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Virtual Marketing

Golden State Warriors experiment with VR

Golden State Warriors experiment with VR
The NBA's first foray into virtual reality came in the 2013-14 season, when they set up a virtual reality camera at a Golden State Warriors game. In terms of marketing strategy, the Warriors, led by visionary co-owners Joe Lacob and Peter Guber – a …
Read more on U-T San Diego

Drone Giant DJI And Top VC Firm Accel Partners Launch A Million Drone
Over time, it may expand the fund beyond $ 10 million. The timing is good: according to this year's report on Internet and other trends from Kleiner Perkins Caufield & Byers's Mary Meeker, the consumer drone market over the past two years looks …
Read more on Fast Company

Report: Apple May Launch Google Now Competitor At June WWDC Event
According to an extensive report in 9to5 Mac Apple is about to bring to market a Google Now and potential search competitor, with comparable “predictive search” functionality. Microsoft's Cortana also features predictive capabilities that Apple's Siri …
Read more on Search Engine Land