Smart Cookies Rely on Content Marketing [Infographic]
According to the Forbes CMO Practice's “Publish or Perish” report, more than 80% of the 380 marketing executives surveyed have already started collaborating with sales, IT, HR, and finance to set up editorial organizations and systems to help them …
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In 2016, All Roads Will Lead to Email
Email marketing is so alluring to marketers because it covers their bases so cheaply. In 2014, according to Winterberry Group, companies spent $ 45 billion on direct mail campaigns but only $ 2 billion on email campaigns. Yet asked what they envision for …
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Holiday Brain Trust 4: Advice for 2016
With the New Year fast approaching, DMN sister publication The Hub convened a virtual panel of experts who live and breathe marketing technology to look back over 2015, and forward to next year. See the panel details below. For our final question to …
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