5 Online Marketing Metrics You Should Measure
For countless small business owners, marketing is an unessential expense – it's something that the budget isn't always able to accommodate.Business owners on a tight budget may wonder if it is even worth the cost to spend money on something that can …
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Is Paid Search Ineffective for Online Marketing?
I do believe that the field of PPC is fraught with confusion, amateurish fumbles, and a lot of wasted cash. AdWords is easy to use, but hard to strategically implement. Few marketers do any testing. A/B or multivariate testing is key to digital …
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5 Online Marketing Trends of 2014
Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year.
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