Digital Media Marketing: 6 savvy SEM tips
By Kevin Dunn, Propel Marketing. Google AdWords can be called a number of different things – search engine marketing (SEM), pay-per-click (PPC) – but one thing is for certain: No matter the name, running an AdWords campaign can be imperative for your …
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SEO, SEM: is it all just marketing smoke and mirrors?
Most business owners I speak to have dabbled at some point in using professional search engine marketing (SEM) and search engine optimisation (SEO) services and those that haven't have stayed away because they don't understand it and don't trust it.
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Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]
In April, Pinterest overhauled its search engine, introducing Guided Search. Pinterest CEO Ben Silbermann said Guided Search would help users sift through the 30 billion pins (that had been made at the time) to find things they didn't know they were …
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Up Close @SMX East: What I Wish CMOs Knew About Search Marketing
However, it's important for them to understand that Search Engine Optimization (SEO) and Search Engine Marketing (SEM aka Paid Search) take time and effort. They will need to have patience, as results can take six months or more. Three rules for CMOs …
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