easy. If your brand is looking to influence that really tight slice of your audience — and who will then cast a magic spell on the rest of your target group — you need to have a pretty good strategy in place …
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Government consults on caller ID requirement for direct marketing
The government has launched a consultation on plans to make it a legal requirement for anyone making calls for the purposes of direct marketing, including charities, to display their telephone number on caller ID. The Department for Culture, Media …
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Sponsored content: Stopping the vicious cycle of ad fraud
It's a big number and clients should be worried because it is highly possible that they have contributed part of their marketing spend to it without them knowing. And truth be …. However, what we see outstripping RTB growth is growth in programmatic …
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Programmatic Direct Mail Makes Its Debut
“It's physical retargeting of digital activity, but it's also a powerful new form of direct mail,” says David Cooperstein, a former Forrester marketing analyst who serves as PebblePost's CMO. “Here we know there's interest and there's relevancy …
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