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Real Estate Marketing

Sereno Group Starts the Year Strong by Attracting a Bevy of Skilled Realtors


Los Gatos, CA (PRWEB) May 28, 2015

Sereno Group announced the addition of several skilled Realtors across its offices in Silicon Valley and Santa Cruz County. In the first quarter of 2015 Sereno added an impressive group, featuring: John Kost, Keli Hemingway, Aileen La Bouff, Katie Williams, Cindy Woodward, Nick Marini, Shaena Strubing, Brandi Tate, and Jane Shen. Each of these individuals bring a creative, community-minded professionalism that blends with Sereno Group’s ethos.

“We are experiencing tremendous and exciting growth. In addition to adding a powerful lineup of new associates, we recently opened our third office in Santa Cruz County, our eighth overall, and are developing plans to expand within our existing markets and into other strategic bay area locations in the future,” said Chris Trapani, CEO and co-founder of Sereno Group. “Each of these agents provides a unique perspective, and brings passion and a generous spirit of community-mindedness to Sereno Group.”

“We take pride in our company’s culture. It fosters a positive environment, which attracts exceptional agents who will in turn provide the highest level of support and service to our clients,” noted Ryan Iwanaga co-founder of Sereno Group, “We are seeing the result of this in our growth and the success our agents are experiencing individually and as a group.”

About Sereno Group:

Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley and Santa Cruz County. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county. In 2014, the company closed over $ 2.4 billion in sales with an average sales price of $ 1 million. In 2014, Sereno Group’s 1% for Good charitable movement donated over $ 400,000 to local charities and community-minded organizations and was recognized as one of the top 50 most philanthropic corporations in the Bay Area. The company, which has been ranked the Best Place to Work in the Bay Area for 5 years in a row, now has eight offices located in Palo Alto, Los Altos, Saratoga, Los Gatos, Willow Glen, Santa Cruz, and Aptos. The 275 agents of Sereno Group sell and serve the Santa Clara, San Mateo and Santa Cruz Counties and points beyond. http://www.serenogroup.com







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California Mortgage Rates Weather Strong Jobs Report Surprisingly Well

San Diego, CA (PRWEB) December 06, 2014

Blue Home Loans, Inc. is a full service California mortgage company that has been helping the homeowners and buyers of California to get the best rates and home loan programs for many years. The company not only specializes in nearly every home loan product available in California, but is also adept at keeping its clients well informed of any changes in the finance market which could affect their mortgage interest rate and thus the total amount that they will spend on their homes. Yesterday brought a monthly event that is closely watched by everyone who is interested in mortgage rate movement – the Non-Farm Payrolls report (NFP). Luckily, California mortgage rates weathered this report, which was stronger than expected, surprisingly well.

Blue Home Loans takes a look at the situation as reported by real estate news website, Mortgage News Daily. The MND article posted on December 5th, says, “Mortgage rates moved only slightly higher today in spite of an exceptionally strong Employment Situation Report. This particular jobs report is the biggest of the month, and by far the most capable market mover when it comes to economic data. When the actual result outstrips the expectation (a median of economist forecasts), the result is almost always higher rates. The bigger the ‘beat,’ the more reliable that correlation.”

That same article goes on to explain, “And today’s beat was very big. Payrolls were created at a seasonally-adjusted pace of 321k compared to estimates of 230k. It’s no surprise that bond markets weakened following the report (which implies higher mortgage rates), but it was somewhat surprising to see how LITTLE they weakened considering the uncommonly beat. There were some internal metrics within the report that served as caveats to the positivity, but the fact is that bond markets wouldn’t have been able to hold as well as they did if there wasn’t some measure of latent positivity.”

Blue Home Loans explains that the fact that rates only worsened slightly is a promising sign for those who have been waiting for mortgage rates to go back down. This gives some hope that rates are intent on getting better before the end of 2014, despite some negative data along the way. Of course, external events will not be ignored completely, and borrowers looking for the best rates should definitely keep an eye out for these market motivators. But without some major motivation to the contrary, it seems like there is a good chance mortgage rates could improve over the next few weeks.

California borrowers who want to take advantage of today’s best California mortgage rates will find that they can count on the mortgage experts at Blue Home Loans to find them the best rates and mortgage programs for their unique financial situation and home loan goals. The Blue Home Loans website states, “We make finding a loan simple because we have virtually every loan program available, regardless of the type of mortgage you are looking for. Whether you are dealing with bad credit, foreclosure, bankruptcy, or low credit scores, we can help you. It only takes us five minutes to find the right program that fits your needs.”

For more information on how Blue Home Loans can help California home loan borrowers get approved for their home purchase loan or refinance quickly, please visit BlueHomeLoans.com or call 1-888-929-BLUE (2583) to speak with an experienced mortgage professional.

California Bureau of Real Estate — BRE #01938557 NMLS #1162386







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Real Estate Marketing

Strong Rental Market Helping to Generate Strong Returns for Self-Directed Real Estate IRA Investors, According to IRA Financial Group


New York, NY (PRWEB) October 05, 2014

IRA Financial Group, the leading provider of “checkbook control” self-directed IRA LLC solutions, has seen a large percentage of self-directed IRA and solo 401(k) plan clients that had purchased rental real estate properties between 2010-2013 experienced strong returns from their real estate rental investments. Renal rates have increased over 1% for the last quarter contributing to the strong rental income market. Because of the strong demand for rental properties and the ability to generate tax-deferred income using a self-directed IRA, many retirement investors are looking to use of clients interested in using the retirement funds to purchase rental properties and generate tax-deferred rental income. “I have heard many of our self-directed IRA and solo 401(k) clients who have been able to generate 10-15% tax-deferred returns from the self-directed rental investment,“ stated Jacky Ospina, a retirement tax specialist with the IRA Financial Group.

With apartment rents rising nationally for 23 straight quarters and are approximately 15% higher than they were at the end of the recession in 2009, using a self-directed IRA to purchase rental real estate has been a boom for our self-directed IRA clients. “There has been an increasing number of self-directed IRA purchasing rental properties as a means of taking advantage of a strong rental market as well as generating a strong income stream, “ stated Adam Bergman, a tax partner of the IRA Financial Group.

IRA Financial Group’s Self-Directed IRA for real estate investors, also called a real estate IRA with checkbook control, is an IRS approved structure that allows one to use their retirement funds to make real estate and other investments tax-free and without custodian consent. The Self-Directed IRA LLC involves the establishment of a limited liability company (“LLC”) that is owned by the IRA (care of the Roth IRA custodian) and managed by the IRA holder or any third-party. As manager of the IRA LLC, the IRA owner will have control over the IRA assets to make the investments he or she wants and understands

The IRS has always permitted one to use retirement assets to purchase real estate rental properties. “With IRA Financial Group’s self-directed IRA LLC solution, investors can make real estate purchases and generate tax-deferred rental income or tax-free rental income in the case of a self-directed Roth IRA. “One major advantage of buying rental properties with a Self-Directed real estate IRA is that all rental income generated by the property is tax-distribution until a distribution is taken, “ stated Mr. Bergman.

Instead of buying real estate with personal funds and being subject to tax on the income or upon the disposition of the asset, a Self Directed IRA real estate LLC with Checkbook Control will allow one to buy real estate, including rental properties without paying tax immediately.

The IRA Financial Group was founded by a group of top law firm tax and ERISA lawyers who have worked at some of the largest law firms in the United States, such as White & Case LLP, Dewey & LeBoeuf LLP, and Thelen LLP.

IRA Financial Group is the market’s leading “checkbook control Self Directed IRA Facilitator. IRA Financial Group has helped thousands of clients take back control over their retirement funds while gaining the ability to invest in almost any type of investment, including real estate without custodian consent.

To learn more about the IRA Financial Group please visit our website at http://www.irafinancialgroup.com or call 800-472-0646.