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Direct Marketing

10 Years, 12 Brands, and Thousands of Hours of DRTV

10 Years, 12 Brands, and Thousands of Hours of DRTV
During the brief lull between the digital media “newfronts” and the television media “upfronts,” Jason Wiese of the Cabletelevision Ad Bureau (CAB) released a powerpoint paean to a dozen direct response TV stars that will never see an awards runway …
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The Small Business Owner: A One-Man Band [Infographic]
According to a recent survey by small business email marketing provider Constant Contact Inc, 30% of small business owners say having the freedom to try new things and make mistakes is the best part of running a small business. Other perks include …
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Postal Workers to March for Expanded Hours, Services
Thousands of APWU members will rally at postal facilities in 36 states on Thursday to ask consumers to join in their cause. Members of the American Postal Workers Union will hold rallies in more than 85 cities this Thursday in a “National Day of Action …
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Social Marketing

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Why Social Media Advertising Is Set To Explode In The Next 3 Years
Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $ 8.4 …
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Five fresh, fun Instagram videos to inspire your own social marketing efforts
Instagram is a social media tool that brands cannot afford to neglect in this day and age. It's kind of cool to see companies start to create Instagram and Vine videos in order to connect with their audiences, and econsultancy.com put together a short …
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For Kate Upton, social media is now drivel
I couple the idea that only the best marketing now works in social media with Upton's view that these days "the Internet is horrible." There's a charming beauty in the notion that to succeed in a horrible place, your likeliest chance of success is …
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