Semcasting Intros IP Address-Fueled Targeting Engine
Using IP addresses, Kingman claims, gives marketers a 100% view of customers as opposed to as little as 30% using only cookies. “In direct mail, you target neighborhood segments using ZIP plus fours. We do it not with ZIP plus fours, but with the modem …
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First Insight Introduces New Platform
“There's a 5x difference in response rates between a so-so marketing campaign and one that knocks it out of the park,” said Greg Petro, president and CEO of First Insight, in the release. “With InsightTargeting, retailers and brands craft tailored …
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Big Ambition; Small Budget
As a marketing leader with more than 15 years of experience, Bloom has a significant track record of building high-performing teams, launching and managing brands, acquiring customers, and conducting PR and direct marketing efforts. In 2013, she …
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