'Ask SeaWorld' marketing campaign backfires
So when it solicited questions about its animal care online as part of a new marketing campaign this week, it seemed to fuel critics rather than dissuade them. SeaWorld came under fire for its treatment of killer whales when the documentary "Blackfish …
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Ello hires marketing chief in 'pivotal year'
"I came from a family where every election was a holiday, from the local magistrate on up," he said. "We voted and participated in every civic duty. We were told this country can fulfill your dreams if you work hard." For Alegria that meant leaving …
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MEATliquor appoints local PR agency ahead of Singapore launch
British street food restaurant, MEATliquor has appointed HEAT Branding to lead its marketing and PR efforts. The company is making its international debut in Singapore. The appointment comes following a pitch held in Singapore. The agency is contracted …
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