Local firms merge to form Uptick Marketing
Birmingham-based Infomedia, a website development company, has acquired another local marketing firm, Epik Consulting. The acquisition results in the creation of Uptick Marketing, a new digital marketing firm that will also be based in the Magic City.
Read more on Birmingham Business Journal
Heinz switches from local to pan-European Facebook strategy
Heinz has dropped the local approach to Facebook marketing for its flagship Tomato Ketchup brand in favour of a pan-European strategy designed to boost content production around its first campaign for the region in nearly 10 years.
Read more on Marketing Week