Targeted Postcard Mailing Helps Realtor Reach 3 New Neighborhoods This Month
"I was able to visually define the area I wanted to mail my postcards to. I then designed a postcard with a list of events specific to each neighborhood. The response rate I got from this campaign was almost twice what I've gotten from previous …
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Betsy Herbert, Earth Matters: Prepping for 'Postcards'
Betsy Herbert, Earth Matters: Prepping for 'Postcards'. Contributed Columnist Betsy Herbet is leaving for an around-the-world trip, and she'll be writing along the way, explaining what people around the world are doing to protect the environment …
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